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Six simple social media tips to get you noticed   Marketing in the Social Media sphere is no different than good ole real world marketing. You must always: 1- Keep an eye out for all opportunities to spread your name 2- Make each post an expression of your brand message of quality and image (pages, posts, articles, videos, etc) 3- Track and measure to ensure you are using highest leverage channels 4- Get involved in conversations. This will expose your true service commitment and personality. 5- Bring traffic to you, never send it to another site (like youtube) 6- See the big picture and work from that view. Don't get bogged down in the small details The bottom-line is that you need to utilize the best tools for time-saving and "big picture" strategic control of your Social Media campaigns. There is an infinite number of ways to get involved with social media, but only a...

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3 Tips to Instantly Maximize Your Social Media Do you feel like the time you spend boosting your presence in social media actually reduces the valuable resources and time that you could be spending on the business itself? Here are three tips to streamline the effectiveness of your Social Media Development so that you can grow your business effectively in just moments per day.   Tip #1 Decide if Your Organization Even NEEDS Social Media! Don't just do it because it's trendy and because everyone keeps telling you that you need to do it. Marketing trends will come and go, and some will be really effective for some businesses. You have to know how you make your money and which channels seem to make the most of it before you decide if Social Media is right for you.   Tip #2 Match the Best Medium with...

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Social Media: Are You A Sinner or Saint? The use of Social Media for businesses covers a range from truly "Best Practices' to outright "Abuse". While a business shouldn't stick to the most pristine strategy out of fear of a faux paux, they should also act with some vision of the repercussions of their actions in the social universe. Social Media Angel The social media good guys deliver the absolute highest quality content, with over-the-top value for their followers. These social media saints never sell in that channel, and they always interact on an individual level with their followers. In other words, no sales messages ever, replies and thanks you's and real time spent finding content gems to share. Social Media Purgatory (Limbo) This is the vast middle ground of Social Media for business uses. There might be some automation in this strategy, but a Human is still involved in the...

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Video Ups Conversion Rate By 543% [Case Study] Is This Even Possible? We are all looking for ways to increase our conversion rates immediately. Rather than constantly increasing our budget to bring more traffic, it is wise to spend money to increase the conversion rate and therefore, the effective use of that traffic. Video is not always the answer to a conversion rate problem, but in some industries and lead generation processes, video can cause MIRACULOUS increases in conversion rates.  The following [case study] details one such use of video in a lead capture website. Website and Video Background We studied a lead capture website used for gathering leads from traffic seeking information and possible legal assistance. They complete a form to get a white paper instantly through an autoresponder. The home page has a prominent opt-in form with a clear call to action, description of...

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Social Media: 2013 and Beyond Social Media Marketing: The Future of Social Media in 2013: Six Points to Consider. Build Your Tribe Fans of the Daniel Quinn, author of Ishmael, are already familiar with the concept of "tribal" organization. Quinn claims that "tribal" mindset is closer to our nature and more functional in terms of efficiency of information transfer. Malcolm Gladwell covered an element of this as well in "The Tipping Point" when he talked about the limitations of tribe size and how many people humans can form close bonds with. These authors and the online trends point to a social media world where people will become more selective when it comes to their information sources and form closer affinity groups and "tribes" on social media platforms. Each voice in the online conversation will be a "Brand" and become less anonymous over time. This social media connection will be ubiquitous and...

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Content marketing for human action | Econsultancy. Before we talk about the Human Role in content marketing, let's step sidewise for a moment. My Doctorate and original research was in Neuroscience, and there is a tendency in any science to try and split up and divide a function or process in order to describe it. If you can "mechanize" it, then you can control and describe the steps. Well the Nobel Physicist who first described Black Holes with Stephen Hawking, Roger Penrose, took a little stroll through the Neuroscience world when he wrote his book, 'The Emporer's New Mind". When he did this, he ticked off a great number of my collegues in Neuroscience because his ultimate commentary was, we will never fully describe how the brain creates consciousness because it is a quantum process, beyond our powers of description. He predicted that artifical intelligence...

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What Exactly Is Content Curation, Anyway? Content curation is a buzzy term these days, and a quickly growing trend in the marketing world. However, a lot of companies still don't realize it's value or even what it entails. In short, a content curator gathers content from around the web that would be interesting or valuable to a specific niche, then they add their own commentary and additional original content here and there. This makes for a dynamic news source that caters to a specific audience, while allowing for the author to add value to the collection with their own interesting takes on various subjects and opinions.   Want to get into content curation yourself? Get started by clicking here - 5 Ways To Use Content Curation for Marketing and Tools to Do It | Forbes....

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Did international expansion kill Groupon? | Econsultancy. There has been plenty of speculation about the missteps Groupon could have prevented along the way to ensure their stability and continued success. Everything from a poor business model from the get-go, ethical problems with upper-management, poor accounting when going public, and most recently - the strategy to use it's revenue to expand internationally and grab foreign markets before foreign knockoffs do, have all been cited as various nails in Groupon's proverbial coffin.   Groupon itself has indicated that the less than stellar returns they've seen from expanding into foreign markets have been a large factor in explaining it's current financial woes.  However, others have said that Groupon's problems shouldn't be pinned on this entirely - and more specifically, perhaps they should have worried more about their business itinerary than beating the competition to the punch.   The Art Of...

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Don't Let a Slow Website Kill Your Bottom Line - Forbes. People are very sensitive to website loading time and Google is very sensitive to what people are sensitive to. This means that you should pay close attention to you website loading because everybody else importnat to your site is paying attention. Matt Cutts  says that Google will be placing more and more emphasis on site loading speed in terms of how it affects ranking. Is Speed That important Remember those old Flash websites a few years ago? They had the big animated graphic telling you to just hang on, because everything was loading. My typical response to that graphic was this thought. "Nothing is worth waiting that long for - I'm Bouncing Baby". Several widely cited studies show that very small increases in load time can result in big drops in page visits and other measurements...

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Building a Video SEO Strategy | SEOmoz. The most basic of questions apply to using VIdeo in a comprehensive SEO strategy. It is not just about ranking higher in search, although this is certainly one of the main goals.  The purpose of video in a website is as much about conversion as it is about helping organic search results.  For this reason, the video marketer will want to make decisions about whether to post video in the actual money site or on a platform like youtube. This will have huge impact on the contribution of the video to the conversion process and also whether the website is ranked higher or instead the video platform channel or page. This article is very comprehensive in addressing these various concerns. Building a Video SEO Strategy | SEOmoz.  ...

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