SEO

Required Reading For Enterprise SEOs: The Top 25 Posts Of The Year. If you are interested in staying on the leading edge of the SEO world the this list is a great start. SEO is not like carpentry or brick-laying. The techniques of last month may not only stop working as well, but may also ruin your entire SEO effort with Google next update.    ...

Read More

9 Stepping Stones Of Content Marketing Is It Worth The Time? Are There Measurable SEO Results?  Dr. Joe Schaefer   1- Start Publishing Content NOW Start a business blog and start giving away valuable content. Don’t hold anything back. Chances are the more brilliant you sound in the blog, the better your chances of turning readers into new clients. Don’t worry they will steal your ideas and do it themselves.   2- Post Content Everywhere Get involved in the online conversation around your industry or service topic. Not only will this increase your exposure, but you just might learn some new stuff by listening to the ongoing discussion. Start putting comments, opinions and knowledge everywhere you can.   3- Be A Bookworm Websites like Delicious, Digg and Reddit will help you organize the information you find on the internet as well as allows others to see the information you are sharing....

Read More

Social Media Vs SEO: Which Is the Best Way to Bring Traffic?. A few years ago  there was quite a divide between the approaches of SEO and Social Media. However, they are very much inter-connected. The Google updates of the past year has helped fuse them into a single strategy. Now the social signals from that realm are required to lay the groundwork for any "future proof" SEO campaign. This is particularly true for highly competitive landscapes.  ...

Read More

Social Media: Are You A Sinner or Saint? The use of Social Media for businesses covers a range from truly "Best Practices' to outright "Abuse". While a business shouldn't stick to the most pristine strategy out of fear of a faux paux, they should also act with some vision of the repercussions of their actions in the social universe. Social Media Angel The social media good guys deliver the absolute highest quality content, with over-the-top value for their followers. These social media saints never sell in that channel, and they always interact on an individual level with their followers. In other words, no sales messages ever, replies and thanks you's and real time spent finding content gems to share. Social Media Purgatory (Limbo) This is the vast middle ground of Social Media for business uses. There might be some automation in this strategy, but a Human is still involved in the...

Read More

The Anatomy of Content Marketing [Infographic] Content marketing impacts SEO and website traffic in multiple ways. For any website to be competitive in search engine ranking is MUST have a significant number of pages. These pages need to contain actual unique content with keywords and mentions of (a normal amount) topics surrounding the topics you want to be ranked for. The other reasons for content marketing are of course to bring information starved visitors to your site. As a curator and creator of valuable content, you are elevated in the visitor's eyes to an authority and thought leader....

Read More

20 Stats Every Global Social Media Marketer Should Know. Social media Platforms vary greatly between geneders, age groups, geographic location, industry and social strata. It is important to match the platform to the audience in order to reach the correct group with the most efficiency and cost effectiveness. Making the correct choices could be as simple as consulting the exisitng data about audience and platforms for industries and countries. 20 Stats Every Global Social Media Marketer Should Know....

Read More

Social Media: 2013 and Beyond Social Media Marketing: The Future of Social Media in 2013: Six Points to Consider. Build Your Tribe Fans of the Daniel Quinn, author of Ishmael, are already familiar with the concept of "tribal" organization. Quinn claims that "tribal" mindset is closer to our nature and more functional in terms of efficiency of information transfer. Malcolm Gladwell covered an element of this as well in "The Tipping Point" when he talked about the limitations of tribe size and how many people humans can form close bonds with. These authors and the online trends point to a social media world where people will become more selective when it comes to their information sources and form closer affinity groups and "tribes" on social media platforms. Each voice in the online conversation will be a "Brand" and become less anonymous over time. This social media connection will be ubiquitous and...

Read More

Social Media Marketing: 4 tips for developing a winning social media strategy | MarketingSherpa. Social Media management can be a completely overwhelming task. In fact, without a clear strategy, without clearly defined methods and goals, social media management and content marketing is literally a limitless task. It can be a real time vortex. To quote the Taoist philosopher, Chuang Tzu, toi pursue the limitless with the limited (your time)  is foolish. Social Media Marketing: 4 tips for developing a winning social media strategy | MarketingSherpa....

Read More

Blog Commenting 101 (do's and don't's) Join The Cool Crowd Slowly Commenting in blogs requires thought, time and effort. Remember that you are attempting to enter an ongoing conversation and like being at a party you wouldn't just  say "cool", or "well said" as your only input to the conversation. Actually, you could say that, but I guarantee that you will never get to be the speaker in the conversation, because you have proven you have nothing to offer. I spend as much time thinking through a blog comment as I do writing an abstract on a article or even a commentary. In fact, you have less time in a blog comment to grab attention and prove your worth. While it's true that you have less "air time" in a blog comment, you actually have more freedom around the topic. You can speak your mind a...

Read More