Master Joe, Kung Fu Conversions

The ultimate lead conversion secret is that there is no single ultimate conversion secret. Each conversion strategy has to be as different as the core product itself. Just like martial arts, you cannot know precisely what your opponent will do, you can only accommodate to their attack and counter within the accommodation to create the smoothest and most certain victory....

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Marketing is easy

Prior to the internet, we pretty much called all forms of marketing exposure advertising. However, directories like the yellow pages were actually the first types of “Search marketing.” I remember when my business decided to drop the Yellow Pages in 2004. My yellow page rep warned me of the dire consequences. I, in turn, warned him to get for retirement...

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