Author: Joseph Schaefer, PhD

What Exactly Is Content Curation, Anyway? Content curation is a buzzy term these days, and a quickly growing trend in the marketing world. However, a lot of companies still don't realize it's value or even what it entails. In short, a content curator gathers content from around the web that would be interesting or valuable to a specific niche, then they add their own commentary and additional original content here and there. This makes for a dynamic news source that caters to a specific audience, while allowing for the author to add value to the collection with their own interesting takes on various subjects and opinions.   Want to get into content curation yourself? Get started by clicking here - 5 Ways To Use Content Curation for Marketing and Tools to Do It | Forbes....

Read More

Did international expansion kill Groupon? | Econsultancy. There has been plenty of speculation about the missteps Groupon could have prevented along the way to ensure their stability and continued success. Everything from a poor business model from the get-go, ethical problems with upper-management, poor accounting when going public, and most recently - the strategy to use it's revenue to expand internationally and grab foreign markets before foreign knockoffs do, have all been cited as various nails in Groupon's proverbial coffin.   Groupon itself has indicated that the less than stellar returns they've seen from expanding into foreign markets have been a large factor in explaining it's current financial woes.  However, others have said that Groupon's problems shouldn't be pinned on this entirely - and more specifically, perhaps they should have worried more about their business itinerary than beating the competition to the punch.   The Art Of...

Read More

Don't Let a Slow Website Kill Your Bottom Line - Forbes. People are very sensitive to website loading time and Google is very sensitive to what people are sensitive to. This means that you should pay close attention to you website loading because everybody else importnat to your site is paying attention. Matt Cutts  says that Google will be placing more and more emphasis on site loading speed in terms of how it affects ranking. Is Speed That important Remember those old Flash websites a few years ago? They had the big animated graphic telling you to just hang on, because everything was loading. My typical response to that graphic was this thought. "Nothing is worth waiting that long for - I'm Bouncing Baby". Several widely cited studies show that very small increases in load time can result in big drops in page visits and other measurements...

Read More

Building a Video SEO Strategy | SEOmoz. The most basic of questions apply to using VIdeo in a comprehensive SEO strategy. It is not just about ranking higher in search, although this is certainly one of the main goals.  The purpose of video in a website is as much about conversion as it is about helping organic search results.  For this reason, the video marketer will want to make decisions about whether to post video in the actual money site or on a platform like youtube. This will have huge impact on the contribution of the video to the conversion process and also whether the website is ranked higher or instead the video platform channel or page. This article is very comprehensive in addressing these various concerns. Building a Video SEO Strategy | SEOmoz.  ...

Read More

Unusual Email Subject Lines "Hey" … | UNBOUNCE   You Don't Live In The WhiteHouse The Obama campaign used HEY as an email subject line with wild success, but then he is the President of the United States. Claude Hopkins wrote the definitive guide to advertising in the first quarter of the 20th century and even he acknowledged that we can never actually know what will work in advertising. We can only test everything and use the winning approach. The same is true with headline.   He Sings Like Al Green Beyond the discipline of testing, we can make educated guesses about headline appeal and the appeal of President Obama saying "Hey" is a bit of cognitive dissonance. The colloquial approach certainly added to his "hip", "cool" persona.   Nobody Hates Clarity But you might say that many in the Social Media have made good use of unusual, paradoxical headlines....

Read More

Email Subject Lines; What Works and Doesn't? It's well-known adage that at least 80% of the effort in writing advertising is spent creating the headline. In email marketing this is equivalent to the subject line of the email. There are some general subjects to avoid in email marketing, subject lines like; “Are you tired of this”, Are you sick of that”, “Do you have this problem”, etc.  The email subject line grabs attention, but it is also the first sentence of a sales conversation. This makes an email subject line subject to the established rules for both advertising headlines and a sales pitch openings.  So Don't Do It The yes/no question doesn’t work for either advertising headlines or sales conversations. Since advertising attempts to complete a conversation already in the prospects mind, people don’t typically walk around asking themselves question about their needs (am...

Read More

How Long Does it Take to Rank in Google? How Many Hours do I Have to Work Each Day? The basic question of "how long will it take to get ranked" is like asking how long will it take to travel to a city somewhere on the east coast. To answer that question, you need to know where you want to go, where your are starting your journey from, and what mode of travel (how fast) you're using to get there. The same is true for SEO and Google ranking. How old/new is your website (where are you starting from), how much work can you do each day on SEO (your travel speed) and what is the competitive landscape like on page one of Google for the search terms you want to rank for (where are you going). Read More. ...

Read More