Author: Joseph Schaefer, PhD

Running Your Online Business, Quality Still Rules the Day   1. Keep Your Website Design both Simple and Well-Organized In the desire to look cool or flashy, many businesses add unnecessary detractors to their websites. Music, flashy animations or huge graphics won’t necessarily lead the customer to the information they want and since everyone’s time is valuable, if they don’t find their answers quickly, they will bounce right out of your site. It is much more important that visitors be able to find the answers they are looking for at a glance, particularly for a business oriented website. 2. Respond to Visitors Promptly If a visitor to your website (future client) emails or fills out a contact form, you MUST respond to them as soon as possible. They will note how long it takes and consider that part of your customer service protocol AND they...

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Want to Be Your Own Boss? You’ll Need to Cultivate a Few Key Traits   Whether you want to buy into an existing company or create your own, if you want to start your own business there are a few key traits you will need to master to be up for the task. In this brief article by The Young Entrepreneur Council  at “The Savvy Intern”, your strategy is outlined  to get your new business  off and running.   Be Your Own Boss? 7 Key Traits You’ll Need to Master...

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Humility Will Get You the Sale   Confidence is Key, but Humility gives Credibility Confidence is key when it comes to sales. But if you don’t have plausible humility, that confidence may work against you. According to Geoffrey James, Inc. Magazine, confidence without the humility could come off as sounding cocky and arrogant or at odds with your client’s personal plan of action and that could ultimately cost you the sale. It is more difficult to make a sale if you can’t convince the client that you understand their position, and humility is going to help you do just that. Use “Wiggle Words” In your sales presentation structure of Opening, Summary, Context and Business Case you of course demonstrate your confidence and knowledge, demonstrating the research you have done on their company. However, when you get to the summary, it is recommended that you use...

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4 Tips to Becoming an Excellent Leader The best leaders/managers share a commonality in their character and their work ethic that is easily recognizable. And these traits can be learned and cultivated to create exceptional leaders in the workforce. Here are 4 qualities that exemplify great leaders. 1.      Clarity Rules the Day When it’s not clear what needs to be done, people fill in the space with their own ideas. This could result in a lot of undirected busy work that doesn’t lead to the accomplishment of a single task. The manager must spend time clarify what needs to be done, resulting in a focused effort toward those goals. 2.      Give That Clarity Meaning This clarity must then be tied into how this work will be directly connected to the successful completion of a greater goal or task (single tasks relating to a project or...

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Landing Page Conversion Short Course - 6 Elements Successful communication for persuasion has always been about reducing and simplifying the message. Most business owners will include 2 or 3 times the information on a web page or advertisement that should be there. It is the same way that our nervous system create order from chaos. Our entire nervous feeds millions of bits per second to our brain, but our conscious mind only processes about 20-50 bits per second. That means that we make sense of the universe by what our nervous systems throws away. It is the same with advertisements, landing pages, sales letters, or websites.. For ultimate clarity, we must reduce the details, distill the message, in other words less is more.   It all starts with the headline. For 100 years it has been a principle of advertising that the bulk...

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Turning Followers To Clients Focus Your Attention Concentrate your efforts to less websites. This shows in terms of the quality of your site and also in the power of your SEO efforts. The effort and care you take in the website shows in many ways. The imagery and photography needs to be first rate. A few extra dollars spent on high quality stock photos could be the best investment you can make. Leave a lasting impression.   Everybody Loves A Gift Make sure there is something of a viral nature offered in your site. You can have a contest, give away, drawing, or maybe a very useful and informative resource that will be sought out be your followers and their friends.   Fresh Content Start a blog and contribute to the online conversation. If you have neither the time nor the skill to write content, hire the job...

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Getting More Retweets It is certainly one of the main goals in the Twitter universe; getting retweets. There are several key methods for getting the most retweets possible. Most are just following some rules that allow for better communication. However, some are like this one. Make sure to put a meaningful comment in front of your own retweets. This targets your entire audience and the original author's entire audience by not have the RT first. The meaningful comment part is again just about communication. This makes your audience like you more and retweet you more. Here are 6 others suggestions.   1-Leave Some Space Make sure to leave room for the RT and comments. The optimum size for the original tweet is 71-100 characters.   2-Comment When You Retweet If you place a comment before the RT then the RT will be seen by more followers.   3-When to...

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How to Engage Successfully on Twitter | Jeffbullas's Blog. Twitter is the most powerful engagement platform for Social Media Marketing. It has an open platform for using powerful third party apps and it is friendly to increasing your audience in many ways. You just need a plan of attack. You need to the desire to connect. You need to take a look at jeff Bullas's blog.  ...

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Most Powerful Knowledge Source On The Web If your website is getting traffic, then JACKPOT, you have acces to the most valuable and powerful source of knowledge on the internet. The reactions of real people. Spying Works TWO POSSIBILITIES 1- If you are getting some level of conversion results Then you know that something you are doing is working. Among the 50-100 critical elements in your site design and conversion process, you got lucky with more than a few and are getting actual conversions. Now you just need to test and test to take that higher. 2-  If you are getting ZERO results If you have search traffic (paid or organic) coming to the website and you are still not converting visitors to leads or sales, this is a bitter pill to swallow. However, your traffic is telling you two things loud and clear. First, they are coming to your site searching...

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Don't Break These Blog Rules Writing For Search Engines, Not People Some of the biggest mistakes to make when writing blog content fall under the desire to write for the Google search robot and not for actual people who might read the content. This can develop into a large array of bad decisions and practices. For example you might write your blog based upon keyword research and then proceed to stuff your articles with keyword and long tail search terms. This was once an acceptable practice until the Panda update from Google. Over-optimization is now punishable by being banished to Search Engine Obscurity. Don't Publish Spam in Your Own Site In the effort to increase the number of pages in your site, you might be tempted to publish a large number of very short articles. First, Google is not impressed by these trivial efforts and will not likely...

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