SEO

It's All About Grabbing Attention Rich Snippets can greatly enhance your Google search listing, increasing your click through and site traffic. These can range from the rather new Google Authorship feature to displaying star ratings about your content or products. The expanded listing has been clearly shown to differentiate your listing over competitors, so is clearly worth pursuing.   The Small Things Win In the “noisy” environment of the search engine results page (SERP), anything that can bring your listing to the over-taxed attention of people searching, is not only worth doing, it MUST be done. The SERP is a relatively level playing field but Google has allowed the savvy marketer to cheat in some big ways and steal attention and traffic. Marketing victory has always been about the small things. This is counter to what most business owners consider to be their weakness (small...

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Social Media & Content Marketing Boosts Google Crawling Stats 900%       Within 60 days of building of sharing links to content in Twitter and Facebook, Google showed a 9-fold increase in the number of pages crawled each day. For over a year the crawl rate was very stable near the average of 30 pages per day. With a schedule of adding 2-3 pages per day of unique content to this website, the crawl rate shot up quickly to a rate that suggests that parts of the website are being crawled multiple times a day. It is no surprise that search ranking positions changed during that period as well with several competitive search terms moved up several positions on page one.  ...

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Ask The Magic 8-Ball, Is SEO Dead? This is pretty simple. We only have to look into SEO's past to predict its future. Years ago, even getting backlinks required a knowledgable web person. Before WYSIWYG editors, you had to at least know how to code the html for a HREF. If you draw a line from that time through the current situation and on into the future, what you see is a shift away from web developer tricks, special knowledge and trickery. What you see is a shift TOWARDS industry expertise, influence, brand recognition, value and in short "reality". Bait and Switch This is only a bad thing if you are NOT good at something or reputable in your industry. As an SEO you are faced with the constant task of telling tall tales online about your clients, making them out to be the...

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The Marriage of SEO and PR: Match Made In Heaven In the past PR and SEO have not always been on speaking terms. In fact, before the rise of social media and content marketing, you could argue that "old schol" PR was beginning to go the way of the Yellow Pages. The successful methods of SEO were filled with Hacker-Type approaches, which left little place for stories, reputation and high value content. Hackers Need Not Apply Google has moved SEO squarely from the tricks and secret technique realm into something that looks and feels very much like marketing and PR campaigns from before the internet. Not only have these social signals become dominant for Google ranking, but the research from SEO helps to sculpt the PR campaign, making it more relevant than ever. When it comes to backlinks, the highly prized editorial links...

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9 Stepping Stones Of Content Marketing Is It Worth The Time? Are There Measurable SEO Results?  Dr. Joe Schaefer   1- Start Publishing Content NOW Start a business blog and start giving away valuable content. Don’t hold anything back. Chances are the more brilliant you sound in the blog, the better your chances of turning readers into new clients. Don’t worry they will steal your ideas and do it themselves.   2- Post Content Everywhere Get involved in the online conversation around your industry or service topic. Not only will this increase your exposure, but you just might learn some new stuff by listening to the ongoing discussion. Start putting comments, opinions and knowledge everywhere you can.   3- Be A Bookworm Websites like Delicious, Digg and Reddit will help you organize the information you find on the internet as well as allows others to see the information you are sharing....

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Social Media Vs SEO: Which Is the Best Way to Bring Traffic?. A few years ago  there was quite a divide between the approaches of SEO and Social Media. However, they are very much inter-connected. The Google updates of the past year has helped fuse them into a single strategy. Now the social signals from that realm are required to lay the groundwork for any "future proof" SEO campaign. This is particularly true for highly competitive landscapes.  ...

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Social Media: Are You A Sinner or Saint? The use of Social Media for businesses covers a range from truly "Best Practices' to outright "Abuse". While a business shouldn't stick to the most pristine strategy out of fear of a faux paux, they should also act with some vision of the repercussions of their actions in the social universe. Social Media Angel The social media good guys deliver the absolute highest quality content, with over-the-top value for their followers. These social media saints never sell in that channel, and they always interact on an individual level with their followers. In other words, no sales messages ever, replies and thanks you's and real time spent finding content gems to share. Social Media Purgatory (Limbo) This is the vast middle ground of Social Media for business uses. There might be some automation in this strategy, but a Human is still involved in the...

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The Anatomy of Content Marketing [Infographic] Content marketing impacts SEO and website traffic in multiple ways. For any website to be competitive in search engine ranking is MUST have a significant number of pages. These pages need to contain actual unique content with keywords and mentions of (a normal amount) topics surrounding the topics you want to be ranked for. The other reasons for content marketing are of course to bring information starved visitors to your site. As a curator and creator of valuable content, you are elevated in the visitor's eyes to an authority and thought leader....

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