Author: Joseph Schaefer, PhD

One of the most abused words of the past 20 years (since the dawn of the internet) is the word “research”. Having personally earned my Doctorate in Neurophysiology, it is offensive to have the same word used by somebody just reading opinion and non-reviewed stories on the internet. I hear people say everyday, “I researched that on the internet”, but what they mean is “I read some words on a website about that." Research has an entirely different meaning. Now, this wouldn’t be an issue except these same people still give the word “research” the same heavy duty meaning as if they had spent years in a lab testing the laws of nature and then submitted it all to a group of experts on the same subject for peer-review. What does this have to do with spokesperson video? Before the...

Read More

The most common term for this video is walk on or web spokesperson video. This is due to the fact that very often website owners prefer to have the web spokesperson walk on the home page of the website from the right or left. However, there is no indication in our data that this is more affective for website performance. Even generic website spokespersons can be just as powerful with a fade in and fade out. The actor can even climb up from below. When you're ready to add more value to your site, please fill out the form to the right....

Read More

Currently, the SEO strategy that works best, and will continue to work in the future with all the Google updates, is a fusion of traditional SEO (link building and website coding) with content marketing via Social Media. Let’s take a moment to understand this process. With content marketing, your company builds an online BRAND as a curator of valuable content. Out team searches everyday for valuable articles, lists, data, studies, etc. about topics interesting to your most likely customers. We use these seed ideas to create unique content, commentary articles and article abstracts that are all posted in your website. We then use Social Media platforms like Twitter, Facebook, Linkedin and Google+ to build an audience for your company and draw that audience to the content we’ve placed in your site. Your audience loves the constant flow of relevant information...

Read More

Web commercials aren’t necessarily a commercial shown on the internet but they do have some similarities to their much more expensive broadcast cousins. As a visitor pulls their way through your website and the data you have arranged for them, a high quality web commercial can push them over the threshold to taking action. That threshold is most often a need to believe in your credibility and a quality video can do this. When you’re ready to add more value to your site, please fill out the form to the right....

Read More

What are Pre-Roll Ads? Pre-roll ads (aka In-Stream video advertisements) are a method of online advertising. Pre-roll ads are short videos that appear right before your video and become skippable after a short period of time. Pre-roll ads can be bothersome for the viewers if not used correctly. However, providing intriguing and helpful content within the ad can result in more customers and better business. Thus, it’s important to maximize your ads to increase the benefits you will receive from the campaign. What kinds of ads are there? Standard in-stream ads: ads that can’t be skipped and are usually 15 – 30 seconds long. In-stream select ads: an option that allows the viewer to skip or continue watching the ad after 5 seconds. The advertisers are charged whenever their ad loads, regardless of if it is skipped or not. TrueView in-stream ads: ads that let...

Read More

With more and more customers doing their shopping online nowadays, SEO has become increasingly important to the success of online businesses while making ranking well on Google extremely profitable. However, Google’s algorithm has changed considerably over time and some former SEOs and people outside of the industry are not yet caught up with these changes. Clients may dismiss your suggestions or actions surrounding SEO, but there are a few ways you can respond to persuade them. The goal is to acknowledge their tactics as legitimate but use real-world explanations to direct them to the correct path. If you have trouble convincing your old-school clients that things have changed, check out these tips. 1. Being Respectful Often, old-school clients simply do not understand the degrees to which SEO has changed. Some clients may ask about meta keywords, for example. It’s important to not make...

Read More

Bloggers often have difficulty increasing traffic to their website, no matter how much content they produce or how often they seem to advertise. However, putting in some effort to make just a few small changes will help get your message the attention it deserves. Here are some simple adjustments you can make to your blog that will lead you and your website to success. 1. Create a meaningful value proposition. Basically, what is it that your blog can do for me? Better yet, what can your blog do for your audience? To answer this question, you’ll have to peer into the psyche of your audience. What do they care about and how can you fit their needs? Once you have your proposition then it’s time to implement it into your website… 2. Make an unforgettable brand slogan. This slogan should instantly communicate to...

Read More

It can be difficult knowing when the right time is to redesign your website; significant change can require quite a bit of effort and requires deep examination. Before considering if you should redesign your website, ask yourself: Are there any problems with the site’s functionality? Do your visitors have complaints? And what are the websites of successful businesses doing that you are not? These questions are critical to discovering when and if you should rebuild your website. Here are some indicators you will want to consider when making your decision. Your brand has changed. If your business’ purpose, products, and/or services have grown over the years, that means your branding should have as well. Your website should reflect what you’re offering – whether you’ve expanded or reduced what you offer, for you never want to mislead your customers. Your website is outdated and isn’t...

Read More

It can be difficult knowing when the right time is to redesign your website; significant change can require quite a bit of effort and requires deep examination. Before considering if you should redesign your website, ask yourself: Are there any problems with the site’s functionality? Do your visitors have complaints? And what are the websites of successful businesses doing that you are not? These questions are critical to discovering when and if you should rebuild your website. Here are some indicators you will want to consider when making your decision. Your brand has changed. If your business’ purpose, products, and/or services have grown over the years, that means your branding should have as well. Your website should reflect what you’re offering – whether you’ve expanded or reduced what you offer, for you never want to mislead your customers. Your website is outdated and...

Read More

Social media is a fantastic way to enhance your search engine optimization. It’s a great alternative to hiring a company and you don’t run the risk of becoming “blacklisted”. The following methods should be incorporated into your social strategy as soon as possible. Visually Attractive Content It’s important that both written and visual content be equally engaging and relevant. Always use correct grammar and spelling. Visual content can include images and videos. Info graphics and Slide Share presentations are good tools to use as well. The key is using materials that are pertinent to your topic. Establish and Optimize All of Your Profiles All of your social media profiles should be consistent and precise. You want people to know exactly what it is that you do. Include crucial information, such as location and telephone number. Avoid using abbreviations when listing your address. This makes...

Read More