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Video Ups Conversion Rate By 543% [Case Study] Is This Even Possible? We are all looking for ways to increase our conversion rates immediately. Rather than constantly increasing our budget to bring more traffic, it is wise to spend money to increase the conversion rate and therefore, the effective use of that traffic. Video is not always the answer to a conversion rate problem, but in some industries and lead generation processes, video can cause MIRACULOUS increases in conversion rates.  The following [case study] details one such use of video in a lead capture website. Website and Video Background We studied a lead capture website used for gathering leads from traffic seeking information and possible legal assistance. They complete a form to get a white paper instantly through an autoresponder. The home page has a prominent opt-in form with a clear call to action, description of...

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The Anatomy of Content Marketing [Infographic] Content marketing impacts SEO and website traffic in multiple ways. For any website to be competitive in search engine ranking is MUST have a significant number of pages. These pages need to contain actual unique content with keywords and mentions of (a normal amount) topics surrounding the topics you want to be ranked for. The other reasons for content marketing are of course to bring information starved visitors to your site. As a curator and creator of valuable content, you are elevated in the visitor's eyes to an authority and thought leader....

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10 Dangerous Threats to Your Landing Page Conversion Rate Optimizing a landing page is a good exercise for optimizing any web page since in many ways, all pages are landing pages. Components like "calls to action" graphics and design are critical to a powerful website. When a visitor goes to a particular page, that choice tells you something about them and a next logical step should be planned to maximize their experience and your conversion rates.    ...

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A Crash Course in Conversion | Unbounce. A company can keep throwing an increasing budget at adwords to bring more traffic, but the conversion will ultimately control their cost per lead, or cost per customer. It is wise to take a part of the money spent on traffic and apply it to increasing conversion rates on your home page or landing pages. This will make permanent changes in your cost per acquisition. This hs the power to truly change your model by requiring less money to aquire more clients.  ...

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The Age of Social Video: A Deep Overview of Social Video Strategies. We are all familiar with the term viral as it applies to videos on the internet. The myth around viral videos is such that we believe that because a friend sent us the link, that the video made it to the big times in the level playing field of Youtube and other video repositories, entirely on the merits of it's universal appeal. It is a little know secret, but many, if not most commercial videos that go viral, do so with the help of Social Media advertising buys. The social media buy starts the process and gets the video trending, but the companies involved want the consumers to believe the illusion that the video was entirely viral. A good example of this is the "Old Spice Man Videos" . This started as a...

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When Bad Online Reviews Cost Business | Entrepreneur.com. In recent times, negative reviews online can have huge impacts on business. A single customer complaint in Yelp or another similar online forum can dominate ranking on page one for searches related to the business name and greatly affect a shoppers decision. It';s important to address these reviews quickly and diplomatically. Taking no action at all is no longer an action. When Bad Online Reviews Cost Business | Entrepreneur.com....

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20 Stats Every Global Social Media Marketer Should Know. Social media Platforms vary greatly between geneders, age groups, geographic location, industry and social strata. It is important to match the platform to the audience in order to reach the correct group with the most efficiency and cost effectiveness. Making the correct choices could be as simple as consulting the exisitng data about audience and platforms for industries and countries. 20 Stats Every Global Social Media Marketer Should Know....

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Social Media: 2013 and Beyond Social Media Marketing: The Future of Social Media in 2013: Six Points to Consider. Build Your Tribe Fans of the Daniel Quinn, author of Ishmael, are already familiar with the concept of "tribal" organization. Quinn claims that "tribal" mindset is closer to our nature and more functional in terms of efficiency of information transfer. Malcolm Gladwell covered an element of this as well in "The Tipping Point" when he talked about the limitations of tribe size and how many people humans can form close bonds with. These authors and the online trends point to a social media world where people will become more selective when it comes to their information sources and form closer affinity groups and "tribes" on social media platforms. Each voice in the online conversation will be a "Brand" and become less anonymous over time. This social media connection will be ubiquitous and...

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Social Media Marketing: 4 tips for developing a winning social media strategy | MarketingSherpa. Social Media management can be a completely overwhelming task. In fact, without a clear strategy, without clearly defined methods and goals, social media management and content marketing is literally a limitless task. It can be a real time vortex. To quote the Taoist philosopher, Chuang Tzu, toi pursue the limitless with the limited (your time)  is foolish. Social Media Marketing: 4 tips for developing a winning social media strategy | MarketingSherpa....

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6 in 10 Americans Prefer Shopping In-Store to Buying Online. It is interesting that while e-commerce sales this holiday season are outpacing in-store sales, people still voice a preference for in-store purchases. The survey showed that 6 out of 10 preferred in-store experience, but that also shows that 4 out of 10 PREFERS ecommerce. While that is not surprising 2012, it certainly would have shocked retailers 10 years. The sruvey also showed some interesting differences between gender and age groups in reference to online purchasing. 6 in 10 Americans Prefer Shopping In-Store to Buying Online.    ...

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