Video Marketing

It is a good bet that most companies can tell their own story and boast of their passionate commitment to their goods and services. However, many of these high-passion businesses have marketing campaigns that fail. Why are they unsuccessful, even if the product is good and the passion for the company is high? The lack of success correlates with the...

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Today’s most powerful business leaders aren’t where they are because they rode the line. People like Bill Gates, Richard Branson and Warren Buffett got their riches by doing things differently. They were creative in their approach to seek out new business, motivate employees and lead their respective organizations. With the right strategy, decision-making skills and motivational leadership, any business owners...

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Scammers Have the Real Secret to Getting People to "Click"   We intelligent business-owner-types can smell a scam a mile away. And yet, how many times did you STILL go ahead and click that button? The one that said, “Did you see this nasty picture of you on twitter?” or “How Rachel Ray lost 30 pounds in a month” or “Look who just...

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4 Unbreakable Web Video Rules 1-Keep it Short (cut video length in half or more) 2-Single Message (more than one message needs more than one video) 3-Use one of the 7 triggers to grab attention (AIDA) 4-High Production Value (leave them with a neutral opinion) Easiest Thing To Do (NOT) Creating video should be a relatively easy task, at least the planning stage. As a consumer...

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Video Ups Conversion Rate By 543% [Case Study] Is This Even Possible? We are all looking for ways to increase our conversion rates immediately. Rather than constantly increasing our budget to bring more traffic, it is wise to spend money to increase the conversion rate and therefore, the effective use of that traffic. Video is not always the answer to a conversion rate problem,...

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