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It is a good bet that most companies can tell their own story and boast of their passionate commitment to their goods and services. However, many of these high-passion businesses have marketing campaigns that fail. Why are they unsuccessful, even if the product is good and the passion for the company is high? The lack of success correlates with the simple fact that your potential customers do not care about your story and passion; instead, they want solutions to their problems. Successful marketing campaigns focus on two simple sentences: 1. “Our clients hire us to provide [insert benefits here.]” 2. "They hire us, rather than somebody else, because [insert unique feature of product/service that fits a customer’s need.]"   At the Heart of It These sentences shift the focus of from you as a story/product to you as the catalyst that helps the customer reach their...

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Today’s most powerful business leaders aren’t where they are because they rode the line. People like Bill Gates, Richard Branson and Warren Buffett got their riches by doing things differently. They were creative in their approach to seek out new business, motivate employees and lead their respective organizations. With the right strategy, decision-making skills and motivational leadership, any business owners can create successful ventures for themselves, too. Be a Rock One trait all exceptionally creative business leaders have is a clear sense of integrity. They are honest, fair and confident in their decisions. Warren Buffet once said, “It takes 20 years to build a reputation, and only five minutes to ruin it. If you think about that, you will do things differently.” Running your business with honesty, openness and discipline will create the strong base you need to build an empire. Of...

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  Today’s business environment is moving at a fast pace to match the competition and current advances in technology and social media. To stay on top, a business owner needs to cultivate their skills and ability to lead their company forward. A few simple practices are consistent with superior leadership. A Good Leader does. He or she makes things happen. “Obstacles” dissolve against the leader’s persistence. And be mindful in your persistence, don’t attain your goal at the expense of others.   A Good Leader listens first. This shows value to your workers and will lead to the ultimate understanding and resolution of any situation.   A Good Leader Can Answer These 3 Questions Where are we going? How are we getting there? And What is my role?   A Good Leader is Always Learning. One must maintain a mastery of the skills needed to work anywhere in today’s ever-changing business...

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10 Shocking Facts about Mobile Marketing  Have you gone Mobile yet? These mobile marketing facts presented by HubSpot will make you realize that your business can’t afford to wait another moment before going mobile. Your old website is fine for computer searches, but the predominant use of smartphones these days demands the faster loading convenience of a mobile version. 9 of 10 mobile searches lead to an action and over half lead to purchase! 70% of mobile searches lead to an action within an hour. Mobile ads perform 4-5 times better than the classic online versions. 40% of tablet owners said they have looked up info seen during a show and done so WHILE watching the show. 74% of smartphone owners use their phone for shopping and of that, 79% make a purchase as a result of using their phones. The redemption rate of mobile coupons is 10...

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How Can You Choose the Very Best New Hires from the Fresh Graduates this Year? You have 3 key areas wherein you can evaluate your potential new employee; the resume' , the interview and the final selection “test”. Know what to look for to zero in on the cream of the crop!   The Resume' is your chance to see what writing skills they possess and what levels of experience and knowledge they convey in just a few words. Watch for these important traits in their writing and experience.   1. Creative Storytelling Most grads have some internships and summer jobs listed. If they can communicate a creative through-line of how and why they made their choices aside from just listing them, it’s a good sign. 2. Discretion Less can be more, if the list of skills and experiences isn’t huge but is presented in a way to show...

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SEO is No Longer A Party It is amazing to realize that prior to a couple years ago there was an entire SEO industry operating on the sole premise of gaming the Google algorithm. The methods used to trick Google were so ridiculous that in retrospect the entire time period resembles a bunch of out-of-control kids with a keg of beer, partying like its 1999, like their parents aren’t ever coming home.   SEO Can No Longer Change Reality SEO and advertising became more related than ever before. In both arenas a client asks an agency to make them appear to the world as the BEST and MOST reputable, regardless of how much this may be untrue, regardless of reality. In advertising, you spin the story and alter this reality by simply spending lots of money on a power campaign. With SEO, you hired...

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You have one goal with your blog post title and that is getting your reader to open it and read more! If the title is dull, why on Earth would anyone want to read the article? So you must put some thought and creativity into your blog post title. This article shares 5 strategies to be sure that as many people as possible click on that post thereby learning more about you, your company, your product and if you have done it correctly, you should get a boost in your SEO.   Your titles will either draw the reader in, or push them away. Here are the five essentials you need to grab them by the hair, according to marketing strategist Ray Edwards.   Your headline must: 1. GRAB ATTENTION:   How? Make a claim, evoke an emotion, or stir curiosity                Example “Which of These Five...

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From Young Entrepreneur   1. “A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: We did it ourselves.”   Lau Tzu   2.“There is no power on earth that can neutralize the influence of a high, simple and useful life.”   Booker T. Washington   3. “Lead me, follow me, or get out of my way.”   General George Patton   4. “The only safe ship in a storm, is leadership.”   Faye Wattleton , president of Planned Parenthood   5. “No one can make you feel inferior without your consent.”   Eleanor Roosevelt   6. “Outstanding leaders go out of their way to boost the self-esteem of their personnel. If people believe in themselves, it’s amazing what they can accomplish.”   Sam Walton   7. “You take people as far as they can go, not as far as you would like them to go.   Jeannette Rankin, 2st woman elected to US Congress   8. "A leader...

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Following upheaval in the economy and the job market over the past several years, important changes have resulted that will greatly affect business success in the coming year. The downsizing of more experienced managers and administrators has led to increased start-ups and entrepreneurships. Because of this, hiring an experienced manager for your own company has become increasingly more challenging as you fish from a smaller pond. So what do you do? No problem! Pick talented people on your team and train them to be team leaders.   In previous years, there was “one ring to lead them all” or one person to lead the company to success (or failure). In 2013 we can expect more of a community of leaders-environment to grow a company. So again, choose your talented employees and bring them along. Train them to lead and to think outside...

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 Many business owners new to the social media forum for, run the risk of alienating their audience of professionals, clients and prospects through simple misuse. Twitter can be particularly tricky for first timers and understanding why you are tweeting and to who you are tweeting, will go a long way toward achieving your social media business goals. As important as what you tweet, is what you SHOULDN’T tweet. This article addresses the basic guidelines for what NOT to publish in your twitter feed. Have a Purpose Think about what you are using Twitter for - is it to generate leads, build your brand, provide customer support, or to grow your network of professional contacts? You would tweet differently, depending on what you are trying to accomplish. And in general, tweeting pure ads are not going to go over well with your followers,...

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