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  Online social networking tools are exploding in popularity. Twitter, the service that enables its users to send and read text-based messages of up to 140 characters, has over 500 million users and generates hundreds of millions of messages, known as “tweets”, each day. Businesses want to use Twitter to reach this large audience. Twitter can be used to promote your brand, generate leads, and engage with your clients in real time.  What are some approaches to using Twitter in your business setting?   Lead Generation Write a compelling Tweet that includes a link to white paper, e-book, or video you can offer. Visitors should be directed to a landing page that enables them to opt-in with an email address. You can follow up with your own emails introducing them to additional products, resources, and services.   Promotion Write Tweets that promote webinars, training, classes, and other...

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Your job entails selling, but what is the best strategy to employ when a formerly hot prospect has cooled off? Perhaps you never heard back from a key player, or there was a departmental reorganization and communication lines were interrupted, or, worse, you somehow failed to follow up.   Where to Begin It is a mistake to assume that once the prospect has cooled that you can restart the negotiations at the same place they were left. A better approach is to start anew, using the prior situation as a foundation for creating new opportunities.   How to Handle the Email A good approach is to email your prospect. However, do not make your email re-introduction a sales pitch. Instead focus on the relationship between you and them, stressing new services, products, or discounts that you have added since you last spoke. Keep the tone simple...

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The goal of a landing page is to persuade a website visitor to take an action. If this simple definition is true then every page on the internet is a landing page. We are trying to persuade visitors to: Read content Look at data or graphics Click a button to go to another page Stay longer in the site Pick up the phone Request a whitepaper Watch video Listen to an audio file The list goes on Persuasion or conversion is the goal of every landing page, which makes every page and actual landing page. As such,  there are some simple rules to follow when optimizing a landing page. In seconds, a viewer should be able to determine four things. What they are supposed to do on that page What they can expect to get in return How fast it will happen The credibility of the offer. In order to perceive these 4 things in seconds, you...

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Put the Network into a Networking Event! Tips for successful connections with would be mentors, clients or contributors.   The real networking that is done at a networking event really occurs AFTER the event is over, when you follow up with those you met. Following up is a rarity of itself, but you can make the follow up more meaningful with these few simple tips and make use of that  collection of business cards you obtained at the event. 1. Set a good tone. Keep it light, but professional. 2. Remark on something memorable. If they did something interesting or memorable at the event, a marketing gimmick for instance, remark on it. If it was clever, it deserves the attention. 3. Help them remember you. Mention something the two of you discussed, or something specific they said, to show that you remember the meeting and would...

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Flashy websites, great products, skilled technicians are all great assets to a company, but without a few key qualities, the competition could still squelch your highly qualified company. These fundamental qualities have always been the cornerstones of successful businesses and are not difficult to foster but without them…, almost certain death! You must be a pleasure to work with, friendly and approachable. Your work must be of the highest quality. You must turn your work in on time – meet your deadlines or come in ahead of them! Simple, yes? While two out of three of these will probably keep you afloat, at least for a while (for instance, if you do great work and are a joy to work with, clients might forgive a missed deadline), you are in danger of being eradicated by any competitor who has nailed all...

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Hiring new employees can be stressful and tedious for many but here are a few tips to put both you and the interviewee at ease and help you choose the best man or woman for the job. Make a List Print out a list of  questions to have in front of you. These should cover general areas such as related job experience, their skill set, education, and other unrelated jobs. You don’t have to read it like a robot, but this allows you to have a ready reference and to ensure that you ask all the applicants the same questions. First Impressions When you meet the potential employee for the first time, watch for the signs of a good hire; good communication skills, a neat and clean appearance, and a friendly and enthusiastic manner. Put them at ease with a bit of small talk. A...

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Has the Internet Brought On the Death of a Salesman?   Internet vs The Salesman In the past, buyers relied on vendors or salesmen to supply them with product information so that the buyer could then make an informed decision whether or not to purchase. Salespeople needed some flyers and a nice presentation, though they didn’t necessarily need to understand their product to sell it. They need some psychological knowledge of how to build customer rapport, but not much else.  With the web, however, a potential customer can thoroughly research all product information, pricing, and customer reviews in the comfort of their own home and at any time of the day or night. They can compare products, warranties and prices online – even customer service reviews, resulting in an informed decision. This has driven prices downward as well,  because most customers will purchase...

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Don’t fall in love with your product, fall in love with your client. Your company has a certain customer service DNA and it is based on the hierarchy of what’s most important to you, the emotional stake in your product or your client. If you love your product first and foremost, you might become contentious, argumentative and confrontational with a client while defending your product. What the client will hear is “I don’t care about your problems, my product is more important”. Instead the client wants to hear “all I care about is fixing your problems, nothing else matters”. Customer service challenges are the biggest opportunities we have as a company to show what we’re truly made of. We can shine in those moments and give our clients something to write home about. When they hear that we are willing to sacrifice...

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A Great Leader Knows How to Inspire Those Led   It’s well known, and backed up by research, that happy employees equal productive employees. There are many ways this can be achieved and they often differ from company to company, but if YOU don’t believe it’s something worth your time and attention, it will never become the priority that it should. And even though methods differ between companies, research has shown that there are at least 3 common rules that bring about employee fulfillment and inspiration.  1.    Thankless Jobs Need to be Appreciated Too Every level within your company is important to production/service or the job wouldn’t exist. Even if some of the jobs in the company aren’t as “sexy” as others, or don’t seem to be involved in closing deals, they are still very important. You must acknowledge that importance in every level...

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While researching online browsing/searching behaviors for a car insurance company, the research company, Bunnyfoot, discovered that 81% of their test subjects click on Pay-Per-Click ads and 41% didn’t realize that they were paid advertisements. In fact, these people thought the top results were in that position because they were the most authoritative. PPC Pays Google’s Bills This of course is not by accident. The shading surrounding the top three PPC spots is not even visible on many laptops due to the angle of the screen. Also of note, local map listings, video results and other additions to the search engine results page (SERP) have pushed organic results further down the page while the PPC listings have not moved. At the same time expanded listings, “places” location information and other features have made the PPC listings even more attractive and more like organic...

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