Video Spokesperson

READ THIS before putting video in your site. The number one concern about using a video spokesperson is the "annoyance factor". Here's my advice to business owners losing sleep over the worry about annoying people on the internet. Immediately dismantle your website and stop all further advertising of any kind. I'm sure that your ads are annoying somebody somewhere and this way you can be sure never to annoy anybody again. Now you can get some sleep. Don't Let The Inmates Run The Asylum Business owners are so sensitive to every comment and reaction to their website. They want to let all feedback guide their online strategy, and yet in their Brick and Mortar business they wouldn't change everything on the comments of just a few. If sales were up, then in fact they would be very resistent to listen to anybody about making...

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When you sit down to write your video script for your onsite actor, you need to realize that your web visitor doesn't want to see a video, listen to a greeting, hear about your company, or be sold to. They want to quietly slip in and out of your site. They want to quickly find the one or two websites that seem to hold the promise of the information they need. If your video spokesperson doesn't help them immediately decide to stay by saying something surprisingly relevant, they will most surely leave. You wanted to get them to stay longer and you force them to bounce even faster. Don't worry, the odds are good that they would have left anyway, you just hurried their departure. It seems cruel to say these things about your website, but the reality is that somebody...

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Spokesperson or Salesperson The use of a spokesperson has been a well-documented tactic in advertising. The proper spokesperson can help with the emotional triggers of identification and establish brand credibility instantly. In the online world, the use of a video spokesperson on a website is not the same use in any way. The video spokesperson does not usually confer credibility becuase they are unknown, without recognition. They are simply used to convey information. If the script is written correctly, the video actor is more like a salesperson. Somebody that stands there day and night to present a short "elevator pitch" for the company and lead the website visitor to the next most logical step for their visit. So in any traditional sense of the word, the web actor is NOT a spokesperson, just an old-fashioned salesperson.   There are some well-established rules for...

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One of the most abused words of the past 20 years (since the dawn of the internet) is the word “research”. Having personally earned my Doctorate in Neurophysiology, it is offensive to have the same word used by somebody just reading opinion and non-reviewed stories on the internet. I hear people say everyday, “I researched that on the internet”, but what they mean is “I read some words on a website about that."  Research has an entirely different meaning. Now, this wouldn’t be an issue except these same people still give the word “research” the same heavy duty meaning as if they had spent years in a lab testing the laws of nature and then submitted it all to a group of experts on the same subject for peer-review. What does this have to do with spokesperson video? Before the age...

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