Uncategorized

Unusual Email Subject Lines "Hey" … | UNBOUNCE   You Don't Live In The WhiteHouse The Obama campaign used HEY as an email subject line with wild success, but then he is the President of the United States. Claude Hopkins wrote the definitive guide to advertising in the first quarter of the 20th century and even he acknowledged that we can never actually know what will work in advertising. We can only test everything and use the winning approach. The same is true with headline.   He Sings Like Al Green Beyond the discipline of testing, we can make educated guesses about headline appeal and the appeal of President Obama saying "Hey" is a bit of cognitive dissonance. The colloquial approach certainly added to his "hip", "cool" persona.   Nobody Hates Clarity But you might say that many in the Social Media have made good use of unusual, paradoxical headlines....

Read More

Email Subject Lines; What Works and Doesn't? It's well-known adage that at least 80% of the effort in writing advertising is spent creating the headline. In email marketing this is equivalent to the subject line of the email. There are some general subjects to avoid in email marketing, subject lines like; “Are you tired of this”, Are you sick of that”, “Do you have this problem”, etc.  The email subject line grabs attention, but it is also the first sentence of a sales conversation. This makes an email subject line subject to the established rules for both advertising headlines and a sales pitch openings.  So Don't Do It The yes/no question doesn’t work for either advertising headlines or sales conversations. Since advertising attempts to complete a conversation already in the prospects mind, people don’t typically walk around asking themselves question about their needs (am...

Read More

How Long Does it Take to Rank in Google? How Many Hours do I Have to Work Each Day? The basic question of "how long will it take to get ranked" is like asking how long will it take to travel to a city somewhere on the east coast. To answer that question, you need to know where you want to go, where your are starting your journey from, and what mode of travel (how fast) you're using to get there. The same is true for SEO and Google ranking. How old/new is your website (where are you starting from), how much work can you do each day on SEO (your travel speed) and what is the competitive landscape like on page one of Google for the search terms you want to rank for (where are you going). Read More. ...

Read More

The choice by Apple to not allow videos to play within a website on mobile devices, has greatly altered the use of video within websites. The concept of a video augmenting text and image content on a website is reduced by this Apple decision. For example, on a desktop computer and browser, a person can choose to watch a short video embedded on a web page or even watch a floating borderless video explaining something as an impulse decision. However, with IOS, the user is making a much larger choice when selecting to watch video. When they touch the video on the page it then opens a separate browser to display JUST the video alone. This now presents itself as an all or nothing decision and if the message is at all a sales message, the user is likely to...

Read More

Most advertising methods get reduced rates of response over time. The public becomes resistant to the medium and message with each passing campaign. This trend is even more pronounced on the internet. There are only two things that remain unchanged and will always work. First is the concept of adaptation. The business owner must sacrifice everything on the alter of results. The data from their website is KING and tells the true story of what is going on. It isn’t convenient and usually doesn’t fit into the story of what you wanted to happen, but it’s REAL. The second is the concept of communication. The ability to connect from one mind to another is so universal that it extends to the lowest forms of the animal Kingdom. The process of evolution by selection is all about communication (selecting a mate), and like...

Read More

Before we talk about video marketing, let’s first define marketing in general. LOP Blog June 1st 2012 The American Marketing Association says the following,“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” So what is video marketing? It is simply doing all of that with video as the communication medium. Since TV and internet have virtually merged, the smallest business can now leverage the power of professional video to communicate online. Since a large portion of the population is watching even their favorite TV shows on their computer, this means your message is almost equal to broadcast TV. However, it is absolutely necessary to have the highest production and talent standards you can afford. As TV merges with the internet, it gives the...

Read More

When you sit down to write your video script for your onsite actor, you need to realize that your web visitor doesn't want to see a video, listen to a greeting, hear about your company, or be sold to. They want to quietly slip in and out of your site. They want to quickly find the one or two websites that seem to hold the promise of the information they need. If your video spokesperson doesn't help them immediately decide to stay by saying something surprisingly relevant, they will most surely leave. You wanted to get them to stay longer and you force them to bounce even faster. Don't worry, the odds are good that they would have left anyway, you just hurried their departure. It seems cruel to say these things about your website, but the reality is that somebody...

Read More