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With the internet evolving and changing our everyday lives, it's opened an interesting window for consumers to observe companies. A view that essentially allows people to judge or size up what a company really is.  No longer are businesses things existing abstractly on billboards and mailers. Consumers can surf the internet and explore a vast sea of options and potentials, while actually visiting the company's homepage, getting a glimpse or understanding of who the company is. A number of variables work together to form a positive website. What we'll talk about here is company transparency. Consumers have access to more information this present day in age than ever before. This means companies need be more willing to create or express parts of their identity that otherwise go unchecked. Consider the follow methods of making your company's homepage more transparent, thus...

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  All businesses need better exposure. Creating and maintaining a social media profile is essential in today’s market. Your social media profile is simply an extension of your brand and a necessary component of your overall marketing, and customer service strategies. Additionally, a comprehensive and timely social media profile improves your search engine optimization (SEO), thereby allowing more people to discover your services and products. Each social media profile is a landing page for your brand. Be consistent across your profiles to ensure brand recognition. Social media links and interaction are an important part of a website’s search rankings. With this in mind, you want to use a variety of social media signals to generate traffic and raise awareness of your site. As always, quality of content, expertise of authorship, and a pleasing user experience combine to improve your visibility. However, your...

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Quality is the number one driving force behind good sales. While it is possible to sell an inferior product over a short period of time, real sales growth requires a solid product with a foundation built around quality. Quality covers both the end-product and the way that product is created and delivered. Here are five tips to keep quality at the forefront of your efforts. 1. Focus On Metrics Keep track on quality issues in your company. Make a distinction between those quality issues or mistakes that were identified before they reached the customer and those issues that escaped your operational procedures. The escaped quality issues expose your business’ weaknesses to the client. Make the elimination of these issues a top priority. 2. Process Is Key We know that our employees are key, but if the process is broken, then no one succeeds. Focus...

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  As a company in the ever-growing modern age, how do you gather and produce useful content for your homepage? Brand Journalism is considered to be the way, though there are a multitude of ways to deploy Brand Journalism. Portraying your company in a humanistic, cohesive fashion connects users with your mission and your product. In the day where social media reigns cultural supreme, Brand Journalism is here to speak with everyone. You need to create digital highways that reach the public. How do you get a group of customers to interact and engage with your company? Here are a few quick tips on how to implement Brand Journalism into your homepage. Blogs Invite guest bloggers to write about your company or industry. Content that is relative to your product is vital to transmitting viable knowledge to your customer base. What would be...

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As social media explodes, and marketers look to capitalize on its popularity, it is easy to forget about good old email’s ability to reach customers. Email remains the primary form of digital communication. With the rise of smart phones and tablets, email is more portable than ever. As marketers look to develop new strategies for 2014, it is essential that email be part of the plan.    Optimize For Mobile Build your email format and delivery with mobile devices in mind. Ensure that your early emails to customers work well on all mobile devices; this care builds trust with your users. Make certain that any forms that link off your emails are easily completed from mobile devices. If you fail to optimize, then you lose potential clients.   Data-Driven Communication Strive to collect more than email addresses so that your communications can be targeted to gender...

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SEO and SEM (Search Engine Optimization and Search Engine Marketing) are complicated. Compartmentalizing each varying factor and attacking is a good way to start. When we consider social media's role in SEO and SEM, it's important to understand complications arise within the setup. What do you need to consider when setting up a Facebook account for your company? You cannot simply start a Facebook for John's Toilets and watch your web site's SEO rise. Here are a few tips for the varying social networks: Facebook: Google's algorithms will pick up on activity on your Facebook page. A good bio will help, as that information is cataloged. Posting on your website is not enough. Technically, that does very little. It's how people respond (the frequency of likes, comments, etc.) An active Facebook page leads to positive SEO results. How can you make...

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Integrated Marketing is weaving together multiple marketing disciplines and channels with a common thread of developmental strategies. This is getting your company's voice out there, it provides consistency across all channels, maximizing the impact of the advertising campaign. A study done by Adobe and Econsultancy reported that twelve percent of businesses take an integrated approach to all of their marketing activities. The study examines data, analytics, technology and skills in the context of integrated marketing. Results were positive and negative, looking at it from the perspective that Integrated Marketing is important. It is encouraging that a fifth of businesses stated their company is integrated across most channels, though five percent say none of their marketing activities are integrated. Eighty two percent of businesses have an email service provider and seventy eight percent utilize web/mobile analytics software. The importance of email and...

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As time goes on, Google is making SEO more and more complex. Google wants to take frivolous, irrelevant, and spammy websites out of the prominent picture. The way things are trending, it will be necessary to spend money in order to become a relevant website. No longer can you just go to Google Adwards to ensure that all relevant search terms are throughout your website. Google wants real, engaging content. While many variables to SEO are ever-changing and uncertain, social engagement is vital to a web page's success, and the amount of “Likes” and “re-tweets” is key. This is one statistic you can control and observe. So, what are some ways to ensure your company's social media is providing the proper content?   1) You want quality content that's not just a sales pitch. You don't want to inform your customer's about...

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Your online marketing plan needs to be specific and evolving. While this is true throughout the year, there is no better time to revisit your plan than at the start of the New Year. Here are some approaches to improving your marketing plan in 2014.   Emphasize Customer Reviews 2013 saw the rise of services such as Yelp in creating a buzz about a business and driving customers to new ventures. Create a strategy for nurturing positive reviews. Encourage customers to share their positive experiences; create cheat sheets that outline to customers where to post their comments. Offer discounts for participating customers. On the flip side, if you read negative reviews, be sure to address the situation and respond to the situation in a professional manner. Create More Timely Content Content marketing is the new king of the block. Create content that users enjoy and...

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The rise of social networking is influencing how search engines now return results to you. Many of the major players in the development of social networking tools are implementing “social search” in their strategies to deliver content. With social search, content that has some social connect to you is prioritized in your search results. Facebook, Google+, and Bing are all experimenting with this evolving concept, so what does this mean for your own content development and delivery?  While the landscape of social search is still in its infancy, it is important to realize that social media is emerging as a major influence on more traditional marketing efforts such as search engine optimization (SEO). Social media and SEO must be integrated; for example, determine if your top-shared content overlaps with your top-performing search results. If so, you have some strength with that...

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