Author: Joseph Schaefer, PhD

Creating a successful website for sales or lead conversion is a long and complicated process. There are not just 5 or 10 steps and changes to the website after it goes live, there are at least 50 to 100 steps to create a winning strategy. In the weeks following our own new video marketing website, going live, I made several major changes each day to adjust traffic flow, conversion rates, visit times and number of pages visited. It is funny to think how everybody who looked at our site before it went live commented about how much nicer it was than the old site. This is where most business owners stop. Friends and family tell them their new site is cool. There is only one expert on your website and it's the visitors themselves. They are NEVER wrong and their visit...

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Video on a website does not work miracles. Communication works miracles. Once we realize that nobody goes to a website to be impressed, or be entertained, the notion of using video takes a different path. As business owners, we become so obsessed with our own story that we forget the cardinal rules of advertising; what's in it for me (WIIFM). If we can discipline our message or video script to answer the question "So What?", then we might stand a chance that people will watch the video all the way through. Our video scripts usually have a good completion percentage. The average watch time in our scripts is often 80-90% of the length of the script. Since this is an average watch length it tells us that basically everybody who is watching the video at all, is watching the entire...

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One of the most abused words of the past 20 years (since the dawn of the internet) is the word “research”. Having personally earned my Doctorate in Neurophysiology, it is offensive to have the same word used by somebody just reading opinion and non-reviewed stories on the internet. I hear people say everyday, “I researched that on the internet”, but what they mean is “I read some words on a website about that."  Research has an entirely different meaning. Now, this wouldn’t be an issue except these same people still give the word “research” the same heavy duty meaning as if they had spent years in a lab testing the laws of nature and then submitted it all to a group of experts on the same subject for peer-review. What does this have to do with spokesperson video? Before the age...

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