Live On Page® was one of the first providers of borderless spokesperson video starting 2008. We have always led the industry in the quality of our actors, scripting and strategy.
A $295 Spokesperson Video Can:
• Increase website lead conversion rates 2 and 3 fold
• Increase average visit duration
• Drive traffic toward specific actions in your site
• Personalize your message
• Clarify and communicates your selling proposition quickly
Includes ActorProduction includes the use of our in-house talent cast. Our professionals can be found on major market news stations and national TV commercials.
Script WritingOur team of script writers have written thousands of video scripts for clients over the years. We can craft the perfect message for your video.
InstallationMotiliti will help you install your new Live On Page® spokesperson video and set play behaviors and click throughs.
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Making Spokesperson Video Work For Your Site
There are a few guiding rules that can really make or break its effectiveness. The most critical features of the video, is the script and website spokesperson talent.
The actor must read the script, but sound like they are speaking their own words, not something written. This sounds fundamental and obvious, but nothing could be more difficult. This kind of skill requires years of experience and most walk on video companies do not seek out this type of experienced actor for budgetary reasons. Live On Page has auditioned and rejected hundreds of actors to find the 20 or so walk on virtual spokespersons you’ll find in the this site.
Scripting Is Everything
The script can be the absolutely most critical element of a walk on video. The human brain is designed to predict and ignore. If incoming sensory information matches what is predicted, your brain pays less attention to that input, choosing instead to look for other, more novel input. Therefore, the walk on website video script should engage the visitor by stating their needs and the website’s features in a “less-than-predictable” way. The script must avoid clichés, ad-speak, hyperbole and typical greetings, like the plague.
The worst imaginable script sounds like this; “Welcome to our website. Please take your time and browse around. There’s a lot of information here. If you have questions give us a call.”
This part of a script took 8 seconds to read and if most visitors bounce between 5-10 seconds, do you really want to take that time to say what they already expected you to say? They will bounce from watching your advertising videos and website with a script like this.
Video Spokesperson Talent
If you have an international audience you can select from our International Talent cast. Many of these actors are multi-lingual and can bring you that professional global credibility. We are the only spokesperson company in the industry offering actual recognizable entertainment and sports celebrity spokesperson for hire on your website. Imagine what will happen with your credibility when your visitor sees that you have a recognizable celebrity “pitching” for you. This instantly moves you above every competitor you have. It gives implied endorsement since they wouldn’t appear on your website without.
Website video and web commercials have proven to be both cost effective and a boost to marketing efforts. Many people have doubled or tripled their lead conversion rate after adding one of our videos to their site. We take care of the entire process for our clients – from finding a great actor for your video, to scripting, consultation, and video installation. With our full service approach, you’re getting much more than a web video, you’re getting a revenue generating machine. Website owners utilize our spokesperson videos to make their site more approachable to their viewers, with a clear and compelling message delivered from a human being, live on their website. This makes the site stand out from the competition.
Like any web marketing technique, there are good and bad uses of this kind of technology. Delivering straightforward and concise information your visitors need is the best way to utilize spokesperson video. Trying to entertain your visitors tends to be the worst use – they probably did not visit your site for entertainment, after all. And obvious sales pitch wrapped in a silly script won’t be effective in promoting your product or service. Website video is similar to any other function of a website – it is there to get a message across to your viewers. This is why web videos aren’t as effective as spokesperson videos – the connection with your viewers will not be the same. Embedded web commercials can be great for branding or establishing credibility, but they cannot duplicate the effect a viewer receives from the “face to face” type of communication you get from a borderless spokesperson video delivering a powerful marketing message.
There is a lot of variety in website design, with many options for graphics, colors, and layout. If your content is meaningful and effective in it’s marketing message, most viewers will forgive a site for looking a little “homespun”. This isn’t the same for video, however. Without the best production values for your web video, your video won’t accomplish the task of conveying your message. To effectively create the illusion of a real-life person standing in front of your site, your video will need to look and sound like a real person. This requires hi-def quality footage and sound, as well as control over how the audio and video will be compressed. If the video appears to be poor in quality, it won’t connect with your viewer and will likely be ignored outright.
When producing a video, everything begins with properly framing a shot. Spokesperson videos are best framed utilizing a half-body shot. This is what people are familiar with seeing when conversing with another person in real life. When a person shows up on your screen and their entire body is visible, it is similar to speaking to someone from across the room.
The next important step in producing a web video is post-processing. You can remove the green screen background from spokesperson video footage using special software that utilizes a process called “chroma-key” to make the background transparent. Audio is processed to remove background noise and artifacts. Typically, the final size of a 30 second video will be about 2 megabytes in size. This is small enough to stream effectively while retaining high quality standards.
In order to ensure the video is streamed effectively, the video will need to be hosted on a high quality content delivery network (or CDN). Only a high-bandwidth, co-localized server platform that makes use of multiple Points of Presene will have the capability to manage multiple downloads of your video simultaneously without causing any buffering or stuttering in the playback of your video. Streaming of your video should launch instantly and require no buffering at all.