Uncategorized

Increasing traffic on your website is necessary for your business or brand to grow. Without visitors you have a product sitting in an empty warehouse. Search Engine Optimization, or SEO, is a technique that can boost the traffic that flows through your website. Finding the right key words to use will allow people to view your website more readily. For example, say you run a Sausage and Hay website. It's ridiculous but imagine it. You want your website to be the number one Sausage and Hay website so that when people Google “Sausage and Hay” your site pops up. What words would draw in the most number of visitors? Imagine your words are a large net you have to cast into the ocean. The fish drawn to those words will come to your site. They are important. Be sure to know...

Read More

Email is key to most any marketing these days. Fifty years ago advertisers could have only dreamed of such a personal way to contact their consumers. The only problem with email is that more and more people are using it as a marketing tool. As a result, emails have a high chance of never being read or even being seen. Certain things to consider can help you get your email through any spam folder and successfully reachin the inbox of the consumer. The subject line is important. Something that will catch the reader's eye but is not too over zealous is ideal. You do not want to fall into the category of other cheesy spam mail. It needs to be concise and considerate of the recipient. Great content can help ensure the validity of your email. It should sound like a person...

Read More

Technology, like anything else, is changing at a constant rate. Though, unlike the evolution happening in the DNA world, technology tends to change rapidly and unpredictably. Rules and policies are still being figured out. This flux in technology couldn't be more apparent than it is in the evolution of Search Engine Optimization. It was until recently when keyword data was considered to be the number one factor in SEO. Now Google has stated that keyword data will not be provided, to better ensure privacy of users. Up until the present, SEO optimization was achieved through keyword data, though now it is fairly certain that Google will be monetizing its data, causing companies to rethink their strategies and attack SEO from different angles. Different people take on different methods for handling the ever changing SEO guidelines. Some believe SEO is dead and...

Read More

I often hear resistance to the concept of Pay Per Click advertising. The arguments against it usually come in one of these three forms: 1 - I shouldn’t have to pay for someone to visit my site. 2 - I just want to get free organic traffic from Google. 3 - I tried Google AdWords before and it was a rip-off.   "I shouldn’t have to pay for a visit." This particular myth only appeared in the age of the internet. No serious business owner looking to make a profit and stay open for more than a few months would have ever dreamed of planning to NOT spend money to drive interest to their business. In fact, they would have thought they had died and went to heaven to be able to pay for traffic that ONLY targets people that are interested in their specific product...

Read More

There is little debate that mobile computing is here to stay. With more and more consumers turning to mobile devices to do business, it is imperative that web sites and your customer’s retail experience be developed to support mobile devices. With that in mind, there are some basic rules of thumb that you should consider as you design and implement your company’s mobile strategy to improve sales and conversions from mobile devices.   Your web site needs to be optimized for use on a mobile device. If you have difficulty navigating your website from a mobile device, it is unlikely that a customer is going to make a purchase. Of primary importance to your mobile site is the ability to easily and effectively search for products and services. The search function needs to be easily identified and consistently available on all pages.   Mobile...

Read More

So you’ve heard all about search engine optimization (SEO) and you want to beef up your website’s ranking in the search engine results. If you don’t have the time or technical expertise to redesign your website, you might consider hiring a consultant to help. However, if you go this route, how do you know what you are buying? Working with any consultant requires you to do your due diligence. Be sure to review a consultant’s past experience. If they are reputable, they will have no problem providing references and examples of the type of results they can provide. As you review their work, and listen to their approach, be inquisitive. Ask them how they will improve your search engine ranking.   Do your research so you know what to talk about. Make sure your potential consultant adheres to Google’s best practices. A failure...

Read More

Tumblr is one of the world’s largest and most prominent blogging and social platforms, housing over 132 million blogs and sitting among the top 15 websites in the US. As it’s website explains, “Tumblr lets you effortlessly share anything. Post text, photos, quotes, links, music and videos from your browser phone, desktop, email or wherever you happen to be. You can customize everything, from colors to your theme’s HTML. This is good news for any business who wants to stand out among the pack. According to Quantcast, Tumblr is still on the rise, reporting over 5.5 billion page views just in May 2013. As a marketing tool for business it can greatly extend the reach a brand is looking for and to raise brand awareness using a platform familiar to their primary customer base. Tumblr’s customization options allow users to grab users attention...

Read More

It may be somewhat of a myth that customers only want to pay as little as possible. In fact, a customer is willing to spend more money if certain variables come into play. For example, a highly functional product that costs more may sell much better than a poorly functional product at a cheap rate. You get what you pay for, right? There are several different reasons why customers are willing to pay the extra buck. If your product is easy to purchase you'll be more likely to sell it. Customers don't want to deal with the hassle of walking through a desert to get a cup of water, they'll be glad to spend the extra dollar for a little convenience. The same goes for time. If your product arrives faster than your competitor's, you have a great advantage. Customers want...

Read More

Blogging has been around for almost ten years now, and businesses big and small have been increasingly creating new content. According to the University of Massachusetts Dartmouth Center for Marketing Research, Fortune 500 Corporations with Public Facing Corporate blogs have more than doubled in the last five years. In addition to just having blogs, they are also posting more frequently and some are gaining big traction. The blog can be a powerful asset to a company socially, especially in a hub-and-spoke model, where the blog is the centerpiece to all of their messaging through social media channels. By putting new and unique information on their blogs and distributing it through sites like Facebook and Twitter, they are both generating more brand recognition and increasing the SEO for their site. In order to create more engaging content, there are a few things a...

Read More

While some people may consider writing a press release as another frivolous task, they couldn't be more wrong. Press release articles, while not all that challenging to write, have certain rules that should be followed in order for success. The right facts and the right organization can make all the difference in quality, and a number of simple considerations can prevent a press release from lacking the depth it needs. Often times people will leave their press releases too short. Content is vital in a press release, as the author is the sole provider of information here. You do not want to leave your readers searching the Internet for more information on your topic because there just wasn't enough. Poor punctuation is another concern. An article with poor grammar loses credibility and the reader's attention. You want the reader's to be...

Read More