Email Marketing

With more and more customers doing their shopping online nowadays, SEO has become increasingly important to the success of online businesses while making ranking well on Google extremely profitable. However, Google’s algorithm has changed considerably over time and some former SEOs and people outside of the industry are not yet caught up with these changes. Clients may dismiss your suggestions or actions surrounding SEO, but there are a few ways you can respond to persuade them. The goal is to acknowledge their tactics as legitimate but use real-world explanations to direct them to the correct path. If you have trouble convincing your old-school clients that things have changed, check out these tips. 1. Being Respectful Often, old-school clients simply do not understand the degrees to which SEO has changed. Some clients may ask about meta keywords, for example. It’s important to not make...

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Ways To Get Your Emails Opened The art of direct mail marketing (snail mail) is decades old. There are tried and true practices if you want to see success. Response rates can vary wildly depending on many variables. That being the case, you would invest your time and money on a direct mail campaign without consulting with or hiring someone who knew how to make sure you made money from it.  What Time To Send It If a tree falls in the woods and nobody is there to hear it….you know the rest. The same applies to emails. If they arrive in inboxes and do not get opened, you just wasted time and money. The best time to get higher open rates varies between industries but in general it follows the behavioral patterns of normal humans, people just like you. So when lots...

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Top 5 Email Marketing Tips for New Bloggers. A large and well-qualified email list is a litera gold mine for your business. Building a relationship with this list is the most important activity you can spend time and energy on. When collecting the list, you hopefully gathered names, demographic information and any other information that will help to filter and categorize your list. You will need a backend line of products and services to give the list members multiple levels of involvement in your brand.  ...

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Did international expansion kill Groupon? | Econsultancy. There has been plenty of speculation about the missteps Groupon could have prevented along the way to ensure their stability and continued success. Everything from a poor business model from the get-go, ethical problems with upper-management, poor accounting when going public, and most recently - the strategy to use it's revenue to expand internationally and grab foreign markets before foreign knockoffs do, have all been cited as various nails in Groupon's proverbial coffin.   Groupon itself has indicated that the less than stellar returns they've seen from expanding into foreign markets have been a large factor in explaining it's current financial woes.  However, others have said that Groupon's problems shouldn't be pinned on this entirely - and more specifically, perhaps they should have worried more about their business itinerary than beating the competition to the punch.   The Art Of...

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Unusual Email Subject Lines "Hey" … | UNBOUNCE   You Don't Live In The WhiteHouse The Obama campaign used HEY as an email subject line with wild success, but then he is the President of the United States. Claude Hopkins wrote the definitive guide to advertising in the first quarter of the 20th century and even he acknowledged that we can never actually know what will work in advertising. We can only test everything and use the winning approach. The same is true with headline.   He Sings Like Al Green Beyond the discipline of testing, we can make educated guesses about headline appeal and the appeal of President Obama saying "Hey" is a bit of cognitive dissonance. The colloquial approach certainly added to his "hip", "cool" persona.   Nobody Hates Clarity But you might say that many in the Social Media have made good use of unusual, paradoxical headlines....

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Email Subject Lines; What Works and Doesn't? It's well-known adage that at least 80% of the effort in writing advertising is spent creating the headline. In email marketing this is equivalent to the subject line of the email. There are some general subjects to avoid in email marketing, subject lines like; “Are you tired of this”, Are you sick of that”, “Do you have this problem”, etc.  The email subject line grabs attention, but it is also the first sentence of a sales conversation. This makes an email subject line subject to the established rules for both advertising headlines and a sales pitch openings.  So Don't Do It                   The yes/no question doesn’t work for either advertising headlines or sales conversations. Since advertising attempts to complete a conversation already in the prospects mind, people don’t typically walk around asking themselves question about their needs...

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