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10 Start-up Mistakes to Avoid in the New Year | Inc.com.   10 Different pieces of advice form ten different thought leaders. The New Year is a time for reflection and looking forward to avoid the mistakes of the past. While some advice is always appropriate, there are always changes in the business landscape that require specific preparation....

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4 Quick Landing Page Tests 1 - Are Your Visitors Smarter Than A 4th Grader TEST #1 = Would a 4th grader completely understand the headline and content of your website? If the answer is "no", then re-write it. Don't try to make some argument about how YOUR visitors are better informed than most. Remember, "nobody hates clarity". Don't write your copy for a person that knows anything about your service, product, or industry already. It's not that people are actually dull witted as much as they don't have time or desire to "figure out" what you're talking about. I have a saying that goes, "nobody hates clarity". In other words, not a single person will ever complain that you have made things to clear and plain. This is especially true when they are not sophisticated about your topic. "I once used the word OBSOLETE in a...

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9 Fun Facebook Page Examples to Spark Your Creativity | Social Media Examiner. Whether you are using Social Media to drive product interest or as a means to get the word about your content marketing, your image, brand and story are critical to gathering attention. The design and look of your online "touch points" with the Social Media crowd, shouldn't be left to chance. Take a look at some creative Facebook pages for inspiration. 9 Fun Facebook Page Examples to Spark Your Creativity | Social Media Examiner. ...

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Social Media & Content Marketing Boosts Google Crawling Stats 900%       Within 60 days of building of sharing links to content in Twitter and Facebook, Google showed a 9-fold increase in the number of pages crawled each day. For over a year the crawl rate was very stable near the average of 30 pages per day. With a schedule of adding 2-3 pages per day of unique content to this website, the crawl rate shot up quickly to a rate that suggests that parts of the website are being crawled multiple times a day. It is no surprise that search ranking positions changed during that period as well with several competitive search terms moved up several positions on page one.  ...

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 Is This Your Brain On Social Media?   Neuroscience research show that Monkey's brains have specific responses to Social Sharing. They seem to get a mental boost from small gifts of sharing to other Monkeys. They also seem to be able to recognize almost invisible signals that indicate which Monkeys have higher social status in the group. If this is indeed like the Social Media world, then this is bad news for some of us. It means that everyone on Twitter might be able to  figure out that we are actually just "small potatoes".  It also indicates that by increasing your sphere of influence you will generate those unspoken signals that result in your social media stock going up. Just like the Monkeys in the wild, when the other members see people thanking, favoriting and re-tweeting you, then they are more likely to do the same. Gradually you...

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Google Requires People to Use the Google+ Social Network, Gains Ground Against Facebook - WSJ.com. Google+ has the power of the most successful search engine on the planet behind it. It also allows you to see follower lists and expand your audience in the same you can in twitter. Google+ is pulling some of the best features of the other platforms to pone place. It has crossed the tipping point and will only gain momentum from this point....

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17 Best WordPress Plugins for Social Media, SEO & Engagement in 2013. These days there is very little reason for most businesses to build completely custom websites. Platforms like Wordpress have so many plugins and so much support online that they make perfect sense for most business owners. On top of all of that, the editing interface gives the owner the ultimate power to add or change content at will.  ...

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