Author: Joseph Schaefer, PhD

What is Google Amp? Google has announced that starting on 2/24/2016 they will give preference in mobile search results to pages that are built with its new, speed-oriented tech known as 'Accelerated Mobile Pages', A.K.A AMP. Google AMP works very similar to the way that Facebook's Instant Article tech does. The way FB's Instant Article works is that content from the publisher is embedded on Facebook's server, so that when a user clicks on that article they can read it in its entirety without ever having to leave Facebook.  So, with AMP, content that is optimized correctly will be embedded onto Google's servers, so that users don't have to leave Google to read the news they want. The reason that Google has decided to create and implement this technology is for 2 simple reasons. 1) They want to discourage users from leaving Google...

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Digital marketing is a fairly new area of advertising, and yet it has already been embraced by thousands of companies as one of the most crucial ways to increase sales and gain business. However, it can be difficult to figure out the proper strategies and methods, and some companies are still hesitant to place too much importance on web advertising. Here are just a few of the many ways to ensure an increase in your sales. Connect to Your Customers One of the major benefits of digital marketing is that you are able to directly connect with and appeal to individuals. The customization of the online experience allows you to speak to specific demographics and groups, and to be sure that they have a good experience with your company. This will create a loyalty among your customers and a growing community. One...

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When trying to watch a Youtube video, you may become slightly annoyed at the ad that appears on your screen beforehand. But in those obligatory five seconds, the pre-roll ad in front of you has a fascinating and unique opportunity to capture your attention. Most companies fail to do this- their ad is seen as an interruption and is likely ignored. But the invention of this new type of advertising also proves that, with the right ideas and originality, pre-roll video can be a new way to draw in potential consumers. Strategy for Creating Pre-Roll Ads There are definitely some challenges to overcome when creating pre-roll ads. They have to be somewhat short, because even if a viewer chooses not to skip the ad, they won’t have the patience for more than one to two minutes. A lot of companies make the...

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Search Marketing Experts Google Certification requires frequent education on the latest "best practices" and methods for achieving the highest level results in the Google advertising platforms. Motiliti has multiple team members that have been certified in virtually all of the certification categories. [/vc_column_text][/vc_column][/vc_row][mk_page_section][vc_column width="1/1"][vc_column_text responsive_align="center"] Motiliti Is Google Certified googlepartner [/vc_column_text][/vc_column][/mk_page_section][vc_row][vc_column width="1/1"][vc_column_text responsive_align="center"] Paid Search Advertising (PPC) [/vc_column_text][/vc_column][/vc_row][mk_page_section][vc_column width="1/1"][vc_column_text responsive_align="center"] Qualified Web Traffic In 24 Hours The ways to do this are not mysterious. Recently we took a financial industry client and reduced their cost per lead 300%. How? We optimized their pay per click campaign, doubling their traffic - for half the price - and optimized their site's conversion, squeezing twice the leads out of the increased traffic. Call if you want to hear the whole story, and find out if we can do the same for you. Five Steps To PPC Success Only pay for qualified traffic Select visitors with...

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As time goes on and technology advances, marketing must also evolve to keep up with an evolving audience. As companies try to create innovative and unique ways to capture customer’s attention, certain methods become popular and trend among the marketing business. Below are some of the biggest recent digital marketing trends, which may lead to some inspiration for bigger and bolder ideas in the future. Relate to Your Customers Probably the largest development is a general one- the attempt of more companies to appeal to their customers on a relatable and human level. The public is smart enough to know the ins and outs of most advertising, so speaking to them in a realistic and simple way can make marketing all the more successful. There are many ways to do this, in many different areas of your company. Have a Mobile Platform One specific...

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Pre-roll ads, while a new and interesting innovation in the world of marketing, can often be seen as a nuisance. Many viewers are simply waiting until they’re able to skip the ad and get to the video they came for, which leaves companies only a few seconds to make an impression. This may seem impossible, but many pre-roll campaigns have proved otherwise. In 2015 alone there were countless new ideas and creative ways to capture a viewer’s attention, and these can all be used and improved on in your next year of marketing. Pre-Roll Is Its' Own Medium Before breaking any rules or changing conventions, it’s important that pre-roll ads should be treated as their own medium, and not like a traditional TV commercial. If all you do to advertise online is slap your television ad into a pre-roll ad, you won’t...

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YouTube is one of the most visited websites of all time. It seems like we visit YouTube for some reason or another at least once throughout the day. The rise in importance of YouTube has led to a rise in importance of YouTube’s pre-roll format. This advertising format determines which brands are successful in reaching out to their customers and which brands are getting lost in noise. Advertisers have only five seconds to convince viewers to keep watching. According to recent statistics, however, 94 percent of viewers skip pre-roll ads after the five second mark. So how can something ignored by audiences still be useful to marketers? Why are pre-roll ads becoming an important marketing strategy? Creativity and relevancy are key aspects to consider when trying to connect with audiences on YouTube. A quality pre-roll ad can be a very effective marketing strategy. Get...

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Two Minutes About The Current State Of SEO Motiliti Marketing Minute Episode One: Is SEO Dead? I'm Dr. Joe Schaefer, the president, co-founder and director of digital media at here at Motiliti. In 2016 we are entering our 8th year in business. There have been massive changes in the online marketing landscape during those 8 years. At this point we have worked with over 500 clients to help get their websites more traffic and covert more traffic to sales. It is just about impossible for a small business owner or marketing director to keep up with all those changes. Let alone tell the difference between the overly-hyped and truly effective digital marketing methods. Once every other week we will publish a video we're calling the Motiliti Marketing Minute. It will be around a minute in length with just a few slides to look at. My goal is clarify...

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4 Tricks To Work Less Hours…Get More Done

Right now we’re working longer hours, getting less sleep, less recreation, and still getting LESS DONE

Americans are working longer hours than ever and yet productivity during those hours has not increased. In fact, most studies show that it has decreased. This is a bad direction since work hours are displacing time spent resting, being with family, or being with friends. In short, people are feeling less connected and more stressed out from unproductive work. The answer lies in taking charge of the way our day proceeds. The problem is most likely found in the way that we work; and we can control that.

Never Work “Off List”

When we create work check lists for the day, we have to face certain facts. We suddenly can see that we can’t finish the entire list today and we must make certain decisions about what is most critical. We can use a priority scale that separates the list by importance (A,B,C) and then sequences those categories (A1, A2, A3). Until you face the reality of your list, you are always in danger of spinning your wheels doing something less important than you should be doing at any particular moment of the day.

Don't Get Caught in The SEO Trap The SEO trap is when you are using techniques and strategies that worked even 6 months ago. Actually SEO stuff that was tried and true a year ago would send you to page 10 or below now. The trap is thinking that nothing ever changes that much and that all the SEO whistle-blowers are worried for no reason. Real SEO takes time If you are in a hurry to rank higher, then you will be tempted to try some of the SEO dark arts. You will look for tricks and hacks that will get you there faster. This will result in disaster, remember the lesson of the tortoise and the hare. Build Your Website For People, Not Google Don't get caught without enough quality content in your website. I have watched a client go from position #1 to position #50...

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