SEO

SEO Building

Don’t Let The SEO Trap Catch You The SEO trap happens when you are using techniques and strategies that worked even a year ago. The Seo stuff that was tried and true a few years ago would send you to page ten or worse now. The trap is thinking that things never change and that all the SEO whistle-blowers are worried for no reason. Real SEO Takes Time; There’s No Sprinting For SEO As a business, you need to understand that SEO is a marathon, not a sprint. Don't be in a hurry to rank higher, when you do you will be tempted to try some of the Blackhat SEO Tactics. You'll look for tricks and hacks that will get you there faster. This will result in disaster, remember the lesson of the tortoise and the hare. Honest search engine optimization doesn't happen overnight. The companies that...

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Local Citations for SEO

What is an SEO Citation? A citation is a mention or listing of your business's name, address and phone number otherwise known as your NAP. Google uses these references to your business, just like a backlink when evaluating the authority of your company’s online presence. Where they differ from links, the citations don't have to have a direct link to your website in order for you to get credit for them When it comes to SEO, a Local Citation is when your company is mentioned on other websites and other places on the Internet. Local citations factor in significantly in helping you to rank do well in local search results. In these citations, your business listing contains your business Name, Address and phone number (NAP) along with other details. There are a lot of websites like Yelp, Facebook, Mapquest and Yellow Pages where...

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PPC vs SEO

In today’s world, the search engine is a powerful force. In fact, a study by Jupiter Research found that 81% of people find the websites they are looking for through a search engine, rather than directly going to a website’s URL. And for companies and businesses, this means that being easily visible on a search results page is crucial to success. For this, most companies turn to search marketing, which comes in two forms- Pay Per Click ads (PPC), and Search Engine Optimization (SEO). But the struggle for a lot of companies is figuring out which method of search marketing is the right one. Crowded Space PPC advertising involves up to four sponsored links at the top of the page, as well as the three sponsored ads on the bottom of the page. Things can get a little crowded on the Google...

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The Magic 8 ball says SEO is Dead?

Ask The Magic 8-Ball, Is SEO Dead? This is pretty simple. We only have to look into SEO's past to predict its future. Years ago, even getting backlinks required a knowledgeable web person. Before WYSIWYG editors, you had to at least know how to code the HTML for a HREF. If you draw a line from that time through the current situation and on into the future, what you see is a shift away from web developer tricks, special knowledge, and trickery. What you see is a shift TOWARDS industry expertise, influence, brand recognition, value and in short "reality". Bait and Switch This is only a bad thing if you are NOT good at something or reputable in your industry. As an SEO you are faced with the constant task of telling tall tales online about your clients, making them out to be the...

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SEOvsSEM

Search engine optimization (SEO) and search engine marketing (SEM) They almost sound the same, three letter and all, both begin with "s".  Many people go as far as using the terms interchangeably- but these two ideas actually have some key differences between them. SEO Exposed and Explained In fact, SEO is really a smaller, sub-concept under the umbrella the term of SEM. Search Engine Optimization focuses specifically on raising a web property higher on the search results page, to gain more visitors and online traffic. It mostly consists of two different categories: off-page and on-page SEO. On-page focuses on content of blog posts and pages, the use of descriptions, keywords, etc. Off-page focuses more on the backlinks that lead to your site, social sharing, bookmarking, and etc. There are a lot of benefits of SEO of course, but they mainly revolve around establishing...

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You may see several articles, seminars, marketing books and etc that try to tell you that all your business needs is to have quality content. Have good online content, and you don’t have to worry about anything else. And while it’s true that having good content helps, the truth is: good content will do nothing for you unless you promote it.   Once you create something- say it’s a video, or an article- there’s no guarantee that people will see it. It may be an incredible piece of content, but that won’t matter unless it’s easily accessible and has hundreds of views from your target audience. Google, Youtube, and etc. are extremely crowded websites. A video or article you’ve published can get lost within seconds, buried under hundreds of new ones every minute. In order for your content to work for you,...

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SEO and online marketing in general is a lot more important to small, local businesses than they usually realize. Citations- any online mentions of your business- have a major impact on your local rankings, as well as your visibility across the web. There are a lot of ways to get your name out there, and a lot of strategies to follow- you just have to figure out what to focus on.   Of course, Google search results are crucial to your marketing. But before you start working on your rankings, adwords, and etc- be sure that all of your information is consistent on Yahoo, Bing, Mapquest, and any other search engines. Once that’s worked out, you can start to work on your local citations on Google. As mentioned before, citations are any mention of your business, whether that includes a link or...

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If you’re not already creating online video content for marketing, you could be missing out on a huge part of the industry. Video is an enormously growing medium of content, and there are hundreds of ways to get your message out there. Here are just a few strategies for doing so.   First, focus on getting people to click on your video. A lot of factors go into this- your thumbnail should be attention-grabbing. Your title should be informative and interesting. Your tags and keywords need to cover everything that a viewer could search to get to your video. If you don’t concern yourself with these things, you may never get more than a few views on one video.   After creating and publishing an attention-grabbing video, turn to social media to spread the message. Almost everyone is on Facebook, for instance- publish your...

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What is Google Amp? Google has announced that starting on 2/24/2016 they will give preference in mobile search results to pages that are built with its new, speed-oriented tech known as 'Accelerated Mobile Pages', A.K.A AMP. Google AMP works very similar to the way that Facebook's Instant Article tech does. The way FB's Instant Article works is that content from the publisher is embedded on Facebook's server, so that when a user clicks on that article they can read it in its entirety without ever having to leave Facebook.  So, with AMP, content that is optimized correctly will be embedded onto Google's servers, so that users don't have to leave Google to read the news they want. The reason that Google has decided to create and implement this technology is for 2 simple reasons. 1) They want to discourage users from leaving Google...

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As time goes on and technology advances, marketing must also evolve to keep up with an evolving audience. As companies try to create innovative and unique ways to capture customer’s attention, certain methods become popular and trend among the marketing business. Below are some of the biggest recent digital marketing trends, which may lead to some inspiration for bigger and bolder ideas in the future. Relate to Your Customers Probably the largest development is a general one- the attempt of more companies to appeal to their customers on a relatable and human level. The public is smart enough to know the ins and outs of most advertising, so speaking to them in a realistic and simple way can make marketing all the more successful. There are many ways to do this, in many different areas of your company. Have a Mobile Platform One specific...

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