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Building a Video SEO Strategy | SEOmoz. The most basic of questions apply to using VIdeo in a comprehensive SEO strategy. It is not just about ranking higher in search, although this is certainly one of the main goals.  The purpose of video in a website is as much about conversion as it is about helping organic search results.  For this reason, the video marketer will want to make decisions about whether to post video in the actual money site or on a platform like youtube. This will have huge impact on the contribution of the video to the conversion process and also whether the website is ranked higher or instead the video platform channel or page. This article is very comprehensive in addressing these various concerns. Building a Video SEO Strategy | SEOmoz.  ...

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Unusual Email Subject Lines "Hey" … | UNBOUNCE   You Don't Live In The WhiteHouse The Obama campaign used HEY as an email subject line with wild success, but then he is the President of the United States. Claude Hopkins wrote the definitive guide to advertising in the first quarter of the 20th century and even he acknowledged that we can never actually know what will work in advertising. We can only test everything and use the winning approach. The same is true with headline.   He Sings Like Al Green Beyond the discipline of testing, we can make educated guesses about headline appeal and the appeal of President Obama saying "Hey" is a bit of cognitive dissonance. The colloquial approach certainly added to his "hip", "cool" persona.   Nobody Hates Clarity But you might say that many in the Social Media have made good use of unusual, paradoxical headlines....

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8 Lessons a 6 Year Old Can Teach You About Your Landing Page  One of the most common phrases in advertising is What's In It For Me (WIIFM). This attitude can be represented by imagining you are trying to please a 6 year old with your web marketing and message. To communicate with a 6 year old you will need to focus entirely on how your product meets their need and the meesage will have to be ultimately clear. Each element of your website landing page is put to the 6 year old test and the result will be a more powerful, compelling and single minded approach.  ...

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Email Subject Lines; What Works and Doesn't? It's well-known adage that at least 80% of the effort in writing advertising is spent creating the headline. In email marketing this is equivalent to the subject line of the email. There are some general subjects to avoid in email marketing, subject lines like; “Are you tired of this”, Are you sick of that”, “Do you have this problem”, etc.  The email subject line grabs attention, but it is also the first sentence of a sales conversation. This makes an email subject line subject to the established rules for both advertising headlines and a sales pitch openings.  So Don't Do It                   The yes/no question doesn’t work for either advertising headlines or sales conversations. Since advertising attempts to complete a conversation already in the prospects mind, people don’t typically walk around asking themselves question about their needs...

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How Long Does it Take to Rank in Google? How Many Hours do I Have to Work Each Day? The basic question of "how long will it take to get ranked" is like asking how long will it take to travel to a city somewhere on the east coast.  To answer that question, you need to know where you want to go, where your are starting your journey from, and what mode of travel (how fast) you're using to get there. The same is true for SEO and Google ranking. How old/new is your website (where are you starting from), how much work can you do each day on SEO (your travel speed) and what is the competitive landscape like on page one of Google for the search terms you want to rank for (where are you going). Read More          ...

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The choice by Apple to not allow videos to play within a website on mobile devices, has greatly altered the use of video within websites. The concept of a video augmenting text and image content on a website is reduced by this Apple decision. For example, on a desktop computer and browser, a person can choose to watch a short video embedded on a web page or even watch a floating borderless video explaining something as an impulse decision. However, with IOS, the user is making a much larger choice when selecting to watch video. When they touch the video on the page it then opens a separate browser to display JUST the video alone. This now presents itself as an all or nothing decision and if the message is at all a sales message, the user is likely to...

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