Web Conversions

It can be difficult knowing when the right time is to redesign your website; significant change can require quite a bit of effort and requires deep examination. Before considering if you should redesign your website, ask yourself: Are there any problems with the site’s functionality? Do your visitors have complaints? And what are the websites of successful businesses doing that you are not? These questions are critical to discovering when and if you should rebuild your website. Here are some indicators you will want to consider when making your decision. Your brand has changed. If your business’ purpose, products, and/or services have grown over the years, that means your branding should have as well. Your website should reflect what you’re offering – whether you’ve expanded or reduced what you offer, for you never want to mislead your customers. Your website is outdated and...

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Does Your Web Content Pass These 8 Tests? The Golden Rule Of Conversion Treat website visitors like you would like to be treated in a website. As business owners online we are too close to our story and product to think clearly about our own website design. ANSWER THESE QUESTIONS FOCUS -  What's the focus of my page, what I want to say, or what they want to know or learn? THE RABBIT HOLE -  Is there an obvious next deeper step they can take. How far down the rabbit hole can they dig? USEFUL - Does my content display my cleverness or offer seriously useful information to visitors? FACTS - Does my content have lots of my opinion or actual facts? PUSH or PULL - We all want to lock people in our sites. Are you doing this by manipulating visitors or enticing them with better than average content? Are they...

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Landing Page Conversion Short Course - 6 Elements Successful communication for persuasion has always been about reducing and simplifying the message. Most business owners will include 2 or 3 times the information on a web page or advertisement that should be there. It is the same way that our nervous system create order from chaos. Our entire nervous feeds millions of bits per second to our brain, but our conscious mind only processes about 20-50 bits per second. That means that we make sense of the universe by what our nervous systems throws away. It is the same with advertisements, landing pages, sales letters, or websites.. For ultimate clarity, we must reduce the details, distill the message, in other words less is more.   It all starts with the headline. For 100 years it has been a principle of advertising that the bulk...

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Turning Followers To Clients Focus Your Attention Concentrate your efforts to less websites. This shows in terms of the quality of your site and also in the power of your SEO efforts. The effort and care you take in the website shows in many ways. The imagery and photography needs to be first rate. A few extra dollars spent on high quality stock photos could be the best investment you can make. Leave a lasting impression.   Everybody Loves A Gift Make sure there is something of a viral nature offered in your site. You can have a contest, give away, drawing, or maybe a very useful and informative resource that will be sought out be your followers and their friends.   Fresh Content Start a blog and contribute to the online conversation. If you have neither the time nor the skill to write content, hire the job...

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Most Powerful Knowledge Source On The Web If your website is getting traffic, then JACKPOT, you have acces to the most valuable and powerful source of knowledge on the internet. The reactions of real people. Spying Works TWO POSSIBILITIES 1- If you are getting some level of conversion results Then you know that something you are doing is working. Among the 50-100 critical elements in your site design and conversion process, you got lucky with more than a few and are getting actual conversions. Now you just need to test and test to take that higher. 2-  If you are getting ZERO results If you have search traffic (paid or organic) coming to the website and you are still not converting visitors to leads or sales, this is a bitter pill to swallow. However, your traffic is telling you two things loud and clear. First, they are coming to your site searching...

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4 Quick Landing Page Tests 1 - Are Your Visitors Smarter Than A 4th Grader TEST #1 = Would a 4th grader completely understand the headline and content of your website? If the answer is "no", then re-write it. Don't try to make some argument about how YOUR visitors are better informed than most. Remember, "nobody hates clarity". Don't write your copy for a person that knows anything about your service, product, or industry already. It's not that people are actually dull witted as much as they don't have time or desire to "figure out" what you're talking about. I have a saying that goes, "nobody hates clarity". In other words, not a single person will ever complain that you have made things to clear and plain. This is especially true when they are not sophisticated about your topic. "I once used the word OBSOLETE in a...

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17 Best WordPress Plugins for Social Media, SEO & Engagement in 2013. These days there is very little reason for most businesses to build completely custom websites. Platforms like Wordpress have so many plugins and so much support online that they make perfect sense for most business owners. On top of all of that, the editing interface gives the owner the ultimate power to add or change content at will.  ...

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Want to Get Noticed? Grab People’s Attention and Don’t Let Go!. Most of us have seen the GlenGary Glen Ross scene with Alec Baldwin.  He outlines the sales process and it made for great drama, but was also a real principle in that world (AIDA) Attention Interest Decision Action Notice that number one is ATTENTION. Basically without their attention the entire process is doomed. If they don''t OPEN the email, how can they read your message. if they don't click the organic listing in Google, how will they visit yoursite. If they don't stay in your website for longer than 5 seconds, how will they become your client. Interest is the  most important step because it is the first step.    ...

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10 Dangerous Threats to Your Landing Page Conversion Rate Optimizing a landing page is a good exercise for optimizing any web page since in many ways, all pages are landing pages. Components like "calls to action" graphics and design are critical to a powerful website. When a visitor goes to a particular page, that choice tells you something about them and a next logical step should be planned to maximize their experience and your conversion rates.    ...

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Don't Let a Slow Website Kill Your Bottom Line - Forbes. People are very sensitive to website loading time and Google is very sensitive to what people are sensitive to. This means that you should pay close attention to you website loading because everybody else importnat to your site is paying attention. Matt Cutts  says that Google will be placing more and more emphasis on site loading speed in terms of how it affects ranking. Is Speed That important Remember those old Flash websites a few years ago? They had the big animated graphic telling you to just hang on, because everything was loading. My typical response to that graphic was this thought. "Nothing is worth waiting that long for - I'm Bouncing Baby". Several widely cited studies show that very small increases in load time can result in big drops in page visits and other measurements...

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