Author: Joseph Schaefer, PhD

With the ever-growing usage of mobile sites, designers are wrestling with the construction of websites that deliver responsive content to both desktop and mobile. Most designers suggest using separate sites for each, but even this can still lead to a dreadful online experience. Abridged content, sluggish load time, and ridiculous side scrolling, are just some of the troublesome challenges that effect the world of mobile web. To avoid these distressing traits, simply incorporate the following habits into your site. Use headlines Utilizing a primary navigation on the home screen facilitates a simpler exploration. Headlines are a great way to spark this interest and search. Brief and straightforward text It can be extremely difficult for readers to process long text on a smaller screen. This will cause a loss of patience, and after scrolling several times, the reader will go somewhere else. This is why...

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There are three main ineffective features that are often used on homepages which are not helpful to the end user. These features, including homepage sliders, tabbed sections, and news feeds, may seem helpful at first, but a deeper study shows how damaging they can be to the website. 1. The homepage slider, also known as a rotating banner or carousel, is seldom clicked on except for the first position. The idea is to rotate through content instead of selecting the content that is most important, which is a bad idea.  Viewers are not going to watch until the banner rotates through its various messages. Instead, the current idea is to use large “hero” areas with responsive design and personalized content. The “hero” image is one of the first visual images that a person sees on the web page and is important...

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Good content is essential for any site, and with the ever-growing number of quality content from competitors, it’s important that you utilize SEO to entice searchers and increase your ranking. Understanding the basics of SEO will not only boost the performance of your site, but it will also help your site survive algorithm updates. The following tips are a fantastic way to integrate these two methods while also showcasing your talents. Evergreen Content Evergreen content is content that remains interesting and relevant years after its initial publication date. Unlike news stories that can become outdated, evergreen content remains valuable. Because of this, it continuously delivers traffic and social shares. This is why evergreen content is the best long term strategy for content marketing and SEO. Headlines Headlines should always be intriguing, yet identifiable. It’s crucial that all your headlines be written specifically for the...

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Big-name companies often make the mistake of aiming for a basic standard of satisfaction. This innocent ideology (as good-intended as it may be) is neither creative nor extraordinary as it results in large call centers that are run by outsourced agents. These agents recite a rehearsed dialogue to assure that this basic standard of satisfaction is met. Obviously, this can lead to customers feeling anything but satisfied. To avoid this yourself, the following tips should be used as a guideline for your company. Generate memorable customer-service experiences. In order to do this, you need to even out the levels of power within your company. This can be done by allowing your team members access to off-script solutions, as well as permission to speak openly with customers. This will troubleshoot customer concerns, provide a unique personable encounter between customer and your employers, and...

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There is little doubt that search engine optimization (SEO) continues to play a crucial role in any digital marketing strategy. However, as focus on SEO increases, some organizations realize that they are spending more time working with “keywords” than on creating content that engages their audience. Some marketing experts suggest that companies refocus on creating original information to generate demand and attract an audience of buyers. This approach, called inbound marketing, converges with SEO, providing more opportunities for customer engagement and conversion. Inbound marketing uses quality content to guide customers from awareness to consideration to purchase. The focus is on content to help customers solve problems. In combination with SEL, inbound marketing helps customers discover information and, in the process, creates conversions. Like all marketing approaches, the key is in setting goals and using relevant metrics to assess and re-engineer the processes. Marketing programs...

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Customer service continues to be highly valued in businesses across the world because it can make or break a business. Whether you’re trying to sell a house or life insurance, how the employee interacts with the customer may be more important than the actual product or service itself. Here are some important secrets for salespeople that will help you maximize your success with customers. 1. Be professional and friendly. A customer will be more inclined to make a transaction with your business if they feel comfortable and enjoy talking to the salesperson, so be friendly and professional.   2. Don’t be too friendly or overly attached. Making a relationship with your customer is a good way to keep their attention, but there are certain boundaries that should be respected. If a salesperson is too friendly too soon or if you act like you...

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Utilizing a .net or .org domain extension is a great way to obtain search engine traffic. It works because of a process called navigational search. This process entails the knowledge of search engines to show results based on people’s queries for specific sites. Popular web browsers, like Google and Bing, use this type of mechanism, so you can easily get long-tail terms despite having very little content on your site. You just have to have an exact match domain name. Another perk of having a .net or .org domain name is the price. Most exact match domain names can snatch up a .net or .org for just the cost of registration. Even those considered as premium domain names can be haggled down, as there may be a large inventory. As with any decision, the pros and cons need to be weighed. Ultimately,...

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There is a popular belief that configuring SEO is overly complicated; however, this could not be further from the truth. The key is to research the potential advantages, while also looking out for possible disadvantages SEO can do for your site. The tips listed below are designed to help you cover all the basic groundwork to maximize your website’s popularity. Enhance your website’s loading time. How quickly a page loads is a ranking factor when it comes to internet algorithms. Speedier websites produce more conversions. This means more clicks on your ads, more RSS subscribers, and more sales. This also means that users are more likely to explore more pages of your website before leaving. But how can you improve the quickness of your website? You can start by removing big images and unnecessary JavaScript files. Moving your site to a faster hosting...

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Having the right links for your website is critical for Google algorithm rankings. Fortunately, there are many options to use to increase hits on your website. Link building is a great way to ensure hits on your website. This requires a little creativity on your part, but it’s well worth it. Some strong link building tactics include: A blog Create an RSS feed Profile links Backlinks Back links enable you to keep track of other web pages that link to your posts, while also inspiring comments and discussions on other sites that can then be incorporated onto your site. Because of this, back links are the easiest and best way to obtain steady link building. When it comes to link building, it’s wise to stay away from cheap, automated link building services and tools as they tend to generate backlinks in bulk. This...

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On January 20th, 2014, Matt Cutts posted something that many people found was as a bit shocking: he declared that guest blogging for SEO was about to fall apart at the seams. The debate raged until his prediction began to unfold when Google went so far as to penalize MyGuestBlog on March 19th for that very practice. Google was trying to put the lock down on guest blogging as a spam tool, which on the surface made sense. But the most shocking aspect of this was that MyGuestBlog was not designed with spam goals in mind: people were simply using it that way. The problem that was arising from the guest blog tactic was the approach. People were pursuing maximum domains which led to trouble. In short, by trying to reach maximum domains, the content landed on sites that are deemed...

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