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As time goes on and technology advances, marketing must also evolve to keep up with an evolving audience. As companies try to create innovative and unique ways to capture customer’s attention, certain methods become popular and trend among the marketing business. Below are some of the biggest recent digital marketing trends, which may lead to some inspiration for bigger and bolder ideas in the future. Relate to Your Customers Probably the largest development is a general one- the attempt of more companies to appeal to their customers on a relatable and human level. The public is smart enough to know the ins and outs of most advertising, so speaking to them in a realistic and simple way can make marketing all the more successful. There are many ways to do this, in many different areas of your company. Have a Mobile Platform One specific...

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Pre-roll ads, while a new and interesting innovation in the world of marketing, can often be seen as a nuisance. Many viewers are simply waiting until they’re able to skip the ad and get to the video they came for, which leaves companies only a few seconds to make an impression. This may seem impossible, but many pre-roll campaigns have proved otherwise. In 2015 alone there were countless new ideas and creative ways to capture a viewer’s attention, and these can all be used and improved on in your next year of marketing. Pre-Roll Is Its' Own Medium Before breaking any rules or changing conventions, it’s important that pre-roll ads should be treated as their own medium, and not like a traditional TV commercial. If all you do to advertise online is slap your television ad into a pre-roll ad, you won’t...

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YouTube is one of the most visited websites of all time. It seems like we visit YouTube for some reason or another at least once throughout the day. The rise in importance of YouTube has led to a rise in importance of YouTube’s pre-roll format. This advertising format determines which brands are successful in reaching out to their customers and which brands are getting lost in noise. Advertisers have only five seconds to convince viewers to keep watching. According to recent statistics, however, 94 percent of viewers skip pre-roll ads after the five second mark. So how can something ignored by audiences still be useful to marketers? Why are pre-roll ads becoming an important marketing strategy? Creativity and relevancy are key aspects to consider when trying to connect with audiences on YouTube. A quality pre-roll ad can be a very effective marketing strategy. Get...

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Two Minutes About The Current State Of SEO Motiliti Marketing Minute Episode One: Is SEO Dead? I'm Dr. Joe Schaefer, the president, co-founder and director of digital media at here at Motiliti. In 2016 we are entering our 8th year in business. There have been massive changes in the online marketing landscape during those 8 years. At this point we have worked with over 500 clients to help get their websites more traffic and covert more traffic to sales. It is just about impossible for a small business owner or marketing director to keep up with all those changes. Let alone tell the difference between the overly-hyped and truly effective digital marketing methods. Once every other week we will publish a video we're calling the Motiliti Marketing Minute. It will be around a minute in length with just a few slides to look at. My goal is clarify...

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4 Tricks To Work Less Hours…Get More Done

Right now we’re working longer hours, getting less sleep, less recreation, and still getting LESS DONE

Americans are working longer hours than ever and yet productivity during those hours has not increased. In fact, most studies show that it has decreased. This is a bad direction since work hours are displacing time spent resting, being with family, or being with friends. In short, people are feeling less connected and more stressed out from unproductive work. The answer lies in taking charge of the way our day proceeds. The problem is most likely found in the way that we work; and we can control that.

Never Work “Off List”

When we create work check lists for the day, we have to face certain facts. We suddenly can see that we can’t finish the entire list today and we must make certain decisions about what is most critical. We can use a priority scale that separates the list by importance (A,B,C) and then sequences those categories (A1, A2, A3). Until you face the reality of your list, you are always in danger of spinning your wheels doing something less important than you should be doing at any particular moment of the day.

Don't Get Caught in The SEO Trap The SEO trap is when you are using techniques and strategies that worked even 6 months ago. Actually SEO stuff that was tried and true a year ago would send you to page 10 or below now. The trap is thinking that nothing ever changes that much and that all the SEO whistle-blowers are worried for no reason. Real SEO takes time If you are in a hurry to rank higher, then you will be tempted to try some of the SEO dark arts. You will look for tricks and hacks that will get you there faster. This will result in disaster, remember the lesson of the tortoise and the hare. Build Your Website For People, Not Google Don't get caught without enough quality content in your website. I have watched a client go from position #1 to position #50...

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In the past PR and SEO have not always been on speaking terms. In fact, before the rise of social media and content marketing, you could argue that "old schol" PR was beginning to go the way of the Yellow Pages. The successful methods of SEO were filled with Hacker-Type approaches, which left little place for stories, reputation and high value content. Hackers Need Not Apply Google has moved SEO squarely from the tricks and secret technique realm into something that looks and feels very much like marketing and PR campaigns from before the internet. Not only have these social signals become dominant for Google ranking, but the research from SEO helps to sculpt the PR campaign, making it more relevant than ever. When it comes to backlinks, the highly prized editorial links are worth their weight in gold but for most...

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<span style="font-size: 32px;">Content Marketing By Humans For Humans (BHFH)</span> <span style="font-size: 14px;">The newest trend in SEO is content marketing via social media platforms. This might seem new, but in truth it is "old school". It looks much more like Public Relations and Marketing approaches from a couple decades ago. The transient links and signals for this social media attention appear and disappear quickly on the internet. This means that your business needs to be consistently managing their content marketing and social media presence.</span> <span style="font-size: 24px;">Nobody Ever Trusted HAL</span> <span style="font-size: 14px;">Remember HAL in The Arthur C Clark masterpiece, 2001 A Space Odyssey ? Hal sounded like a Human, conversed like a Human, but the crew members never believed HAL was a Human. Automated content marketing software will never be able to fully trick real People into being interested. Nobody wants to follow a computer program....

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<span style="font-size: 32px;">Content Marketing By Humans For Humans (BHFH)</span> <span style="font-size: 14px;">The newest trend in SEO is content marketing via social media platforms. This might seem new, but in truth it is "old school". It looks much more like Public Relations and Marketing approaches from a couple decades ago. The transient links and signals for this social media attention appear and disappear quickly on the internet. This means that your business needs to be consistently managing their content marketing and social media presence.</span> <span style="font-size: 24px;">Nobody Ever Trusted HAL</span> <span style="font-size: 14px;">Remember HAL in The Arthur C Clark masterpiece, 2001 A Space Odyssey ? Hal sounded like a Human, conversed like a Human, but the crew members never believed HAL was a Human. Automated content marketing software will never be able to fully trick real People into being interested. Nobody wants to follow a computer program....

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