Search Engine Optimization is more important now than ever. The only thing that has changed in the last 15 years is the methods we must use to optimize a site and achieve higher rankings. Google has devoted itself to detected and penalizing website that try to manipulate their ranking into positions that they don’t deserve. This means that if you aren’t the BEST site in terms of authority and content then there are no “hacks” left that will put you onto page one of organic search results.
There are absolute rules that must be followed with respect to website content and 99% of all site owners and website builders are ignorant to all but the most basic elements. Since there are hundreds of sites trying to get onto page one, the basic elements that most designers understand will NEVER get you to page one for anything but the name of your company. If somebody is searching for your company name, then they already know you and you don’t need SEO for that kind of recognition.
SEO is about many small changes and best practices done consistently and correctly. On-Site SEO is about keyword research, keyword mapping, link sculpting, keyword optimization, coding and just gold ole fashioned good solid content. Off-Site SEO is about creating relationships (links) to authoritative sites online, leveraging solid content and social media to make the case to Google that your website “deserves” to be on page one because it is an important site to hundreds of other websites.
“It’s Incredible my site is #4 on page ONE for the search term “Annuity Rates” on my desktop and mobile! [His site was never on page one before]
“Annuity Rates” and all other ancillary keywords have also risen dramatically!!!
My referral conversion rate has increased from about .2 to about .6. That’s an increase from 15 referrals to 60+ and the quality of the referrals has greatly improved too.”
-DVD, June 2017
Unless your site gets enough traffic, you stand very little chance of generating business from the internet. The big question is always, “how to get more web traffic?“ The old-school measures of your advertising success were things like “reach” and “frequency”. Welcome to the new world where the number one factor deciding your future success on the Internet is your page content.
“Incredible (after three months)! – “Fixed Index Annuities“-Our Best Converting Keyword-is now ranking on top of Google, page one on desktop and mobile, holding strong! All other ancillary keywords have also risen dramatically!!!”
Dick Van Dyke
Let Motiliti Inc, an Austin based SEO company, help you to achieve your business goals. With our experience and team of digital marketing gurus, we can ensure that your business will have a presence online and your potential customers will be able to find your business when they search online.