Video Marketing

Video WIIFM

Video on a website does not work miracles. Communication works miracles. Once we realize that nobody goes to a website to be impressed, or be entertained, the notion of using video takes a different path. As business owners, we become so obsessed with our own story that we forget the cardinal rules of advertising; what’s in it for me (WIIFM). If we can discipline our message or video script to answer the question “So What?”, then we might stand a chance that people will watch the video all the way through. Our video scripts usually have a good completion percentage. The average watch time in our scripts is often 80-90% of the length of the script. Since this is an average watch length it tells us that basically everybody who is watching the video at all is watching the entire...

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preroll video

What are YouTube Pre-Roll Advertisements? Pre-roll ads, or in-stream advertising, are a method of advertising through Google AdWords. If you’ve ever watched a video on YouTube, you’ve probably seen the ads before. They pop up before your video and play for five seconds before you can skip them. Pre-roll ads can be interruptive and irritating for the viewers if used incorrectly. However, providing intriguing or helpful content within the ad can result in more customers and better business. Why use this method over others? Pre-roll ads offer some of the best online digital marketing opportunities for businesses of varying sizes because they haven’t been overrun by competition and offer quick results. People of all ages and characteristics use YouTube as a means for education, business, and entertainment, so reaching out to the correct customers is achieved relatively easier than other methods of advertising....

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If you’re not already creating online video content for marketing, you could be missing out on a huge part of the industry. Video is an enormously growing medium of content, and there are hundreds of ways to get your message out there. Here are just a few strategies for doing so.   First, focus on getting people to click on your video. A lot of factors go into this- your thumbnail should be attention-grabbing. Your title should be informative and interesting. Your tags and keywords need to cover everything that a viewer could search to get to your video. If you don’t concern yourself with these things, you may never get more than a few views on one video.   After creating and publishing an attention-grabbing video, turn to social media to spread the message. Almost everyone is on Facebook, for instance- publish your...

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When trying to watch a Youtube video, you may become slightly annoyed at the ad that appears on your screen beforehand. But in those obligatory five seconds, the pre-roll ad in front of you has a fascinating and unique opportunity to capture your attention. Most companies fail to do this- their ad is seen as an interruption and is likely ignored. But the invention of this new type of advertising also proves that, with the right ideas and originality, pre-roll video can be a new way to draw in potential consumers. Strategy for Creating Pre-Roll Ads There are definitely some challenges to overcome when creating pre-roll ads. They have to be somewhat short, because even if a viewer chooses not to skip the ad, they won’t have the patience for more than one to two minutes. A lot of companies make the...

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As time goes on and technology advances, marketing must also evolve to keep up with an evolving audience. As companies try to create innovative and unique ways to capture customer’s attention, certain methods become popular and trend among the marketing business. Below are some of the biggest recent digital marketing trends, which may lead to some inspiration for bigger and bolder ideas in the future. Relate to Your Customers Probably the largest development is a general one- the attempt of more companies to appeal to their customers on a relatable and human level. The public is smart enough to know the ins and outs of most advertising, so speaking to them in a realistic and simple way can make marketing all the more successful. There are many ways to do this, in many different areas of your company. Have a Mobile Platform One specific...

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Pre-roll ads, while a new and interesting innovation in the world of marketing, can often be seen as a nuisance. Many viewers are simply waiting until they’re able to skip the ad and get to the video they came for, which leaves companies only a few seconds to make an impression. This may seem impossible, but many pre-roll campaigns have proved otherwise. In 2015 alone there were countless new ideas and creative ways to capture a viewer’s attention, and these can all be used and improved on in your next year of marketing. Pre-Roll Is Its' Own Medium Before breaking any rules or changing conventions, it’s important that pre-roll ads should be treated as their own medium, and not like a traditional TV commercial. If all you do to advertise online is slap your television ad into a pre-roll ad, you won’t...

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YouTube is one of the most visited websites of all time. It seems like we visit YouTube for some reason or another at least once throughout the day. The rise in importance of YouTube has led to a rise in importance of YouTube’s pre-roll format. This advertising format determines which brands are successful in reaching out to their customers and which brands are getting lost in noise. Advertisers have only five seconds to convince viewers to keep watching. According to recent statistics, however, 94 percent of viewers skip pre-roll ads after the five second mark. So how can something ignored by audiences still be useful to marketers? Why are pre-roll ads becoming an important marketing strategy? Creativity and relevancy are key aspects to consider when trying to connect with audiences on YouTube. A quality pre-roll ad can be a very effective marketing strategy. Get...

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Social media is a fantastic way to enhance your search engine optimization. It’s a great alternative to hiring a company and you don’t run the risk of becoming “blacklisted”. The following methods should be incorporated into your social strategy as soon as possible. Visually Attractive Content It’s important that both written and visual content be equally engaging and relevant. Always use correct grammar and spelling. Visual content can include images and videos. Info graphics and Slide Share presentations are good tools to use as well. The key is using materials that are pertinent to your topic. Establish and Optimize All of Your Profiles All of your social media profiles should be consistent and precise. You want people to know exactly what it is that you do. Include crucial information, such as location and telephone number. Avoid using abbreviations when listing your address. This makes...

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Good content is essential for any site, and with the ever-growing number of quality content from competitors, it’s important that you utilize SEO to entice searchers and increase your ranking. Understanding the basics of SEO will not only boost the performance of your site, but it will also help your site survive algorithm updates. The following tips are a fantastic way to integrate these two methods while also showcasing your talents. Evergreen Content Evergreen content is content that remains interesting and relevant years after its initial publication date. Unlike news stories that can become outdated, evergreen content remains valuable. Because of this, it continuously delivers traffic and social shares. This is why evergreen content is the best long term strategy for content marketing and SEO. Headlines Headlines should always be intriguing, yet identifiable. It’s crucial that all your headlines be written specifically for the...

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Tumblr is one of the world’s largest and most prominent blogging and social platforms, housing over 132 million blogs and sitting among the top 15 websites in the US. As it’s website explains, “Tumblr lets you effortlessly share anything. Post text, photos, quotes, links, music and videos from your browser phone, desktop, email or wherever you happen to be. You can customize everything, from colors to your theme’s HTML. This is good news for any business who wants to stand out among the pack. According to Quantcast, Tumblr is still on the rise, reporting over 5.5 billion page views just in May 2013. As a marketing tool for business it can greatly extend the reach a brand is looking for and to raise brand awareness using a platform familiar to their primary customer base. Tumblr’s customization options allow users to grab users attention...

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