SEO

Whеn rеѕеаrсhіng SEO соmраnіеѕ, іt іѕ tеmрtіng to choose аnу company wіllіng to оffеr guaranteed SEO services. It is humаn nаturе - people love a guarantee.  Thіѕ hоldѕ еѕресіаllу truе fоr рurсhаѕеѕ where thе buyer is рurсhаѕіng ѕоmеthіng оutѕіdе of his оr hеr area оf соmfоrt.  Whеn соmраnіеѕ fіrѕt consider рurѕuіng ѕеаrсh еngіnе optimization (SEO) аѕ a роtеntіаl mаrkеtіng сhаnnеl,...

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SEO Hack

One of the most important SEO hacks involves controlling the way that “link juice” flows in your website. Link juice is the term SEO people use to refer to how Domain Authority moves through a link from one page to another. One of the most important concepts about Domain Authority (DA) is that each page on the internet is measured...

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Have you ever heard that old joke, what do Chinese people call Chinese Food? The answer is they call it “food.” In other words, digital marketing will be “gone” from our lexicon because we will just refer to it as “marketing” since it will dwarf all other efforts.   The channel will disappear from the conversation as our marketing integrates seamlessly across...

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SEO in 2018

The first thing that's different about 2018 than previous years is mobile, mobile, mobile.  You need to be 100% mobile ready. Make sure your website is a hundred percent ready to go.  Anything that's on your desktop site needs to be live on your mobile site.  You need to have fast page speed. You need to be thinking about how...

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SEO dice roll

Whether your website is established with a long history on the internet or brand new out of the box, you need to understand SEO in order to be found by the audience you hope to reach.   The vast majority of all online experiences begin with a search and the majority of those searches are in Google. First, it is an absolute...

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SEO Building

Don’t Let The SEO Trap Catch You The SEO trap happens when you are using techniques and strategies that worked even a year ago. The Seo stuff that was tried and true a few years ago would send you to page ten or worse now. The trap is thinking that things never change and that all the SEO whistle-blowers are worried...

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Local Citations for SEO

What is an SEO Citation? A citation is a mention or listing of your business's name, address and phone number otherwise known as your NAP. Google uses these references to your business, just like a backlink when evaluating the authority of your company’s online presence. Where they differ from links, the citations don't have to have a direct link to your...

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PPC vs SEO

In today’s world, the search engine is a powerful force. In fact, a study by Jupiter Research found that 81% of people find the websites they are looking for through a search engine, rather than directly going to a website’s URL. And for companies and businesses, this means that being easily visible on a search results page is crucial to...

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SEOvsSEM

Search engine optimization (SEO) and search engine marketing (SEM) They almost sound the same, three letter and all, both begin with "s".  Many people go as far as using the terms interchangeably- but these two ideas actually have some key differences between them. SEO Exposed and Explained In fact, SEO is really a smaller, sub-concept under the umbrella the term of SEM. Search...

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