Author: Joseph Schaefer, PhD

A Beginners Social Media Marketing Plan - VR Marketing Blog. Getting started with a Social media marketing plan can be overwhelming. There seems to be so many starting points. In fact, there are too many Social Media platforms to make the choices simple in any way. Where do you start, what do you tweet, how often, where do followers come from, etc? These are just some of the questions. A business owner can devote way too may hours chasing this rabbit down the hole. There is a very clear point where you pass the point of diminishing returns. You can convince yourself that even more hours will help your business more, but the truth is that there may not be increased ROI past a certain amount of effort. Here is a good list to get you started on the Social Media...

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Your 2013 Web Marketing 8-Step Checklist Changes that took place in 2012 will greatly aid our focus for Online Marketing in the coming year. Improvements in mobile devices and applications have again altered the playing field and new SEO techniques will demonstrate that an active, personal look at content and link building will be necessary to market our business as well as our clients’.   1.     Mobile App Value With last year’s scramble to make websites mobile-friendly, this year will find us looking for ways to offer value to the mobile device user. How can our brand or client, offer their value in mobile app form? 2.     Analytics in Abundance Analytics are easier than ever to obtain and study. Tracking marketing actions that result in lead conversion will be commonplace and expected by our clients. However, it is also becoming more evident that the click value...

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No One Wants to Be the Tweeter Loser of the Year In his article relaying the 10 Reasons Why You (May) Suck on Twitter, Timothy Carter shares his five years of tweeting expertise with us regarding what is current, acceptable and just good, honest tweeting. Note there are actually only 7 Reasons that he lists, as he’s hoping for community feedback. Still these are valuable tips for both new and old tweeters to ensure that you grow your audience rather than kill it. The 10 Reasons Why You (May) Suck on Twitter by Timothy Carter...

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 Social Media Marketing Myths Most small business owners are aware of Social Media and feel immense guilt that they are not doing something about it. As with any new technology, there are many questions and concerns for a small business owner. But business owners worry if there will be a ROI on all that "twittering" about. There are many new attribution tools available out there and most are free.  3 Myths   The ultimate online "Tupperware party" Business owners think that somehow people will spend time and mental resources, following their tweets and facebook postings. However, most of these posts are thinly veiled attempts to sell something or just outright self-promotion. It is similar to the party at a friends house that you later find out is a "party" where the home-owners are trying to sell all their friends over-priced cooking gear. I usually ask my clients...

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10 Start-up Mistakes to Avoid in the New Year | Inc.com.   10 Different pieces of advice form ten different thought leaders. The New Year is a time for reflection and looking forward to avoid the mistakes of the past. While some advice is always appropriate, there are always changes in the business landscape that require specific preparation....

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4 Quick Landing Page Tests 1 - Are Your Visitors Smarter Than A 4th Grader TEST #1 = Would a 4th grader completely understand the headline and content of your website? If the answer is "no", then re-write it. Don't try to make some argument about how YOUR visitors are better informed than most. Remember, "nobody hates clarity". Don't write your copy for a person that knows anything about your service, product, or industry already. It's not that people are actually dull witted as much as they don't have time or desire to "figure out" what you're talking about. I have a saying that goes, "nobody hates clarity". In other words, not a single person will ever complain that you have made things to clear and plain. This is especially true when they are not sophisticated about your topic. "I once used the word OBSOLETE in a...

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9 Fun Facebook Page Examples to Spark Your Creativity | Social Media Examiner. Whether you are using Social Media to drive product interest or as a means to get the word about your content marketing, your image, brand and story are critical to gathering attention. The design and look of your online "touch points" with the Social Media crowd, shouldn't be left to chance. Take a look at some creative Facebook pages for inspiration. 9 Fun Facebook Page Examples to Spark Your Creativity | Social Media Examiner. ...

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