Strategic Web Marketing
When you use video marketing to sell your services or products online, there are three key components that make or break your success. The pieces of this puzzle are website traffic, website design, and website conversion. If you fail to integrate or include any of these three pieces you will certainly not reach your highest levels of success.
To create online video marketing success, you must integrate these three components and be ready to alter and change them to match your market. You can think of these three key elements as three mirrors that are used to direct a powerful laser light to a target. If any of the three mirrors are out of alignment, little or no light reaches the target. It takes trial and error to align those mirrors in your website. You need to find and grab the qualified visitors, give them the appropriate message and then provide a clear and compelling path toward taking action. We call this entire strategy SEARCH TO SALE™. It describes our integrated approach to achieving results online.
The SEARCH TO SALE™ Approach
A business owner can find all of these elements provided by different vendors, but the most powerful secret is finding the one smart team that understands the entire video marketing picture and builds a sophisticated web profit machine. Imagine you had hired an SEO company to get you traffic. They get paid and congratulated when they get you onto google page one. They don’t get paid if that traffic converts, just show when it shows up at your door. Our methodology is different. We integrate the sales message and strategy in your search engine ads and listing, the website content, video scripts, lead conversion offerings and follow up messages. In the process of researching your message, your ideal visitor and the method we’ll use to convert them to a lead or sale, we uncover the perfect sales message to display in the Google organic listing to draw the right people. Next we sculpt the content and headers of the home page to confirm they have arrive at the right place and make a perfect match with the search engine marketing. The spokesperson video auto-plays and covers the most critical issues in the visitor’s mind and recommends the ideal “next action” in the site. The conversion mechanism offers a compelling asset or reason for the visitor to become a lead or customer based upon the original search term and Google listing description. No do you understand why this entire process needs to be under one roof, under the control of a single team of experts?