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If you are marketing through social media, online advertising, or SEO optimization, you are making an attempt to establish your brand, your product, or your service. Your web marketing efforts should clearly reflect your own personality and should make your company stand out from the crowd. When you interact with famous companies, their specific brand and their personal distinctions result in consistent loyalty. Political campaigners attract voters largely through their personalities. Putting your personality into your company and web marketing efforts will yield similar loyalty. Most customers do not want to be “sold to” and do not want to simply interact with a company. Instead, they want to interact with and be cared for by other humans. That is why your web marketing strategy should include an effort to “humanize” your company. Include an “about us” section on your website and...

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Because the internet has become such an ingrained and important part of our society, many business owners have decided to move their work online. Websites are a big part of marketing, and a properly maintained and designed website can make a huge impact on your sales. In order to understand what makes a website work well for your business, you must first understand external links. Because search engines have become so intelligent and specific about how they rank websites, it’s crucial that the design of your site reflects that same level of experience. Unless your content is rich and your external links are thoroughly planned, your website won’t catch the attention it needs. Another way that you can raise the popularity of your website is by creating connections. Linking your website to other quality websites that have similar services gives your website...

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In such a fast-moving, constantly changing marketing world, you can easily get left behind if you don’t keep up with trends. New technology and ways to use it are being developed all the time. As a result of this, your potential consumers’ expectations are changing. They look for businesses that keep up with current trends, that can appeal to modern day marketing. There are a lot of new methods to use on your digital campaigns; it’s just a matter of trying them out and seeing what works for you. For instance, if your company does not already invest time in creating media and visual content, start doing so now. Videos that are relevant to your business, like explainer videos, or graphics that can be easily shared have major impact on your visibility. Not to mention, these things are usually cheap and...

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A few new trends have been shifting online advertisement as of late, and are predicted to have a high impact on the future of paid search. Regardless of the specific search engine, these changes will definitely be the start of newer and bigger trends. One noticeable difference in the way that ads are viewed is the use of mobile browsing. On top of the growth of sites like Google Shopping, which are filled with advertisements and third-party sites, the overall presence of ads on all search engines has increased. PLAs account for 38 percent of retailers and often show up first when a user searches for anything in a search engine. It is easier now than ever for search engines to pinpoint exactly which results will interest and draw in visitors. This allows for more relevant and numerous PLAs for visitors...

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You may see several articles, seminars, marketing books and etc that try to tell you that all your business needs is to have quality content. Have good online content, and you don’t have to worry about anything else. And while it’s true that having good content helps, the truth is: good content will do nothing for you unless you promote it.   Once you create something- say it’s a video, or an article- there’s no guarantee that people will see it. It may be an incredible piece of content, but that won’t matter unless it’s easily accessible and has hundreds of views from your target audience. Google, Youtube, and etc. are extremely crowded websites. A video or article you’ve published can get lost within seconds, buried under hundreds of new ones every minute. In order for your content to work for you,...

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SEO and online marketing in general is a lot more important to small, local businesses than they usually realize. Citations- any online mentions of your business- have a major impact on your local rankings, as well as your visibility across the web. There are a lot of ways to get your name out there, and a lot of strategies to follow- you just have to figure out what to focus on.   Of course, Google search results are crucial to your marketing. But before you start working on your rankings, adwords, and etc- be sure that all of your information is consistent on Yahoo, Bing, Mapquest, and any other search engines. Once that’s worked out, you can start to work on your local citations on Google. As mentioned before, citations are any mention of your business, whether that includes a link or...

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If you’re not already creating online video content for marketing, you could be missing out on a huge part of the industry. Video is an enormously growing medium of content, and there are hundreds of ways to get your message out there. Here are just a few strategies for doing so.   First, focus on getting people to click on your video. A lot of factors go into this- your thumbnail should be attention-grabbing. Your title should be informative and interesting. Your tags and keywords need to cover everything that a viewer could search to get to your video. If you don’t concern yourself with these things, you may never get more than a few views on one video.   After creating and publishing an attention-grabbing video, turn to social media to spread the message. Almost everyone is on Facebook, for instance- publish your...

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A lot of businesses, especially smaller-scale companies, focus most of their advertising on local SEO-trying to target people in their area and appealing to those looking for specific, nearby results. In general, you want your business to be the first come up when local customers go online. But according to Google’s list of factors that affect local rankings, focusing all of your energy on local SEO may not be the best strategy. New information reveals that the key to local success is actually found in traditional SEO methods.   Found in the “prominence” section of this document published by Google, it’s made clear that your business’ local search ranking is affected by your website’s presence across the web. Traditional SEO practices, having links and articles across the internet that directs users to your company, actually has more of an impact than...

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Over the past year, there has been noticeable uncertainty surrounding the PPC marketing industry. Despite the release of several new advertising features, cost-per-click on search advertising is worryingly high and desktop searches are heading steadily downwards. During this time we’ve seen a large shift from desktop to mobile, and it is negatively affecting digital advertising.  Because of the new focus on mobile rather than desktop, the PPC marketing industry should be prepared to make a few changes in order to win back their audience. Optimizing Ads for Mobile In light of the fact that mobile searches have overtaken desktop searches in at least 10 countries, it is crucial to start optimizing advertisements for mobile visitors. One way to do this is by utilizing the Google AdWords “click to call” button. By using this method of advertisement, the audience is able to connect...

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Many businesses have trouble figuring out how best to use PPC (pay-per-click) in their online marketing. There are several different tips and tricks with varying results, and advertisers also have to figure out when to use PPC and when to turn to SEO for their ad campaigns. Here are some simple ways to make your pay-per-click advertising work for you. PPC Vs SEO Firstly, while you may also incorporate Search Engine Optimization into your marketing, PPC may be a better fit for your company, depending on what it sells. If your business pertains to customers who are looking for a particular product or service, but just don’t know where to get it- then pay-per-click may be the most effective. This will help if you sell specialty items, for instance, that can direct clients to you with specific searches. And if you are...

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