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Landing Page Conversion Short Course - 6 Elements Successful communication for persuasion has always been about reducing and simplifying the message. Most business owners will include 2 or 3 times the information on a web page or advertisement that should be there. It is the same way that our nervous system create order from chaos. Our entire nervous feeds millions of bits per second to our brain, but our conscious mind only processes about 20-50 bits per second. That means that we make sense of the universe by what our nervous systems throws away. It is the same with advertisements, landing pages, sales letters, or websites.. For ultimate clarity, we must reduce the details, distill the message, in other words less is more.   It all starts with the headline. For 100 years it has been a principle of advertising that the bulk...

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Turning Followers To Clients Focus Your Attention Concentrate your efforts to less websites. This shows in terms of the quality of your site and also in the power of your SEO efforts. The effort and care you take in the website shows in many ways. The imagery and photography needs to be first rate. A few extra dollars spent on high quality stock photos could be the best investment you can make. Leave a lasting impression.   Everybody Loves A Gift Make sure there is something of a viral nature offered in your site. You can have a contest, give away, drawing, or maybe a very useful and informative resource that will be sought out be your followers and their friends.   Fresh Content Start a blog and contribute to the online conversation. If you have neither the time nor the skill to write content, hire the job...

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Getting More Retweets It is certainly one of the main goals in the Twitter universe; getting retweets. There are several key methods for getting the most retweets possible. Most are just following some rules that allow for better communication. However, some are like this one. Make sure to put a meaningful comment in front of your own retweets. This targets your entire audience and the original author's entire audience by not have the RT first. The meaningful comment part is again just about communication. This makes your audience like you more and retweet you more. Here are 6 others suggestions.   1-Leave Some Space Make sure to leave room for the RT and comments. The optimum size for the original tweet is 71-100 characters.   2-Comment When You Retweet If you place a comment before the RT then the RT will be seen by more followers.   3-When to...

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How to Engage Successfully on Twitter | Jeffbullas's Blog. Twitter is the most powerful engagement platform for Social Media Marketing. It has an open platform for using powerful third party apps and it is friendly to increasing your audience in many ways. You just need a plan of attack. You need to the desire to connect. You need to take a look at jeff Bullas's blog.  ...

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Most Powerful Knowledge Source On The Web If your website is getting traffic, then JACKPOT, you have acces to the most valuable and powerful source of knowledge on the internet. The reactions of real people. Spying Works TWO POSSIBILITIES 1- If you are getting some level of conversion results Then you know that something you are doing is working. Among the 50-100 critical elements in your site design and conversion process, you got lucky with more than a few and are getting actual conversions. Now you just need to test and test to take that higher. 2-  If you are getting ZERO results If you have search traffic (paid or organic) coming to the website and you are still not converting visitors to leads or sales, this is a bitter pill to swallow. However, your traffic is telling you two things loud and clear. First, they are coming to your site searching...

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Don't Break These Blog Rules Writing For Search Engines, Not People Some of the biggest mistakes to make when writing blog content fall under the desire to write for the Google search robot and not for actual people who might read the content. This can develop into a large array of bad decisions and practices. For example you might write your blog based upon keyword research and then proceed to stuff your articles with keyword and long tail search terms. This was once an acceptable practice until the Panda update from Google. Over-optimization is now punishable by being banished to Search Engine Obscurity. Don't Publish Spam in Your Own Site In the effort to increase the number of pages in your site, you might be tempted to publish a large number of very short articles. First, Google is not impressed by these trivial efforts and will not likely...

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A Beginners Social Media Marketing Plan - VR Marketing Blog. Getting started with a Social media marketing plan can be overwhelming. There seems to be so many starting points. In fact, there are too many Social Media platforms to make the choices simple in any way. Where do you start, what do you tweet, how often, where do followers come from, etc? These are just some of the questions. A business owner can devote way too may hours chasing this rabbit down the hole. There is a very clear point where you pass the point of diminishing returns. You can convince yourself that even more hours will help your business more, but the truth is that there may not be increased ROI past a certain amount of effort. Here is a good list to get you started on the Social Media...

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Your 2013 Web Marketing 8-Step Checklist Changes that took place in 2012 will greatly aid our focus for Online Marketing in the coming year. Improvements in mobile devices and applications have again altered the playing field and new SEO techniques will demonstrate that an active, personal look at content and link building will be necessary to market our business as well as our clients’.   1.     Mobile App Value With last year’s scramble to make websites mobile-friendly, this year will find us looking for ways to offer value to the mobile device user. How can our brand or client, offer their value in mobile app form? 2.     Analytics in Abundance Analytics are easier than ever to obtain and study. Tracking marketing actions that result in lead conversion will be commonplace and expected by our clients. However, it is also becoming more evident that the click value...

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No One Wants to Be the Tweeter Loser of the Year In his article relaying the 10 Reasons Why You (May) Suck on Twitter, Timothy Carter shares his five years of tweeting expertise with us regarding what is current, acceptable and just good, honest tweeting. Note there are actually only 7 Reasons that he lists, as he’s hoping for community feedback. Still these are valuable tips for both new and old tweeters to ensure that you grow your audience rather than kill it. The 10 Reasons Why You (May) Suck on Twitter by Timothy Carter...

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 Social Media Marketing Myths Most small business owners are aware of Social Media and feel immense guilt that they are not doing something about it. As with any new technology, there are many questions and concerns for a small business owner. But business owners worry if there will be a ROI on all that "twittering" about. There are many new attribution tools available out there and most are free.  3 Myths   The ultimate online "Tupperware party" Business owners think that somehow people will spend time and mental resources, following their tweets and facebook postings. However, most of these posts are thinly veiled attempts to sell something or just outright self-promotion. It is similar to the party at a friends house that you later find out is a "party" where the home-owners are trying to sell all their friends over-priced cooking gear. I usually ask my clients...

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