Key Points for Successful Content Marketing and SEO
Good content is essential for any site, and with the ever-growing number of quality content from competitors, it’s important that you utilize SEO to entice searchers and increase your ranking. Understanding the basics of SEO will not only boost the performance of your site, but it will also help your site survive algorithm updates. The following tips are a fantastic way to integrate these two methods while also showcasing your talents.
Evergreen content is content that remains interesting and relevant years after its initial publication date. Unlike news stories that can become outdated, evergreen content remains valuable. Because of this, it continuously delivers traffic and social shares. This is why evergreen content is the best long term strategy for content marketing and SEO.
Headlines should always be intriguing, yet identifiable. It’s crucial that all your headlines be written specifically for the web. The wording is different from offline publications. It’s important that you choose keywords and phrases that will attract people and make them read your article.
A significant SEO tactic is the formation of internal links. Because of the complete control that you have over these, it’s imperative that you make the most of it. Practicing this will help to distribute link equity and facilitate Google to your site. Internal linking is also great because it sends web traffic to older posts, furthering the interests for those articles.
Before creating any piece of content you must decide what you are trying to achieve with it. Are you trying to attain traffic and awareness or visits from specific visitors? What do you want to be known for? Use tools, such as Analytics and Google Trends to make the most of your research. If you are still struggling with what words to use, Keyword Tools are extremely useful and can inspire a lot of ideas.