January 2013

The Most Important Test For Your Start Up?   No amount of market research can guarantee you will be able to sell your product or service. Business plans devote chapters to sales projections and this can mean nothing. It is much easier to add a couple zeros to sales estimates on a spreadsheet than to add new clients to your roster.   The Biggest...

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How to Launch a Successful E-mail Campaign   You have an email list through which you periodically send newsletters and special offers. Hopefully you have learned not to abuse that list with too many communications and hopefully you have strengthened the interest of your email group (and therefore the robust strength of its power) by sending out minimal, high quality content that...

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It's All About Grabbing Attention Rich Snippets can greatly enhance your Google search listing, increasing your click through and site traffic. These can range from the rather new Google Authorship feature to displaying star ratings about your content or products. The expanded listing has been clearly shown to differentiate your listing over competitors, so is clearly worth pursuing.   The Small Things Win In...

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Double Your Google Crawl Rate Almost Immediately [case study] All evidence shows that your Social Media reach can directly impact your Google crawl rate and SERP position.   The content marketing business is growing bigger everyday. There are lots of agencies out there that will write blogs for people and update their Twitter account, attempting to grow their business and expand their audience. We...

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Know Thyself. What’s a USP?

We have all heard the term “elevator pitch”. This refers to a 30 second or so distillation of your sales message delivered to somebody on a short 30 second elevator ride together. This can also be called the Unique Selling Proposition (USP). Once you define and refine your USP you now have your “story”. All sales happen within a conversation and nothing works better than a story.  

Step One: Identify a universal need.

Discover what business you are truly in. Identity a need that almost everybody has. The broader the group it applies to the better. State it in such a way that touches upon the exact pain that group experiences when they have that need.

The Biggest Secret to Closing the Deal Right Now!   You might have a protocol that you typically follow when you make a sales call. You might even have a checklist in front of you and are carefully ticking off each item as you cover it; make initial phone contact, assess the clients needs, suggest solution(s),… But your client might have already...

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READ THIS before putting video in your site. The number one concern about using a video spokesperson is the "annoyance factor". Here's my advice to business owners losing sleep over the worry about annoying people on the internet. Immediately dismantle your website and stop all further advertising of any kind. I'm sure that your ads are annoying somebody somewhere and this...

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It used to be that a funny/outrageous/weird television commercial was something worth discussing later. One problem with that method was that  you might not remember the brand name they were trying to lodge in your brain with that ad. It took me months to realize the amusing lizard ads were for Geico. Nowadays, something funny/outrageous/weird can spread like wildfire over...

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