SEO

SEO and online marketing in general is a lot more important to small, local businesses than they usually realize. Citations- any online mentions of your business- have a major impact on your local rankings, as well as your visibility across the web. There are a lot of ways to get your name out there, and a lot of strategies to follow- you just have to figure out what to focus on.   Of course, Google search results are crucial to your marketing. But before you start working on your rankings, adwords, and etc- be sure that all of your information is consistent on Yahoo, Bing, Mapquest, and any other search engines. Once that’s worked out, you can start to work on your local citations on Google. As mentioned before, citations are any mention of your business, whether that includes a link or...

Read More

If you’re not already creating online video content for marketing, you could be missing out on a huge part of the industry. Video is an enormously growing medium of content, and there are hundreds of ways to get your message out there. Here are just a few strategies for doing so.   First, focus on getting people to click on your video. A lot of factors go into this- your thumbnail should be attention-grabbing. Your title should be informative and interesting. Your tags and keywords need to cover everything that a viewer could search to get to your video. If you don’t concern yourself with these things, you may never get more than a few views on one video.   After creating and publishing an attention-grabbing video, turn to social media to spread the message. Almost everyone is on Facebook, for instance- publish your...

Read More

What is Google Amp? Google has announced that starting on 2/24/2016 they will give preference in mobile search results to pages that are built with its new, speed-oriented tech known as 'Accelerated Mobile Pages', A.K.A AMP. Google AMP works very similar to the way that Facebook's Instant Article tech does. The way FB's Instant Article works is that content from the publisher is embedded on Facebook's server, so that when a user clicks on that article they can read it in its entirety without ever having to leave Facebook.  So, with AMP, content that is optimized correctly will be embedded onto Google's servers, so that users don't have to leave Google to read the news they want. The reason that Google has decided to create and implement this technology is for 2 simple reasons. 1) They want to discourage users from leaving Google...

Read More

As time goes on and technology advances, marketing must also evolve to keep up with an evolving audience. As companies try to create innovative and unique ways to capture customer’s attention, certain methods become popular and trend among the marketing business. Below are some of the biggest recent digital marketing trends, which may lead to some inspiration for bigger and bolder ideas in the future. Relate to Your Customers Probably the largest development is a general one- the attempt of more companies to appeal to their customers on a relatable and human level. The public is smart enough to know the ins and outs of most advertising, so speaking to them in a realistic and simple way can make marketing all the more successful. There are many ways to do this, in many different areas of your company. Have a Mobile Platform One specific...

Read More

Pre-roll ads, while a new and interesting innovation in the world of marketing, can often be seen as a nuisance. Many viewers are simply waiting until they’re able to skip the ad and get to the video they came for, which leaves companies only a few seconds to make an impression. This may seem impossible, but many pre-roll campaigns have proved otherwise. In 2015 alone there were countless new ideas and creative ways to capture a viewer’s attention, and these can all be used and improved on in your next year of marketing. Pre-Roll Is Its' Own Medium Before breaking any rules or changing conventions, it’s important that pre-roll ads should be treated as their own medium, and not like a traditional TV commercial. If all you do to advertise online is slap your television ad into a pre-roll ad, you won’t...

Read More

YouTube is one of the most visited websites of all time. It seems like we visit YouTube for some reason or another at least once throughout the day. The rise in importance of YouTube has led to a rise in importance of YouTube’s pre-roll format. This advertising format determines which brands are successful in reaching out to their customers and which brands are getting lost in noise. Advertisers have only five seconds to convince viewers to keep watching. According to recent statistics, however, 94 percent of viewers skip pre-roll ads after the five second mark. So how can something ignored by audiences still be useful to marketers? Why are pre-roll ads becoming an important marketing strategy? Creativity and relevancy are key aspects to consider when trying to connect with audiences on YouTube. A quality pre-roll ad can be a very effective marketing strategy. Get...

Read More

With more and more customers doing their shopping online nowadays, SEO has become increasingly important to the success of online businesses while making ranking well on Google extremely profitable. However, Google’s algorithm has changed considerably over time and some former SEOs and people outside of the industry are not yet caught up with these changes. Clients may dismiss your suggestions or actions surrounding SEO, but there are a few ways you can respond to persuade them. The goal is to acknowledge their tactics as legitimate but use real-world explanations to direct them to the correct path. If you have trouble convincing your old-school clients that things have changed, check out these tips. 1. Being Respectful Often, old-school clients simply do not understand the degrees to which SEO has changed. Some clients may ask about meta keywords, for example. It’s important to not make...

Read More

It can be difficult knowing when the right time is to redesign your website; significant change can require quite a bit of effort and requires deep examination. Before considering if you should redesign your website, ask yourself: Are there any problems with the site’s functionality? Do your visitors have complaints? And what are the websites of successful businesses doing that you are not? These questions are critical to discovering when and if you should rebuild your website. Here are some indicators you will want to consider when making your decision. Your brand has changed. If your business’ purpose, products, and/or services have grown over the years, that means your branding should have as well. Your website should reflect what you’re offering – whether you’ve expanded or reduced what you offer, for you never want to mislead your customers. Your website is outdated and...

Read More

With the ever-growing usage of mobile sites, designers are wrestling with the construction of websites that deliver responsive content to both desktop and mobile. Most designers suggest using separate sites for each, but even this can still lead to a dreadful online experience. Abridged content, sluggish load time, and ridiculous side scrolling, are just some of the troublesome challenges that effect the world of mobile web. To avoid these distressing traits, simply incorporate the following habits into your site. Use headlines Utilizing a primary navigation on the home screen facilitates a simpler exploration. Headlines are a great way to spark this interest and search. Brief and straightforward text It can be extremely difficult for readers to process long text on a smaller screen. This will cause a loss of patience, and after scrolling several times, the reader will go somewhere else. This is why...

Read More

SEO is No Longer A Party It is amazing to realize that prior to a couple years ago there was an entire SEO industry operating on the sole premise of gaming the Google algorithm. The methods used to trick Google were so ridiculous that in retrospect the entire time period resembles a bunch of out-of-control kids with a keg of beer, partying like its 1999, like their parents aren’t ever coming home.   SEO Can No Longer Change Reality SEO and advertising became more related than ever before. In both arenas a client asks an agency to make them appear to the world as the BEST and MOST reputable, regardless of how much this may be untrue, regardless of reality. In advertising, you spin the story and alter this reality by simply spending lots of money on a power campaign. With SEO, you hired...

Read More