Author: Joseph Schaefer, PhD

9 Stepping Stones Of Content Marketing Is It Worth The Time? Are There Measurable SEO Results?  Dr. Joe Schaefer   1- Start Publishing Content NOW Start a business blog and start giving away valuable content. Don’t hold anything back. Chances are the more brilliant you sound in the blog, the better your chances of turning readers into new clients. Don’t worry they will steal your ideas and do it themselves.   2- Post Content Everywhere Get involved in the online conversation around your industry or service topic. Not only will this increase your exposure, but you just might learn some new stuff by listening to the ongoing discussion. Start putting comments, opinions and knowledge everywhere you can.   3- Be A Bookworm Websites like Delicious, Digg and Reddit will help you organize the information you find on the internet as well as allows others to see the information you are sharing....

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Content Marketing By Humans For Humans (BHFH) The newest trend in SEO is content marketing via social media platforms. This might seem new, but in truth it is "old school". It looks much more like Public Relations and Marketing approaches from a couple decades ago. The transient links and signals for this social media attention appear and disappear quickly on the internet. This means that your business needs to be consistently managing their content marketing and social media presence. Nobody Ever Trusted HAL Remember HAL in The Arthur C Clark masterpiece, 2001 A Space Odyssey ? Hal sounded like a Human, conversed like a Human, but the crew members never believed HAL was a Human. Automated content marketing software will never be able to fully trick real People into being interested. Nobody wants to follow a computer program. We seek to find connection with others that...

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4 Unbreakable Web Video Rules 1-Keep it Short (cut video length in half or more) 2-Single Message (more than one message needs more than one video) 3-Use one of the 7 triggers to grab attention (AIDA) 4-High Production Value (leave them with a neutral opinion) Easiest Thing To Do (NOT) Creating video should be a relatively easy task, at least the planning stage. As a consumer of Social Media content yourself, you know what you want to see, read and hear. Unfortunately when it comes to telling our own stories, we are horrible. We are way too close to our own topic to present it with clarity and impact. What can make it more difficult is when our target audience is very different in personality to the person planning the video. We can miss the mark so thoroughly that we in fact can HURT our brand...

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3 Free Tools for Creating Your Own Infographics  The going opinions on attention span and internet surfing, repeat the refrain, "people have NO attention span these days". This is fueling interest in web video and also the up swing in the interest and effectiveness of infographics. It is similar to the trend in Twitter headlines. If you are paying attention and tracking statistics on click through rates of tweets, you will see that the largest majority of followers click on headlines with lists of tips, techniques, methods, todos, etc. In other words, people want information fast and easily digestible. In fact, most times a follower is OK clicking a link to get a single NEW and USEFUL idea. The list of 10 items, may only have a single useful concept and the Twitter follower will consider the visit worthwhile. So it is important to create infographics that can...

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How to grow your business and your influence – and enjoy the process!. Periodically ideas grow in popularity, that somehow a person can "trick" their way to riches and fame, but then we usually come back to the conclusion that the best course of action is to provide real value. This is the basic premise behind content marketing in the recent years. Establish yourself as a brand, as a purveyor of valuable information and expertise to your audience. The reward is both patronage and Google ranking as the "social signals" coelesce around your site.    ...

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Will There Be A "Second" Internet Revolution Is there still room for BIG innovation (Couple Minute Video Interview With Steve Case, AOL Founder) It is a valid question. At some point, there is less and less room for expansion and innovation within a certain technology. Take for instance the transition from train to Automobile and Airplane. Only by changing the entire mode of transport, did someone open entire new territories for innovation and development. Steve Case (founder of AOL) has a go at predicting a "second" internet revolution. He makes the case that we are still in the internet infancy. He claims that old industries are still using the internet instead of industries emerging within the internet itself. He predicts transformation of entire industries from health care to education. ...

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Six simple social media tips to get you noticed   Marketing in the Social Media sphere is no different than good ole real world marketing. You must always: 1- Keep an eye out for all opportunities to spread your name 2- Make each post an expression of your brand message of quality and image (pages, posts, articles, videos, etc) 3- Track and measure to ensure you are using highest leverage channels 4- Get involved in conversations. This will expose your true service commitment and personality. 5- Bring traffic to you, never send it to another site (like youtube) 6- See the big picture and work from that view. Don't get bogged down in the small details The bottom-line is that you need to utilize the best tools for time-saving and "big picture" strategic control of your Social Media campaigns. There is an infinite number of ways to get involved with social media, but only a...

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The 4 Myths of Facebook Marketing The number one myth about Facebook or indeed any other marketing channel online is that it was built for your unlimited , unrestricted use. Remember that Facebook, Google, and most other channels online were built for somebody to make money with. As such, they will ultimately do something or restrict some desire you have as a marketer. This is a fact that you cannot avoid and it's worthless to complain about it....

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