Author: admin

SEO Building

Don’t Let The SEO Trap Catch You The SEO trap happens when you are using techniques and strategies that worked even a year ago. The Seo stuff that was tried and true a few years ago would send you to page ten or worse now. The trap is thinking that things never change and that all the SEO whistle-blowers are worried for no reason. Real SEO Takes Time; There’s No Sprinting For SEO As a business, you need to understand that SEO is a marathon, not a sprint. Don't be in a hurry to rank higher, when you do you will be tempted to try some of the Blackhat SEO Tactics. You'll look for tricks and hacks that will get you there faster. This will result in disaster, remember the lesson of the tortoise and the hare. Honest search engine optimization doesn't happen overnight. The companies that...

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Local Citations for SEO

What is an SEO Citation? A citation is a mention or listing of your business's name, address and phone number otherwise known as your NAP. Google uses these references to your business, just like a backlink when evaluating the authority of your company’s online presence. Where they differ from links, the citations don't have to have a direct link to your website in order for you to get credit for them When it comes to SEO, a Local Citation is when your company is mentioned on other websites and other places on the Internet. Local citations factor in significantly in helping you to rank do well in local search results. In these citations, your business listing contains your business Name, Address and phone number (NAP) along with other details. There are a lot of websites like Yelp, Facebook, Mapquest and Yellow Pages where...

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PPC vs SEO

In today’s world, the search engine is a powerful force. In fact, a study by Jupiter Research found that 81% of people find the websites they are looking for through a search engine, rather than directly going to a website’s URL. And for companies and businesses, this means that being easily visible on a search results page is crucial to success. For this, most companies turn to search marketing, which comes in two forms- Pay Per Click ads (PPC), and Search Engine Optimization (SEO). But the struggle for a lot of companies is figuring out which method of search marketing is the right one. Crowded Space PPC advertising involves up to four sponsored links at the top of the page, as well as the three sponsored ads on the bottom of the page. Things can get a little crowded on the Google...

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Video WIIFM

Video on a website does not work miracles. Communication works miracles. Once we realize that nobody goes to a website to be impressed, or be entertained, the notion of using video takes a different path. As business owners, we become so obsessed with our own story that we forget the cardinal rules of advertising; what’s in it for me (WIIFM). If we can discipline our message or video script to answer the question “So What?”, then we might stand a chance that people will watch the video all the way through. Our video scripts usually have a good completion percentage. The average watch time in our scripts is often 80-90% of the length of the script. Since this is an average watch length it tells us that basically everybody who is watching the video at all is watching the entire...

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The Magic 8 ball says SEO is Dead?

Ask The Magic 8-Ball, Is SEO Dead? This is pretty simple. We only have to look into SEO's past to predict its future. Years ago, even getting backlinks required a knowledgeable web person. Before WYSIWYG editors, you had to at least know how to code the HTML for a HREF. If you draw a line from that time through the current situation and on into the future, what you see is a shift away from web developer tricks, special knowledge, and trickery. What you see is a shift TOWARDS industry expertise, influence, brand recognition, value and in short "reality". Bait and Switch This is only a bad thing if you are NOT good at something or reputable in your industry. As an SEO you are faced with the constant task of telling tall tales online about your clients, making them out to be the...

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SEOvsSEM

Search engine optimization (SEO) and search engine marketing (SEM) They almost sound the same, three letter and all, both begin with "s".  Many people go as far as using the terms interchangeably- but these two ideas actually have some key differences between them. SEO Exposed and Explained In fact, SEO is really a smaller, sub-concept under the umbrella the term of SEM. Search Engine Optimization focuses specifically on raising a web property higher on the search results page, to gain more visitors and online traffic. It mostly consists of two different categories: off-page and on-page SEO. On-page focuses on content of blog posts and pages, the use of descriptions, keywords, etc. Off-page focuses more on the backlinks that lead to your site, social sharing, bookmarking, and etc. There are a lot of benefits of SEO of course, but they mainly revolve around establishing...

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Lawsuit

What to Do If You Are Sued--How to Prevent Lawsuits There are few things that can ruin your day as the getting a notice that you’ve been sued. Some put it up there stress wise like moving or getting let go from a job. Getting sued can make your blood pressure rise, make you dizzy and even a little nauseous. There were  15 million plus lawsuits filed in the US last year, that works out to about one in every twelve adults. Being sued alone doesn’t mean that it's an actual issue, especially when you consider all the frivolous lawsuits out there.  For instance: the 8-year-old New York Boy who was sued by His Aunt for a “Careless” Hug or the Animal Rights Group sued on behalf of a monkey for ownership of “Selfies”. And then the bank robber who got shot after...

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preroll video

What are YouTube Pre-Roll Advertisements? Pre-roll ads, or in-stream advertising, are a method of advertising through Google AdWords. If you’ve ever watched a video on YouTube, you’ve probably seen the ads before. They pop up before your video and play for five seconds before you can skip them. Pre-roll ads can be interruptive and irritating for the viewers if used incorrectly. However, providing intriguing or helpful content within the ad can result in more customers and better business. Why use this method over others? Pre-roll ads offer some of the best online digital marketing opportunities for businesses of varying sizes because they haven’t been overrun by competition and offer quick results. People of all ages and characteristics use YouTube as a means for education, business, and entertainment, so reaching out to the correct customers is achieved relatively easier than other methods of advertising....

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Claycomb Associates Get Fired Up About Appearing in Texas Architecture Magazine. "The work of architects is the work of making — although often at several steps removed from the physical act of building." Claycomb Associates are excited to appear in two issues of Texas Architecture Magazine to date. They can be seen in both the July/August 2015 issue, as well as an earlier issue in January/February 2007. Texas Architect is the official publication of the Texas Society of Architects, each edition features recently completed projects and other editorial content largely written by AIA members in Texas. That collective participation was the basis of Texas Architect’s recognition by the national AIA with a 2010 Institute Honor for Collaborative Achievement....

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