Author: Joseph Schaefer, PhD

Social Media & Content Marketing Boosts Google Crawling Stats 900%       Within 60 days of building of sharing links to content in Twitter and Facebook, Google showed a 9-fold increase in the number of pages crawled each day. For over a year the crawl rate was very stable near the average of 30 pages per day. With a schedule of adding 2-3 pages per day of unique content to this website, the crawl rate shot up quickly to a rate that suggests that parts of the website are being crawled multiple times a day. It is no surprise that search ranking positions changed during that period as well with several competitive search terms moved up several positions on page one.  ...

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 Is This Your Brain On Social Media?   Neuroscience research show that Monkey's brains have specific responses to Social Sharing. They seem to get a mental boost from small gifts of sharing to other Monkeys. They also seem to be able to recognize almost invisible signals that indicate which Monkeys have higher social status in the group. If this is indeed like the Social Media world, then this is bad news for some of us. It means that everyone on Twitter might be able to  figure out that we are actually just "small potatoes".  It also indicates that by increasing your sphere of influence you will generate those unspoken signals that result in your social media stock going up. Just like the Monkeys in the wild, when the other members see people thanking, favoriting and re-tweeting you, then they are more likely to do the same. Gradually you...

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Google Requires People to Use the Google+ Social Network, Gains Ground Against Facebook - WSJ.com. Google+ has the power of the most successful search engine on the planet behind it. It also allows you to see follower lists and expand your audience in the same you can in twitter. Google+ is pulling some of the best features of the other platforms to pone place. It has crossed the tipping point and will only gain momentum from this point....

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17 Best WordPress Plugins for Social Media, SEO & Engagement in 2013. These days there is very little reason for most businesses to build completely custom websites. Platforms like Wordpress have so many plugins and so much support online that they make perfect sense for most business owners. On top of all of that, the editing interface gives the owner the ultimate power to add or change content at will.  ...

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4 Tricks To Work Less Hours…Get More Done

Right now we’re working longer hours, getting less sleep, less recreation, and still getting LESS DONE

Americans are working longer hours than ever and yet productivity during those hours has not increased. In fact, most studies show that it has decreased. This is a bad direction since work hours are displacing time spent resting, being with family, or being with friends. In short, people are feeling less connected and more stressed out from unproductive work. The answer lies in taking charge of the way our day proceeds. The problem is most likely found in the way that we work; and we can control that.

Never Work “Off List”

When we create work check lists for the day, we have to face certain facts. We suddenly can see that we can’t finish the entire list today and we must make certain decisions about what is most critical. We can use a priority scale that separates the list by importance (A,B,C) and then sequences those categories (A1, A2, A3). Until you face the reality of your list, you are always in danger of spinning your wheels doing something less important than you should be doing at any particular moment of the day.

Ask The Magic 8-Ball, Is SEO Dead? This is pretty simple. We only have to look into SEO's past to predict its future. Years ago, even getting backlinks required a knowledgable web person. Before WYSIWYG editors, you had to at least know how to code the html for a HREF. If you draw a line from that time through the current situation and on into the future, what you see is a shift away from web developer tricks, special knowledge and trickery. What you see is a shift TOWARDS industry expertise, influence, brand recognition, value and in short "reality". Bait and Switch This is only a bad thing if you are NOT good at something or reputable in your industry. As an SEO you are faced with the constant task of telling tall tales online about your clients, making them out to be the...

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The Marriage of SEO and PR: Match Made In Heaven In the past PR and SEO have not always been on speaking terms. In fact, before the rise of social media and content marketing, you could argue that "old schol" PR was beginning to go the way of the Yellow Pages. The successful methods of SEO were filled with Hacker-Type approaches, which left little place for stories, reputation and high value content. Hackers Need Not Apply Google has moved SEO squarely from the tricks and secret technique realm into something that looks and feels very much like marketing and PR campaigns from before the internet. Not only have these social signals become dominant for Google ranking, but the research from SEO helps to sculpt the PR campaign, making it more relevant than ever. When it comes to backlinks, the highly prized editorial links...

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TEST  #1   -   Does your writing trigger imagery in more than one sensory system? Think of visiting an art museum. While you're viewing the most powerful painting you know of, the perfect music gently fills the air. Music that brings even more emotion to the painting. The addition of just a single additional sensory input can greatly affect your experience of anything. Case and point; the soundtrack of any movie can make or break the movie's success. We are a multi-sensory animal and as such we’re biased to respond to messages that reach multiple parts of our nervous system at the same time. This “associative” process is otherwise known as learning. Our brains try to associate various inputs to each other in order to predict events in the future. Trying to connect these various inputs is very alluring to people and will draw someone into a story or...

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