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There is little doubt that search engine optimization (SEO) continues to play a crucial role in any digital marketing strategy. However, as focus on SEO increases, some organizations realize that they are spending more time working with “keywords” than on creating content that engages their audience. Some marketing experts suggest that companies refocus on creating original information to generate demand and attract an audience of buyers. This approach, called inbound marketing, converges with SEO, providing more opportunities for customer engagement and conversion. Inbound marketing uses quality content to guide customers from awareness to consideration to purchase. The focus is on content to help customers solve problems. In combination with SEL, inbound marketing helps customers discover information and, in the process, creates conversions. Like all marketing approaches, the key is in setting goals and using relevant metrics to assess and re-engineer the processes. Marketing programs...

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Customer service continues to be highly valued in businesses across the world because it can make or break a business. Whether you’re trying to sell a house or life insurance, how the employee interacts with the customer may be more important than the actual product or service itself. Here are some important secrets for salespeople that will help you maximize your success with customers. 1. Be professional and friendly. A customer will be more inclined to make a transaction with your business if they feel comfortable and enjoy talking to the salesperson, so be friendly and professional.   2. Don’t be too friendly or overly attached. Making a relationship with your customer is a good way to keep their attention, but there are certain boundaries that should be respected. If a salesperson is too friendly too soon or if you act like you...

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Utilizing a .net or .org domain extension is a great way to obtain search engine traffic. It works because of a process called navigational search. This process entails the knowledge of search engines to show results based on people’s queries for specific sites. Popular web browsers, like Google and Bing, use this type of mechanism, so you can easily get long-tail terms despite having very little content on your site. You just have to have an exact match domain name. Another perk of having a .net or .org domain name is the price. Most exact match domain names can snatch up a .net or .org for just the cost of registration. Even those considered as premium domain names can be haggled down, as there may be a large inventory. As with any decision, the pros and cons need to be weighed. Ultimately,...

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There is a popular belief that configuring SEO is overly complicated; however, this could not be further from the truth. The key is to research the potential advantages, while also looking out for possible disadvantages SEO can do for your site. The tips listed below are designed to help you cover all the basic groundwork to maximize your website’s popularity. Enhance your website’s loading time. How quickly a page loads is a ranking factor when it comes to internet algorithms. Speedier websites produce more conversions. This means more clicks on your ads, more RSS subscribers, and more sales. This also means that users are more likely to explore more pages of your website before leaving. But how can you improve the quickness of your website? You can start by removing big images and unnecessary JavaScript files. Moving your site to a faster hosting...

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Having the right links for your website is critical for Google algorithm rankings. Fortunately, there are many options to use to increase hits on your website. Link building is a great way to ensure hits on your website. This requires a little creativity on your part, but it’s well worth it. Some strong link building tactics include: A blog Create an RSS feed Profile links Backlinks Back links enable you to keep track of other web pages that link to your posts, while also inspiring comments and discussions on other sites that can then be incorporated onto your site. Because of this, back links are the easiest and best way to obtain steady link building. When it comes to link building, it’s wise to stay away from cheap, automated link building services and tools as they tend to generate backlinks in bulk. This...

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On January 20th, 2014, Matt Cutts posted something that many people found was as a bit shocking: he declared that guest blogging for SEO was about to fall apart at the seams. The debate raged until his prediction began to unfold when Google went so far as to penalize MyGuestBlog on March 19th for that very practice. Google was trying to put the lock down on guest blogging as a spam tool, which on the surface made sense. But the most shocking aspect of this was that MyGuestBlog was not designed with spam goals in mind: people were simply using it that way. The problem that was arising from the guest blog tactic was the approach. People were pursuing maximum domains which led to trouble. In short, by trying to reach maximum domains, the content landed on sites that are deemed...

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Personalization has become so important in the business world that some have gone so far as to employ the expression “hyper-personalization” to describe the detail of customizability they wish to have with their content/service. This expression, however, over-analyzes this method of business; business is merely personal or impersonal. Attempts to make your business too personal will detract from actually connecting with people on their level. You must care about the customer as a person and demonstrate to them that you value them as such. Who are your customers? Taking a look at demographics give you a basic understanding of your customer base, but in order to maximize success with personalization, you need to get to know your customers directly. Talking with your customers on the phone and getting feedback with surveys are great ways to improve your business. But if you really...

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Most of us know someone who is part of the baby boomer generation, or perhaps you are part of this age demographic yourself. We are all familiar with the stereotypes surrounding technology and older age groups. However, did you know that half of the internet users are people aged 65 and over? In fact, out of that half 70% use the internet on a daily basis and 49% use the social media site Facebook. These statistics do a lot to prove that baby boomers are a lot more tech-savvy than what has been believed in the past. This fact alone would make anyone want seek out baby boomers for their next marketing strategy, but there are some other factors to consider before jumping to that decision. When trying to decide on buyer personas, it’s best to gather as much information as...

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As you already know, conversion rates on your landing pages need to be maximized for the greatest marketing return. The difference between a page that converts 10% and one that pushes to 15% or more is a huge difference in revenue. How you portray your brand on a landing page will have a large impact on the effectiveness of that goal. Trust and personality can become key differentiators among the competition. You have precious few seconds to capture the interest of a target hitting your landing page and the manner in which the information is received will be determined in those few fleeting glances. Color of a landing page has a greater impact on perception than you might imagine. It can trigger a response in an instant. Red, for example, has been shown to increase the heartbeat of the viewer. This...

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CVs/Résumés are a huge part of the employment process. Employers can learn a great deal about the applicant within a single sentence of the document, so it is important to get the content correct. Applicants are often filtered out and not considered for a job due to their CV and the mistakes it may have. Here are some things you absolutely MUST avoid when writing your CV to avoid having this happen to you. 1. Know your audience. Every job application needs to be personalized for the person who will be reading it. If you’re applying for a role with leadership, you must demonstrate your abilities as a leader within the CV. Speak to the reader and avoid any one-size-fits-all approaches (“To whom it may concern...

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