National Retailer

Motiliti helped a national retailer with both ecommerce and 100 brick and mortar locations to increase sales in December 2015 by 9.3% over 2014. They came into the holidays at 8% down from last year and were expecting a lower holiday to match the previous months of 2015.  Motiliti reversed that trend.

 

Category

Case Studies, Improved Sales

Desktop Video

Motiliti ran approximately 7+ million impressions of pre-roll video targeted to desktop over three weeks leading up to Christmas 2015. The viewers were targeted both contextually and behaviorally and the videos were played only with the exact metro areas surrounding the retailers’ brick and mortar locations.

Mobile Video

Motiliti ran approximately 7+ million impressions of pre-roll video targeted to mobile users over three weeks leading up to Christmas 2015. The viewers were targeted both contextually and behaviorally and the videos were played only with the exact metro areas surrounding the retailers’ brick and mortar locations.

Display (Banner Ads)

Motiliti ran approximately 12+ million impressions of banner ads across multiple networks. Audiences were targeted contextually, behaviorally and re-targeted after watching the pre-roll video.

Social Media Ads

Motiliti ran 10+ million impressions of sponsored posts and video in Facebook and Instagram. The viewers were targeted both demographically and re-targeted.