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Consumers and marketers alike are appreciating Vine in greater numbers. Vine is a mobile video application that is owned by Twitter. It allows users to create six second videos and share them on social media. According to Google Play, Vine recently surpassed Instagram as the top social application, and that Vine shares on Twitter now appear in higher amounts and greater frequencies than shares from Instagram. Additionally, Vine uploads engagement rate is hot on the tail of YouTube according to SocialBakers, a social media analytics company. SocialBakers commented that the growth was “amazing” considering the newness of the Vine application. Given the fast growth of the application, Facebook is apparently eager to explore something similar. In other research from last month, Unruly Media shared some findings based on data from more than 10 million Vines released over a one month period. They...

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The amount of money people continue to spend on ads targeted at mobile phones and tablets continues to rise. In fact, the amount of money has doubled every year for several quarters. Recent reports have shown that there has been a 106% increase in money spent on ads for smartphones in the past year – and an increase of even more for tablets at 116%. This indicates that ads targeted at mobile devices are beginning to be favored for paid searches. The amount of ad impressions and click through rates also grew quite a bit. Impressions were up 104% for tablets, and smartphones were up 82%. Click through rates for both were also impressive, up 91% for tablets and 135% for smartphones. There was additional good news for advertisers, as rates on cost per click went down 13% on smartphones. However,...

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A big problem that many small businesses face these days is a lack of clarity in conveying what types of services that their company can provide. What exactly does your company do? How do they solve problems for others or fulfill a need? Why is your business better at what it does than the competition? If this type of information isn’t conveyed in a useful way to your potential clientele, they simply won’t support your business. Your clients need to have a clear understanding of what your company does, how it does it, and why it’s better at doing it than other businesses. So, how should your company get their message across? It’s simple – you should strongly consider an explainer video. What Exactly Is An Explainer Video? An explainer video is a short video that effectively communicates to potential clients what...

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Most people tend to repeat the same behaviors over time – humans are creatures of habit, and this translates to what we spend money on. In fact, most families in America buy the same 150 products, time and time again, year round. People are brand conscious, they find something they like and stick with it. This may seem like bad news if you’re trying to introduce new products or services to the public, but don’t get discouraged too quickly. Below are some tips on helping your prospective customers overcome their initial hesitation about trying something new. 1. Play up the perks. Why is your product superior to the competition? This is what you should get across from the get-go. What makes your product more effective, convenient, prestigous? Why is it a better value? 2. Fit into your customer’s existing groove. If people perceive...

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Idiosyncratic Approaches To Business Meetings   It is almost common knowledge that the world’s top business leaders are not cookie-cutter replicas of each other. Unique, often eccentric, these leaders rise to the top because, not in spite of, their ways of doing business. Here is a quick overview of some of these leader’s idiosyncratic approaches to holding and running meetings.   Streamline Much like Apple’s core design philosophy, Steve Jobs ran meetings in an efficient, streamlined manner. If a participant added no value to the meeting, Jobs kicked them out.   Chairs Some researchers suggest holding meetings with no chairs. The lack of sitting speeds up the meetings and keeps wasted time to a minimum. Alternatively, Jeff Bezos of Amazon, brings an extra chair to each meeting. The chair, which remains empty, serves as a reminder that the customer is present everywhere. Death To PowerPoint Richard Branson, founder of Virgin...

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Young People Inspire Start-Ups Network for Teaching Entrepreneurship (NFTE) is a New York-based global organization that helps young people from low-income backgrounds learn about starting and running a small business. Kids spend part of their summer vacation partnered with start-up company and gaining valuable hands-on experience in the world of business. However, the benefits of the program are not restricted to just mentoring young people. In fact, business participants in the program often point out the value of the fresh perspectives that the young people bring to the businesses that they work with. Steve Mariotti, the founder of NFTE, sums this perspective up, saying “"One thing that young people have is a fresh eye. Young people look at things with no bias and a different kind of energy than older people do."   The young participants come to their work without some of the...

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It is a good bet that most companies can tell their own story and boast of their passionate commitment to their goods and services. However, many of these high-passion businesses have marketing campaigns that fail. Why are they unsuccessful, even if the product is good and the passion for the company is high? The lack of success correlates with the simple fact that your potential customers do not care about your story and passion; instead, they want solutions to their problems. Successful marketing campaigns focus on two simple sentences: 1. “Our clients hire us to provide [insert benefits here.]” 2. "They hire us, rather than somebody else, because [insert unique feature of product/service that fits a customer’s need.]"   At the Heart of It These sentences shift the focus of from you as a story/product to you as the catalyst that helps the customer reach their...

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Today’s most powerful business leaders aren’t where they are because they rode the line. People like Bill Gates, Richard Branson and Warren Buffett got their riches by doing things differently. They were creative in their approach to seek out new business, motivate employees and lead their respective organizations. With the right strategy, decision-making skills and motivational leadership, any business owners can create successful ventures for themselves, too. Be a Rock One trait all exceptionally creative business leaders have is a clear sense of integrity. They are honest, fair and confident in their decisions. Warren Buffet once said, “It takes 20 years to build a reputation, and only five minutes to ruin it. If you think about that, you will do things differently.” Running your business with honesty, openness and discipline will create the strong base you need to build an empire. Of...

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