SEO

SEO Hack

One of the most important SEO hacks involves controlling the way that “link juice” flows in your website. Link juice is the term SEO people use to refer to how Domain Authority moves through a link from one page to another. One of the most important concepts about Domain Authority (DA) is that each page on the internet is measured for DA as a separate entity. Each page has a DA that is constructed from the pink profile leading to that page. Those links can come from the home page or other pages on a website, or they can come from outside the website. If the links from the home page to an internal page then, of course, the DA of the home is the upper limit of the link juice that can pass to any internal page. Websites cannot, therefore...

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Have you ever heard that old joke, what do Chinese people call Chinese Food? The answer is they call it “food.” In other words, digital marketing will be “gone” from our lexicon because we will just refer to it as “marketing” since it will dwarf all other efforts.   The channel will disappear from the conversation as our marketing integrates seamlessly across every possible online touch point for our brand. Rather than this creating a renaissance of empowered entrepreneurs taking charge of their own marketing, the opposite will occur. There is an illusion of DIY across these platforms, but it is similar to the laws being printed in legal books. We can all research the laws in these books, but it would be dangerous for non-trained individuals to think they can read the laws and then go head to head with professionally...

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SEO in 2018

The first thing that's different about 2018 than previous years is mobile, mobile, mobile.  You need to be 100% mobile ready. Make sure your website is a hundred percent ready to go.  Anything that's on your desktop site needs to be live on your mobile site.  You need to have fast page speed. You need to be thinking about how users want to interact with your website on mobile because that is gonna be one of the most important things for 2018.   The second thing is an excellent user experience.  Now with Rankbrain and the general Google algorithm, Google is looking much more at user experience and how people come to your site.  Do they stay there? Do you have a good click-through rate? Do they like the intent? Make sure you're continually refining your site and making it better to...

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SEO dice roll

Whether your website is established with a long history on the internet or brand new out of the box, you need to understand SEO in order to be found by the audience you hope to reach.   The vast majority of all online experiences begin with a search and the majority of those searches are in Google. First, it is an absolute fact that less than half a percent of searches go to the second page of Google search. So when you consider that there only 10 organic listings on page one, 3 to 4 map listings and 7 or so paid ads, this is a high stakes game. Indulge your imagination for a moment as to just how many websites are out there selling your exact service and how each and every one of them wants to be found on page...

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SEO Building

Don’t Let The SEO Trap Catch You The SEO trap happens when you are using techniques and strategies that worked even a year ago. The Seo stuff that was tried and true a few years ago would send you to page ten or worse now. The trap is thinking that things never change and that all the SEO whistle-blowers are worried for no reason. Real SEO Takes Time; There’s No Sprinting For SEO As a business, you need to understand that SEO is a marathon, not a sprint. Don't be in a hurry to rank higher, when you do you will be tempted to try some of the Blackhat SEO Tactics. You'll look for tricks and hacks that will get you there faster. This will result in disaster, remember the lesson of the tortoise and the hare. Honest search engine optimization doesn't happen overnight. The companies that...

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Local Citations for SEO

What is an SEO Citation? A citation is a mention or listing of your business's name, address and phone number otherwise known as your NAP. Google uses these references to your business, just like a backlink when evaluating the authority of your company’s online presence. Where they differ from links, the citations don't have to have a direct link to your website in order for you to get credit for them When it comes to SEO, a Local Citation is when your company is mentioned on other websites and other places on the Internet. Local citations factor in significantly in helping you to rank do well in local search results. In these citations, your business listing contains your business Name, Address and phone number (NAP) along with other details. There are a lot of websites like Yelp, Facebook, Mapquest and Yellow Pages where...

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PPC vs SEO

In today’s world, the search engine is a powerful force. In fact, a study by Jupiter Research found that 81% of people find the websites they are looking for through a search engine, rather than directly going to a website’s URL. And for companies and businesses, this means that being easily visible on a search results page is crucial to success. For this, most companies turn to search marketing, which comes in two forms- Pay Per Click ads (PPC), and Search Engine Optimization (SEO). But the struggle for a lot of companies is figuring out which method of search marketing is the right one. Crowded Space PPC advertising involves up to four sponsored links at the top of the page, as well as the three sponsored ads on the bottom of the page. Things can get a little crowded on the Google...

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The Magic 8 ball says SEO is Dead?

Ask The Magic 8-Ball, Is SEO Dead? This is pretty simple. We only have to look into SEO's past to predict its future. Years ago, even getting backlinks required a knowledgeable web person. Before WYSIWYG editors, you had to at least know how to code the HTML for a HREF. If you draw a line from that time through the current situation and on into the future, what you see is a shift away from web developer tricks, special knowledge, and trickery. What you see is a shift TOWARDS industry expertise, influence, brand recognition, value and in short "reality". Bait and Switch This is only a bad thing if you are NOT good at something or reputable in your industry. As an SEO you are faced with the constant task of telling tall tales online about your clients, making them out to be the...

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SEOvsSEM

Search engine optimization (SEO) and search engine marketing (SEM) They almost sound the same, three letter and all, both begin with "s".  Many people go as far as using the terms interchangeably- but these two ideas actually have some key differences between them. SEO Exposed and Explained In fact, SEO is really a smaller, sub-concept under the umbrella the term of SEM. Search Engine Optimization focuses specifically on raising a web property higher on the search results page, to gain more visitors and online traffic. It mostly consists of two different categories: off-page and on-page SEO. On-page focuses on content of blog posts and pages, the use of descriptions, keywords, etc. Off-page focuses more on the backlinks that lead to your site, social sharing, bookmarking, and etc. There are a lot of benefits of SEO of course, but they mainly revolve around establishing...

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You may see several articles, seminars, marketing books and etc that try to tell you that all your business needs is to have quality content. Have good online content, and you don’t have to worry about anything else. And while it’s true that having good content helps, the truth is: good content will do nothing for you unless you promote it.   Once you create something- say it’s a video, or an article- there’s no guarantee that people will see it. It may be an incredible piece of content, but that won’t matter unless it’s easily accessible and has hundreds of views from your target audience. Google, Youtube, and etc. are extremely crowded websites. A video or article you’ve published can get lost within seconds, buried under hundreds of new ones every minute. In order for your content to work for you,...

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