Selling To Sold, Business Marketing and Sales

How to Project an Image of Success All the Time   Some people seem blessed with all the self-assurance and knowledge of how to present a successful image in any situation. Most of us, however,  have to study and cultivate it. Here are a few tips on how to project a successful image thereby improving your success in business, relationships, job interviews,...

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You Have to Work to Make Your Marriage a Success And a Partnership is No Different    Whether an informal pairing of two people or a coming together of two small companies to make a greater one, a partnership requires some basic attention to detail to ensure success. Partners Share the Pitfalls and the Power Entrepreneurs generally want to run the show since they are...

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The Sales Call is an Art Form Follow These Guidelines to Ensure Success Whether you are making a cold sales call, or calling a current customer to update them on your progress, you want to present a professional appearance and leave them feeling good about their choice in hiring you. Below are 7 guidelines to help you keep the call productive and...

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Web Design Has Changed - 6 Ways to Let Go of the Past Websites have come a long way over the last few years and keeping up with the times is critical to the success of your business.  At the most basic of levels, you want to avoid these more common web design errors. 1. The Page is Too Busy A Cluttered Page, a...

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Experience Design is Key to Success in Your Business   Regardless of the buzz created around your product, the bottom line is sales and this cannot be forgotten, cautions Brian Kalma, Chief Experience Officer with the start-up company GemVara. In this video, he discusses his previous experiences with Zappos and Gilt Groupe  and tells us that it boils down to creating memorable,...

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5 Tips to Keep the Office Drama Low-Key Office Politics are inevitable and the larger the company, the more opportunity for differences in opinion that lead to conflict. If you own the company, it is in your best interest to maintain peace in the workplace. Here are 5 useful tips to help you stay one step ahead and prevent discord at...

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The Most Important Test For Your Start Up?   No amount of market research can guarantee you will be able to sell your product or service. Business plans devote chapters to sales projections and this can mean nothing. It is much easier to add a couple zeros to sales estimates on a spreadsheet than to add new clients to your roster.   The Biggest...

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How to Launch a Successful E-mail Campaign   You have an email list through which you periodically send newsletters and special offers. Hopefully you have learned not to abuse that list with too many communications and hopefully you have strengthened the interest of your email group (and therefore the robust strength of its power) by sending out minimal, high quality content that...

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The Biggest Secret to Closing the Deal Right Now!   You might have a protocol that you typically follow when you make a sales call. You might even have a checklist in front of you and are carefully ticking off each item as you cover it; make initial phone contact, assess the clients needs, suggest solution(s),… But your client might have already...

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It used to be that a funny/outrageous/weird television commercial was something worth discussing later. One problem with that method was that  you might not remember the brand name they were trying to lodge in your brain with that ad. It took me months to realize the amusing lizard ads were for Geico. Nowadays, something funny/outrageous/weird can spread like wildfire over...

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