Author: Joseph Schaefer, PhD

In the past PR and SEO have not always been on speaking terms. In fact, before the rise of social media and content marketing, you could argue that "old schol" PR was beginning to go the way of the Yellow Pages. The successful methods of SEO were filled with Hacker-Type approaches, which left little place for stories, reputation and high value content. Hackers Need Not Apply Google has moved SEO squarely from the tricks and secret technique realm into something that looks and feels very much like marketing and PR campaigns from before the internet. Not only have these social signals become dominant for Google ranking, but the research from SEO helps to sculpt the PR campaign, making it more relevant than ever. When it comes to backlinks, the highly prized editorial links are worth their weight in gold but for most...

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<span style="font-size: 32px;">Content Marketing By Humans For Humans (BHFH)</span> <span style="font-size: 14px;">The newest trend in SEO is content marketing via social media platforms. This might seem new, but in truth it is "old school". It looks much more like Public Relations and Marketing approaches from a couple decades ago. The transient links and signals for this social media attention appear and disappear quickly on the internet. This means that your business needs to be consistently managing their content marketing and social media presence.</span> <span style="font-size: 24px;">Nobody Ever Trusted HAL</span> <span style="font-size: 14px;">Remember HAL in The Arthur C Clark masterpiece, 2001 A Space Odyssey ? Hal sounded like a Human, conversed like a Human, but the crew members never believed HAL was a Human. Automated content marketing software will never be able to fully trick real People into being interested. Nobody wants to follow a computer program....

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<span style="font-size: 32px;">Content Marketing By Humans For Humans (BHFH)</span> <span style="font-size: 14px;">The newest trend in SEO is content marketing via social media platforms. This might seem new, but in truth it is "old school". It looks much more like Public Relations and Marketing approaches from a couple decades ago. The transient links and signals for this social media attention appear and disappear quickly on the internet. This means that your business needs to be consistently managing their content marketing and social media presence.</span> <span style="font-size: 24px;">Nobody Ever Trusted HAL</span> <span style="font-size: 14px;">Remember HAL in The Arthur C Clark masterpiece, 2001 A Space Odyssey ? Hal sounded like a Human, conversed like a Human, but the crew members never believed HAL was a Human. Automated content marketing software will never be able to fully trick real People into being interested. Nobody wants to follow a computer program....

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Six simple social media tips to get you noticed   Marketing in the Social Media sphere is no different than good ole real world marketing. You must always: 1- Keep an eye out for all opportunities to spread your name 2- Make each post an expression of your brand message of quality and image (pages, posts, articles, videos, etc) 3- Track and measure to ensure you are using highest leverage channels 4- Get involved in conversations. This will expose your true service commitment and personality. 5- Bring traffic to you, never send it to another site (like youtube) 6- See the big picture and work from that view. Don't get bogged down in the small details The bottom-line is that you need to utilize the best tools for time-saving and "big picture" strategic control of your Social Media campaigns. There is an infinite number of ways to get involved with social media, but only a...

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3 Tips to Instantly Maximize Your Social Media Do you feel like the time you spend boosting your presence in social media actually reduces the valuable resources and time that you could be spending on the business itself? Here are three tips to streamline the effectiveness of your Social Media Development so that you can grow your business effectively in just moments per day.   Tip #1 Decide if Your Organization Even NEEDS Social Media! Don't just do it because it's trendy and because everyone keeps telling you that you need to do it. Marketing trends will come and go, and some will be really effective for some businesses. You have to know how you make your money and which channels seem to make the most of it before you decide if Social Media is right for you.   Tip #2 Match the Best Medium with...

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Social Media: Are You A Sinner or Saint? The use of Social Media for businesses covers a range from truly "Best Practices' to outright "Abuse". While a business shouldn't stick to the most pristine strategy out of fear of a faux paux, they should also act with some vision of the repercussions of their actions in the social universe. Social Media Angel The social media good guys deliver the absolute highest quality content, with over-the-top value for their followers. These social media saints never sell in that channel, and they always interact on an individual level with their followers. In other words, no sales messages ever, replies and thanks you's and real time spent finding content gems to share. Social Media Purgatory (Limbo) This is the vast middle ground of Social Media for business uses. There might be some automation in this strategy, but a Human is still involved in the...

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Video Ups Conversion Rate By 543% [Case Study] Is This Even Possible? We are all looking for ways to increase our conversion rates immediately. Rather than constantly increasing our budget to bring more traffic, it is wise to spend money to increase the conversion rate and therefore, the effective use of that traffic. Video is not always the answer to a conversion rate problem, but in some industries and lead generation processes, video can cause MIRACULOUS increases in conversion rates.  The following [case study] details one such use of video in a lead capture website. Website and Video Background We studied a lead capture website used for gathering leads from traffic seeking information and possible legal assistance. They complete a form to get a white paper instantly through an autoresponder. The home page has a prominent opt-in form with a clear call to action, description of...

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Social Media: 2013 and Beyond Social Media Marketing: The Future of Social Media in 2013: Six Points to Consider. Build Your Tribe Fans of the Daniel Quinn, author of Ishmael, are already familiar with the concept of "tribal" organization. Quinn claims that "tribal" mindset is closer to our nature and more functional in terms of efficiency of information transfer. Malcolm Gladwell covered an element of this as well in "The Tipping Point" when he talked about the limitations of tribe size and how many people humans can form close bonds with. These authors and the online trends point to a social media world where people will become more selective when it comes to their information sources and form closer affinity groups and "tribes" on social media platforms. Each voice in the online conversation will be a "Brand" and become less anonymous over time. This social media connection will be ubiquitous and...

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Content marketing for human action | Econsultancy. Before we talk about the Human Role in content marketing, let's step sidewise for a moment. My Doctorate and original research was in Neuroscience, and there is a tendency in any science to try and split up and divide a function or process in order to describe it. If you can "mechanize" it, then you can control and describe the steps. Well the Nobel Physicist who first described Black Holes with Stephen Hawking, Roger Penrose, took a little stroll through the Neuroscience world when he wrote his book, 'The Emporer's New Mind". When he did this, he ticked off a great number of my collegues in Neuroscience because his ultimate commentary was, we will never fully describe how the brain creates consciousness because it is a quantum process, beyond our powers of description. He predicted that artifical intelligence...

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