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What are Pre-Roll Ads? Pre-roll ads (aka In-Stream video advertisements) are a method of online advertising. Pre-roll ads are short videos that appear right before your video and become skippable after a short period of time. Pre-roll ads can be bothersome for the viewers if not used correctly. However, providing intriguing and helpful content within the ad can result in more customers and better business. Thus, it’s important to maximize your ads to increase the benefits you will receive from the campaign. What kinds of ads are there? Standard in-stream ads: ads that can’t be skipped and are usually 15 – 30 seconds long. In-stream select ads: an option that allows the viewer to skip or continue watching the ad after 5 seconds. The advertisers are charged whenever their ad loads, regardless of if it is skipped or not. TrueView in-stream ads: ads that let...

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With more and more customers doing their shopping online nowadays, SEO has become increasingly important to the success of online businesses while making ranking well on Google extremely profitable. However, Google’s algorithm has changed considerably over time and some former SEOs and people outside of the industry are not yet caught up with these changes. Clients may dismiss your suggestions or actions surrounding SEO, but there are a few ways you can respond to persuade them. The goal is to acknowledge their tactics as legitimate but use real-world explanations to direct them to the correct path. If you have trouble convincing your old-school clients that things have changed, check out these tips. 1. Being Respectful Often, old-school clients simply do not understand the degrees to which SEO has changed. Some clients may ask about meta keywords, for example. It’s important to not make...

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Bloggers often have difficulty increasing traffic to their website, no matter how much content they produce or how often they seem to advertise. However, putting in some effort to make just a few small changes will help get your message the attention it deserves. Here are some simple adjustments you can make to your blog that will lead you and your website to success. 1. Create a meaningful value proposition. Basically, what is it that your blog can do for me? Better yet, what can your blog do for your audience? To answer this question, you’ll have to peer into the psyche of your audience. What do they care about and how can you fit their needs? Once you have your proposition then it’s time to implement it into your website… 2. Make an unforgettable brand slogan. This slogan should instantly communicate to...

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It can be difficult knowing when the right time is to redesign your website; significant change can require quite a bit of effort and requires deep examination. Before considering if you should redesign your website, ask yourself: Are there any problems with the site’s functionality? Do your visitors have complaints? And what are the websites of successful businesses doing that you are not? These questions are critical to discovering when and if you should rebuild your website. Here are some indicators you will want to consider when making your decision. Your brand has changed. If your business’ purpose, products, and/or services have grown over the years, that means your branding should have as well. Your website should reflect what you’re offering – whether you’ve expanded or reduced what you offer, for you never want to mislead your customers. Your website is outdated and isn’t...

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It can be difficult knowing when the right time is to redesign your website; significant change can require quite a bit of effort and requires deep examination. Before considering if you should redesign your website, ask yourself: Are there any problems with the site’s functionality? Do your visitors have complaints? And what are the websites of successful businesses doing that you are not? These questions are critical to discovering when and if you should rebuild your website. Here are some indicators you will want to consider when making your decision. Your brand has changed. If your business’ purpose, products, and/or services have grown over the years, that means your branding should have as well. Your website should reflect what you’re offering – whether you’ve expanded or reduced what you offer, for you never want to mislead your customers. Your website is outdated and...

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Social media is a fantastic way to enhance your search engine optimization. It’s a great alternative to hiring a company and you don’t run the risk of becoming “blacklisted”. The following methods should be incorporated into your social strategy as soon as possible. Visually Attractive Content It’s important that both written and visual content be equally engaging and relevant. Always use correct grammar and spelling. Visual content can include images and videos. Info graphics and Slide Share presentations are good tools to use as well. The key is using materials that are pertinent to your topic. Establish and Optimize All of Your Profiles All of your social media profiles should be consistent and precise. You want people to know exactly what it is that you do. Include crucial information, such as location and telephone number. Avoid using abbreviations when listing your address. This makes...

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With the ever-growing usage of mobile sites, designers are wrestling with the construction of websites that deliver responsive content to both desktop and mobile. Most designers suggest using separate sites for each, but even this can still lead to a dreadful online experience. Abridged content, sluggish load time, and ridiculous side scrolling, are just some of the troublesome challenges that effect the world of mobile web. To avoid these distressing traits, simply incorporate the following habits into your site. Use headlines Utilizing a primary navigation on the home screen facilitates a simpler exploration. Headlines are a great way to spark this interest and search. Brief and straightforward text It can be extremely difficult for readers to process long text on a smaller screen. This will cause a loss of patience, and after scrolling several times, the reader will go somewhere else. This is why...

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There are three main ineffective features that are often used on homepages which are not helpful to the end user. These features, including homepage sliders, tabbed sections, and news feeds, may seem helpful at first, but a deeper study shows how damaging they can be to the website. 1. The homepage slider, also known as a rotating banner or carousel, is seldom clicked on except for the first position. The idea is to rotate through content instead of selecting the content that is most important, which is a bad idea.  Viewers are not going to watch until the banner rotates through its various messages. Instead, the current idea is to use large “hero” areas with responsive design and personalized content. The “hero” image is one of the first visual images that a person sees on the web page and is important...

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Good content is essential for any site, and with the ever-growing number of quality content from competitors, it’s important that you utilize SEO to entice searchers and increase your ranking. Understanding the basics of SEO will not only boost the performance of your site, but it will also help your site survive algorithm updates. The following tips are a fantastic way to integrate these two methods while also showcasing your talents. Evergreen Content Evergreen content is content that remains interesting and relevant years after its initial publication date. Unlike news stories that can become outdated, evergreen content remains valuable. Because of this, it continuously delivers traffic and social shares. This is why evergreen content is the best long term strategy for content marketing and SEO. Headlines Headlines should always be intriguing, yet identifiable. It’s crucial that all your headlines be written specifically for the...

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Big-name companies often make the mistake of aiming for a basic standard of satisfaction. This innocent ideology (as good-intended as it may be) is neither creative nor extraordinary as it results in large call centers that are run by outsourced agents. These agents recite a rehearsed dialogue to assure that this basic standard of satisfaction is met. Obviously, this can lead to customers feeling anything but satisfied. To avoid this yourself, the following tips should be used as a guideline for your company. Generate memorable customer-service experiences. In order to do this, you need to even out the levels of power within your company. This can be done by allowing your team members access to off-script solutions, as well as permission to speak openly with customers. This will troubleshoot customer concerns, provide a unique personable encounter between customer and your employers, and...

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