Author: Joseph Schaefer, PhD

Tumblr is one of the world’s largest and most prominent blogging and social platforms, housing over 132 million blogs and sitting among the top 15 websites in the US. As it’s website explains, “Tumblr lets you effortlessly share anything. Post text, photos, quotes, links, music and videos from your browser phone, desktop, email or wherever you happen to be. You can customize everything, from colors to your theme’s HTML. This is good news for any business who wants to stand out among the pack. According to Quantcast, Tumblr is still on the rise, reporting over 5.5 billion page views just in May 2013. As a marketing tool for business it can greatly extend the reach a brand is looking for and to raise brand awareness using a platform familiar to their primary customer base. Tumblr’s customization options allow users to grab users attention...

Read More

It may be somewhat of a myth that customers only want to pay as little as possible. In fact, a customer is willing to spend more money if certain variables come into play. For example, a highly functional product that costs more may sell much better than a poorly functional product at a cheap rate. You get what you pay for, right? There are several different reasons why customers are willing to pay the extra buck. If your product is easy to purchase you'll be more likely to sell it. Customers don't want to deal with the hassle of walking through a desert to get a cup of water, they'll be glad to spend the extra dollar for a little convenience. The same goes for time. If your product arrives faster than your competitor's, you have a great advantage. Customers want...

Read More

Blogging has been around for almost ten years now, and businesses big and small have been increasingly creating new content. According to the University of Massachusetts Dartmouth Center for Marketing Research, Fortune 500 Corporations with Public Facing Corporate blogs have more than doubled in the last five years. In addition to just having blogs, they are also posting more frequently and some are gaining big traction. The blog can be a powerful asset to a company socially, especially in a hub-and-spoke model, where the blog is the centerpiece to all of their messaging through social media channels. By putting new and unique information on their blogs and distributing it through sites like Facebook and Twitter, they are both generating more brand recognition and increasing the SEO for their site. In order to create more engaging content, there are a few things a...

Read More

While some people may consider writing a press release as another frivolous task, they couldn't be more wrong. Press release articles, while not all that challenging to write, have certain rules that should be followed in order for success. The right facts and the right organization can make all the difference in quality, and a number of simple considerations can prevent a press release from lacking the depth it needs. Often times people will leave their press releases too short. Content is vital in a press release, as the author is the sole provider of information here. You do not want to leave your readers searching the Internet for more information on your topic because there just wasn't enough. Poor punctuation is another concern. An article with poor grammar loses credibility and the reader's attention. You want the reader's to be...

Read More

A good content agency shouldn't just be flashy. The old ways of advertising are pale in comparisons to today's market. Today, content marketing has become a multi-platform industry. With technologies growing at a rapid rate, and information being sent out thousands of times faster than ever before, advertising has to spread its roots. It is vital that you find a marketing agency that is efficient and open to maximizing the potential by understanding the keys and mechanisms that reach an audience. A good content marketing agency should be proficient in everything, from social media to video production to digital outlets, the agency must grow with the emerging technologies. Content marketing should function on multiple platforms, delivering content to wherever possible, otherwise it lacks material in a world where information is rapidly disseminated through hundreds of paths and channels. Consider all of...

Read More

Writing impressive copy is just as much a skill as an art. And capturing your audience in those first few words can make the difference between sending them into a coma induced yawn of ho-hum, or the reader hitting the share button to pass along your literary brilliance across the globe. When considering persuasive copywriting in your online marketing, following time-tested story formats will not only entice the reader to continue reading on, but also bring them back for more. A good story is personal. This method of writing places the context of your story with something others can relate to by including an event you experienced in life that relates to the subject. Readers want to identify with your words and by including a lead-in such as ‘When I was 16, my first car was a real clunker…’ helps give your...

Read More

As every company begins (if not already finishing) their marketing budgets and strategies for 2014, it is critical to understand some SEO challenges facing marketing staff, planners and financial decision makers going into this next fiscal year. #1. The market is not static and neither is Google. Unless a company is in shut-down mode, everyone is looking to increase market share, higher web traffic, and quantifiable results in your SEO strategy. Your ranking on Google is dynamic and in constant flux. As technology evolves with new apps and devices, so do Google algorithms, which means defending your ranking is always a challenge. Don’t expect to leave your SEO in its current state and remain on top. Competition is continually evaluating their strategy and so should you. #2. What you see isn’t always what you are getting. The data in your analytics may...

Read More

Your company has invested in developing a website, but how do you ensure its discovery by potential clients? You want search engines to find your site and place it high in the list of results when persons search for the type of services or products you offer. This search engine optimization is a critical component of your website strategy and “backlinks” are an important consideration within this strategy. Backlinks, also known as incoming or inbound links, are links to a website. Years ago, inbound links were a means of web navigation, pointing the way to other important web resources. These days, backlinks are an indication of the popularity, relevance, and importance of a specific website. Getting good backlinks to your website is very important if you want to get high rankings. Good backlinks are those links that are helpful to the user....

Read More

Tumblr is one of the leading blogging and social networking platforms around today. In fact, as of late August, 2013, it holds more than 132 million blogs and consistently ranks among the top fifteen websites in the nation.  That’s a pretty big audience, and it’s worthwhile to investigate if you want to leverage it as a platform to promote your business online. So, why should you use Tumbr? Well, it’s extremely popular with younger audiences, but older demographics are getting more involved everyday due to the diverse content available and it’s ease of use. Tumblr received over 5.5 billion page views in May of 2013 alone.  During that same month, Yahoo thought Tumblr was a valuable enough asset to pay  1.1 BILLION to acquire it. As the number of users increase, more small businesses are realizing that Tumblr can be used...

Read More

Blogging is a great way to bring your website more attention and to build online relationships. Plus, by blogging about related content to your own site, you will put yourself higher up on Google searches. So what should you write about to make SEO work best for you? That’s what most businesses are asking, so here are a few ways to get the wheels turning and start generating better blog content. First thing’s first; don’t only blog about your product or service. It is important to include blogs about your product or service, but you should also write about topics that are off-brand and still relevant. A great way to start your search for better content is to simply ask your customers what they would like to learn more about. Conduct a short survey of topics relevant to your market, and have...

Read More