What You Need:
- A comprehensive solution
- Measurable results
- Solutions, not services
Your Success Requires Multiple Approaches
Cut the cost of your web traffic and increase your conversion rates. This can cut cost per lead by hundreds of percent. Suddenly, paid advertising can make complete sense for your small or medium sized business.
The promise of the internet can be realized when you create a web machine for attracting visitors, engaging them to stay in the site and then enticing them to share their contact information.
How much would it cost you to hire the various providers to handle:
- Social Media
- Content Marketing
- Web Design Changes
- Spokesperson Video
- Web Commercials
- Business Model Consulting
- Conversion Optimization
- Email Marketing
Google only partners with companies that meet the highest standards of customer service and best practices for running effective Adwords campaigns. Dr. Joe Schaefer, co-founder of Motiliti has been managing Adwords campaigns for clients since 2002.
Alarming Web Marketing Facts
- Most business websites get 100 or less visits/month
- The national average for lead conversion rate is 1-2%
- At best, most websites only produce a few leads per month.
“Search To Sale” Overcomes Each Obstacle
Every one of these challenges stands between you and web marketing success. Are any of these obstacles NOT important to your success? Of course not, that’s why Search to Sale attacks them all.
Enough Traffic: The first barrier to success is getting a significant amount of traffic to your site. Fortunately this has never been easier for a business than in the age of the internet. Using PPC and ongoing SEO a business can get the exact amount of traffic that their budget allows.
Powerful Engagement: A website has only a few seconds to connect with the visitor and confirm that they are in the place that can meet their needs. The way to do this involves optimizing text, graphics, headlines, and selective use of video.
Strategic Design: The website must request or lead the visitor to an action step. There should be an obvious “next step” in the website and a clear way to take that step.
Call To Action: Once the visitor has reached the page to take action, there needs to be a more-than-compelling reason to take that step. It the offer doesn’t promising “overwhelming value” then you conversion rate will never rise about 1 or 2 percent.
Follow-Up: The ball is solidly in your court once they share their information. Internet leads grow cold extremely fast. You chance for closing a sale drops hundreds of percentages points in the hours following the second they completed that form.
Database Marketing: Once you have gathered visitor information (usually called a lead conversion), then there needs to be a plan for followup to the names in that database. It can be automated (drip) email marketing or something like a monthly newsletter.
Each of these steps must be changed and tested to find the ultimate combination that gets results. Once the Search To Sale process is optimized, a business owner can make intelligent decisions about advertising budgets and ROI. Then it is just a matter of going to get the most traffic available.