SEO

Pre-roll ads, while a new and interesting innovation in the world of marketing, can often be seen as a nuisance. Many viewers are simply waiting until they’re able to skip the ad and get to the video they came for, which leaves companies only a few seconds to make an impression. This may seem impossible, but many pre-roll campaigns have proved otherwise. In 2015 alone there were countless new ideas and creative ways to capture a viewer’s attention, and these can all be used and improved on in your next year of marketing. Pre-Roll Is Its' Own Medium Before breaking any rules or changing conventions, it’s important that pre-roll ads should be treated as their own medium, and not like a traditional TV commercial. If all you do to advertise online is slap your television ad into a pre-roll ad, you won’t...

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YouTube is one of the most visited websites of all time. It seems like we visit YouTube for some reason or another at least once throughout the day. The rise in importance of YouTube has led to a rise in importance of YouTube’s pre-roll format. This advertising format determines which brands are successful in reaching out to their customers and which brands are getting lost in noise. Advertisers have only five seconds to convince viewers to keep watching. According to recent statistics, however, 94 percent of viewers skip pre-roll ads after the five second mark. So how can something ignored by audiences still be useful to marketers? Why are pre-roll ads becoming an important marketing strategy? Creativity and relevancy are key aspects to consider when trying to connect with audiences on YouTube. A quality pre-roll ad can be a very effective marketing strategy. Get...

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With more and more customers doing their shopping online nowadays, SEO has become increasingly important to the success of online businesses while making ranking well on Google extremely profitable. However, Google’s algorithm has changed considerably over time and some former SEOs and people outside of the industry are not yet caught up with these changes. Clients may dismiss your suggestions or actions surrounding SEO, but there are a few ways you can respond to persuade them. The goal is to acknowledge their tactics as legitimate but use real-world explanations to direct them to the correct path. If you have trouble convincing your old-school clients that things have changed, check out these tips. 1. Being Respectful Often, old-school clients simply do not understand the degrees to which SEO has changed. Some clients may ask about meta keywords, for example. It’s important to not make...

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It can be difficult knowing when the right time is to redesign your website; significant change can require quite a bit of effort and requires deep examination. Before considering if you should redesign your website, ask yourself: Are there any problems with the site’s functionality? Do your visitors have complaints? And what are the websites of successful businesses doing that you are not? These questions are critical to discovering when and if you should rebuild your website. Here are some indicators you will want to consider when making your decision. Your brand has changed. If your business’ purpose, products, and/or services have grown over the years, that means your branding should have as well. Your website should reflect what you’re offering – whether you’ve expanded or reduced what you offer, for you never want to mislead your customers. Your website is outdated and...

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With the ever-growing usage of mobile sites, designers are wrestling with the construction of websites that deliver responsive content to both desktop and mobile. Most designers suggest using separate sites for each, but even this can still lead to a dreadful online experience. Abridged content, sluggish load time, and ridiculous side scrolling, are just some of the troublesome challenges that effect the world of mobile web. To avoid these distressing traits, simply incorporate the following habits into your site. Use headlines Utilizing a primary navigation on the home screen facilitates a simpler exploration. Headlines are a great way to spark this interest and search. Brief and straightforward text It can be extremely difficult for readers to process long text on a smaller screen. This will cause a loss of patience, and after scrolling several times, the reader will go somewhere else. This is why...

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SEO is No Longer A Party It is amazing to realize that prior to a couple years ago there was an entire SEO industry operating on the sole premise of gaming the Google algorithm. The methods used to trick Google were so ridiculous that in retrospect the entire time period resembles a bunch of out-of-control kids with a keg of beer, partying like its 1999, like their parents aren’t ever coming home.   SEO Can No Longer Change Reality SEO and advertising became more related than ever before. In both arenas a client asks an agency to make them appear to the world as the BEST and MOST reputable, regardless of how much this may be untrue, regardless of reality. In advertising, you spin the story and alter this reality by simply spending lots of money on a power campaign. With SEO, you hired...

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It's All About Grabbing Attention Rich Snippets can greatly enhance your Google search listing, increasing your click through and site traffic. These can range from the rather new Google Authorship feature to displaying star ratings about your content or products. The expanded listing has been clearly shown to differentiate your listing over competitors, so is clearly worth pursuing.   The Small Things Win In the “noisy” environment of the search engine results page (SERP), anything that can bring your listing to the over-taxed attention of people searching, is not only worth doing, it MUST be done. The SERP is a relatively level playing field but Google has allowed the savvy marketer to cheat in some big ways and steal attention and traffic. Marketing victory has always been about the small things. This is counter to what most business owners consider to be their weakness (small...

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Social Media & Content Marketing Boosts Google Crawling Stats 900%       Within 60 days of building of sharing links to content in Twitter and Facebook, Google showed a 9-fold increase in the number of pages crawled each day. For over a year the crawl rate was very stable near the average of 30 pages per day. With a schedule of adding 2-3 pages per day of unique content to this website, the crawl rate shot up quickly to a rate that suggests that parts of the website are being crawled multiple times a day. It is no surprise that search ranking positions changed during that period as well with several competitive search terms moved up several positions on page one.  ...

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Ask The Magic 8-Ball, Is SEO Dead? This is pretty simple. We only have to look into SEO's past to predict its future. Years ago, even getting backlinks required a knowledgable web person. Before WYSIWYG editors, you had to at least know how to code the html for a HREF. If you draw a line from that time through the current situation and on into the future, what you see is a shift away from web developer tricks, special knowledge and trickery. What you see is a shift TOWARDS industry expertise, influence, brand recognition, value and in short "reality". Bait and Switch This is only a bad thing if you are NOT good at something or reputable in your industry. As an SEO you are faced with the constant task of telling tall tales online about your clients, making them out to be the...

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The Marriage of SEO and PR: Match Made In Heaven In the past PR and SEO have not always been on speaking terms. In fact, before the rise of social media and content marketing, you could argue that "old schol" PR was beginning to go the way of the Yellow Pages. The successful methods of SEO were filled with Hacker-Type approaches, which left little place for stories, reputation and high value content. Hackers Need Not Apply Google has moved SEO squarely from the tricks and secret technique realm into something that looks and feels very much like marketing and PR campaigns from before the internet. Not only have these social signals become dominant for Google ranking, but the research from SEO helps to sculpt the PR campaign, making it more relevant than ever. When it comes to backlinks, the highly prized editorial links...

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