SEO

20 Stats Every Global Social Media Marketer Should Know. Social media Platforms vary greatly between geneders, age groups, geographic location, industry and social strata. It is important to match the platform to the audience in order to reach the correct group with the most efficiency and cost effectiveness. Making the correct choices could be as simple as consulting the exisitng data about audience and platforms for industries and countries. 20 Stats Every Global Social Media Marketer Should Know....

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Social Media: 2013 and Beyond Social Media Marketing: The Future of Social Media in 2013: Six Points to Consider. Build Your Tribe Fans of the Daniel Quinn, author of Ishmael, are already familiar with the concept of "tribal" organization. Quinn claims that "tribal" mindset is closer to our nature and more functional in terms of efficiency of information transfer. Malcolm Gladwell covered an element of this as well in "The Tipping Point" when he talked about the limitations of tribe size and how many people humans can form close bonds with. These authors and the online trends point to a social media world where people will become more selective when it comes to their information sources and form closer affinity groups and "tribes" on social media platforms. Each voice in the online conversation will be a "Brand" and become less anonymous over time. This social media connection will be ubiquitous and...

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Social Media Marketing: 4 tips for developing a winning social media strategy | MarketingSherpa. Social Media management can be a completely overwhelming task. In fact, without a clear strategy, without clearly defined methods and goals, social media management and content marketing is literally a limitless task. It can be a real time vortex. To quote the Taoist philosopher, Chuang Tzu, toi pursue the limitless with the limited (your time)  is foolish. Social Media Marketing: 4 tips for developing a winning social media strategy | MarketingSherpa....

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Blog Commenting 101 (do's and don't's) Join The Cool Crowd Slowly Commenting in blogs requires thought, time and effort. Remember that you are attempting to enter an ongoing conversation and like being at a party you wouldn't just  say "cool", or "well said" as your only input to the conversation. Actually, you could say that, but I guarantee that you will never get to be the speaker in the conversation, because you have proven you have nothing to offer. I spend as much time thinking through a blog comment as I do writing an abstract on a article or even a commentary. In fact, you have less time in a blog comment to grab attention and prove your worth. While it's true that you have less "air time" in a blog comment, you actually have more freedom around the topic. You can speak your mind a...

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