December 2012

TEST  #1   -   Does your writing trigger imagery in more than one sensory system? Think of visiting an art museum. While you're viewing the most powerful painting you know of, the perfect music gently fills the air. Music that brings even more emotion to the painting. The addition of just a single additional sensory input can greatly affect your experience of anything. Case and point; the soundtrack...

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9 Stepping Stones Of Content Marketing Is It Worth The Time? Are There Measurable SEO Results?  Dr. Joe Schaefer   1- Start Publishing Content NOW Start a business blog and start giving away valuable content. Don’t hold anything back. Chances are the more brilliant you sound in the blog, the better your chances of turning readers into new clients. Don’t worry they will steal your...

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4 Unbreakable Web Video Rules 1-Keep it Short (cut video length in half or more) 2-Single Message (more than one message needs more than one video) 3-Use one of the 7 triggers to grab attention (AIDA) 4-High Production Value (leave them with a neutral opinion) Easiest Thing To Do (NOT) Creating video should be a relatively easy task, at least the planning stage. As a consumer...

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3 Free Tools for Creating Your Own Infographics  The going opinions on attention span and internet surfing, repeat the refrain, "people have NO attention span these days". This is fueling interest in web video and also the up swing in the interest and effectiveness of infographics. It is similar to the trend in Twitter headlines. If you are paying attention and tracking statistics on click through rates...

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How to grow your business and your influence – and enjoy the process!. Periodically ideas grow in popularity, that somehow a person can "trick" their way to riches and fame, but then we usually come back to the conclusion that the best course of action is to provide real value. This is the basic premise behind content marketing in the recent years. Establish...

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Will There Be A "Second" Internet Revolution Is there still room for BIG innovation (Couple Minute Video Interview With Steve Case, AOL Founder) It is a valid question. At some point, there is less and less room for expansion and innovation within a certain technology. Take for instance the transition from train to Automobile and Airplane. Only by changing the entire mode of transport, did...

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Six simple social media tips to get you noticed   Marketing in the Social Media sphere is no different than good ole real world marketing. You must always: 1- Keep an eye out for all opportunities to spread your name 2- Make each post an expression of your brand message of quality and image (pages, posts, articles, videos, etc) 3- Track and measure to ensure you are using highest...

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