Selling To Sold, Business Marketing and Sales

  Online social networking tools are exploding in popularity. Twitter, the service that enables its users to send and read text-based messages of up to 140 characters, has over 500 million users and generates hundreds of millions of messages, known as “tweets”, each day. Businesses want to use Twitter to reach this large audience. Twitter can be used to promote your...

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Your job entails selling, but what is the best strategy to employ when a formerly hot prospect has cooled off? Perhaps you never heard back from a key player, or there was a departmental reorganization and communication lines were interrupted, or, worse, you somehow failed to follow up.   Where to Begin It is a mistake to assume that once the prospect has...

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Put the Network into a Networking Event! Tips for successful connections with would be mentors, clients or contributors.   The real networking that is done at a networking event really occurs AFTER the event is over, when you follow up with those you met. Following up is a rarity of itself, but you can make the follow up more meaningful with these few...

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Flashy websites, great products, skilled technicians are all great assets to a company, but without a few key qualities, the competition could still squelch your highly qualified company. These fundamental qualities have always been the cornerstones of successful businesses and are not difficult to foster but without them…, almost certain death! You must be a pleasure to work with, friendly...

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Hiring new employees can be stressful and tedious for many but here are a few tips to put both you and the interviewee at ease and help you choose the best man or woman for the job. Make a List Print out a list of  questions to have in front of you. These should cover general areas such as related job experience,...

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Has the Internet Brought On the Death of a Salesman?   Internet vs The Salesman In the past, buyers relied on vendors or salesmen to supply them with product information so that the buyer could then make an informed decision whether or not to purchase. Salespeople needed some flyers and a nice presentation, though they didn’t necessarily need to understand their product to...

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A Great Leader Knows How to Inspire Those Led   It’s well known, and backed up by research, that happy employees equal productive employees. There are many ways this can be achieved and they often differ from company to company, but if YOU don’t believe it’s something worth your time and attention, it will never become the priority that it should. And...

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  Things change fast these days, really fast. And the initial use and misuse of social media have rapidly undergone changes as well.  The original purpose of social media was an online “place” to be social. It quickly evolved into a numbers game for many to build an audience that they could “sell” to, whether it was product, philosophy or just...

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Start by asking yourself this question. What makes the best book; the book you can’t put down until you’re finished and are left wanting more, the book that makes you remember that author’s name so you can see if they have other books you might want to read? Consider the following two sentences: They were sad and disappointed by the loss...

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Scammers Have the Real Secret to Getting People to "Click"   We intelligent business-owner-types can smell a scam a mile away. And yet, how many times did you STILL go ahead and click that button? The one that said, “Did you see this nasty picture of you on twitter?” or “How Rachel Ray lost 30 pounds in a month” or “Look who just...

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