It is an absolute fact that video is the most powerful communication channel on the internet. As the US public shifts to the internet for their information and entertainment (more each day), they become less reachable by traditional means of advertising. Depending on your target demographic, your entire audience might be impossible to reach without a digital marketing strategy. In traditional advertising TV is both the most expensive and most powerful form of advertising. Pre-Roll video is the internet version of that and it gives the business owner the transparency and targeting of the rest of digital media. We have helped national retailers and local businesses target the zip codes around their shops. This is the power of Pre Roll video.
Pre-Roll video is among the most effective marketing techniques available today. Here are a few reasons why it is so effective:
With pre-roll video we get YOUR MESSAGE in front of the YOUR CUSTOMER at the RIGHT TIME. We can PINPOINT TARGET specific types of people in specific locations. Our targeting methods can include things like what zip code your customers they live in, their age, whether they are parents and even their buying habits and more.
A pre-roll campaign produced increases in sales in brick and mortar locations as well as e-commerce. A post campaign online survey showed that people who had seen the ad were 27% more likely to remember the brand’s name and 13% more inclined to purchase items in that category.
A small local fitness club with two outlets used their website to gather leads to make follow-up calls and appointments. They ran pre-roll video in the two zip codes closest to their locations, targeting their most likely age and behavioral demographic. In the first month alone, they noticed a six fold increase in leads coming from those specific zip codes. The increase was only from those zip codes and not from the rest of the city.