Social Media

There is hardly a business online that is not trying to develop or start a social media campaign.  If a business owner doesn’t have a Social Media presence then they are certainly suffering from Social Media Envy.  Their response to this panic is to start a Twitter or Facebook account and start posting about every sale, office party and new product release. This leads to the next phase of confusion which is “why isn’t this doing anything for our sales?” Bad Social Media Manners Keeps You From: Actually Being Listened To By Anybody Building An Audience Generating Website Traffic Increasing Sales Increasing Brand Recognition  Every Party Has One...

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Double Your Google Crawl Rate Almost Immediately [case study] All evidence shows that your Social Media reach can directly impact your Google crawl rate and SERP position.   The content marketing business is growing bigger everyday. There are lots of agencies out there that will write blogs for people and update their Twitter account, attempting to grow their business and expand their audience. We closely monitored our results for a number of clients to try to find correlations between various actions we took and Google's responses. Read on to see what we found out! Controlled For - Content Publishing Rate Typically, we published content at the rate of around one post per day.  The content was a mixture between feature unique content and summary articles commenting on existing content with links to the content at the bottom of the article. We correlated natural variation in publishing...

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Getting More Retweets It is certainly one of the main goals in the Twitter universe; getting retweets. There are several key methods for getting the most retweets possible. Most are just following some rules that allow for better communication. However, some are like this one. Make sure to put a meaningful comment in front of your own retweets. This targets your entire audience and the original author's entire audience by not have the RT first. The meaningful comment part is again just about communication. This makes your audience like you more and retweet you more. Here are 6 others suggestions.   1-Leave Some Space Make sure to leave room for the RT and comments. The optimum size for the original tweet is 71-100 characters.   2-Comment When You Retweet If you place a comment before the RT then the RT will be seen by more followers.   3-When to...

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How to Engage Successfully on Twitter | Jeffbullas's Blog. Twitter is the most powerful engagement platform for Social Media Marketing. It has an open platform for using powerful third party apps and it is friendly to increasing your audience in many ways. You just need a plan of attack. You need to the desire to connect. You need to take a look at jeff Bullas's blog.  ...

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Don't Break These Blog Rules Writing For Search Engines, Not People Some of the biggest mistakes to make when writing blog content fall under the desire to write for the Google search robot and not for actual people who might read the content. This can develop into a large array of bad decisions and practices. For example you might write your blog based upon keyword research and then proceed to stuff your articles with keyword and long tail search terms. This was once an acceptable practice until the Panda update from Google. Over-optimization is now punishable by being banished to Search Engine Obscurity. Don't Publish Spam in Your Own Site In the effort to increase the number of pages in your site, you might be tempted to publish a large number of very short articles. First, Google is not impressed by these trivial efforts and will not likely...

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A Beginners Social Media Marketing Plan - VR Marketing Blog. Getting started with a Social media marketing plan can be overwhelming. There seems to be so many starting points. In fact, there are too many Social Media platforms to make the choices simple in any way. Where do you start, what do you tweet, how often, where do followers come from, etc? These are just some of the questions. A business owner can devote way too may hours chasing this rabbit down the hole. There is a very clear point where you pass the point of diminishing returns. You can convince yourself that even more hours will help your business more, but the truth is that there may not be increased ROI past a certain amount of effort. Here is a good list to get you started on the Social Media...

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 Social Media Marketing Myths Most small business owners are aware of Social Media and feel immense guilt that they are not doing something about it. As with any new technology, there are many questions and concerns for a small business owner. But business owners worry if there will be a ROI on all that "twittering" about. There are many new attribution tools available out there and most are free.  3 Myths   The ultimate online "Tupperware party" Business owners think that somehow people will spend time and mental resources, following their tweets and facebook postings. However, most of these posts are thinly veiled attempts to sell something or just outright self-promotion. It is similar to the party at a friends house that you later find out is a "party" where the home-owners are trying to sell all their friends over-priced cooking gear. I usually ask my clients...

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9 Fun Facebook Page Examples to Spark Your Creativity | Social Media Examiner. Whether you are using Social Media to drive product interest or as a means to get the word about your content marketing, your image, brand and story are critical to gathering attention. The design and look of your online "touch points" with the Social Media crowd, shouldn't be left to chance. Take a look at some creative Facebook pages for inspiration. 9 Fun Facebook Page Examples to Spark Your Creativity | Social Media Examiner. ...

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