Pre-Roll ads

When trying to watch a Youtube video, you may become slightly annoyed at the ad that appears on your screen beforehand. But in those obligatory five seconds, the pre-roll ad in front of you has a fascinating and unique opportunity to capture your attention. Most companies fail to do this- their ad is seen as an interruption and is likely ignored. But the invention of this new type of advertising also proves that, with the right ideas and originality, pre-roll video can be a new way to draw in potential consumers. Strategy for Creating Pre-Roll Ads There are definitely some challenges to overcome when creating pre-roll ads. They have to be somewhat short, because even if a viewer chooses not to skip the ad, they won’t have the patience for more than one to two minutes. A lot of companies make the...

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