February 2013

A Great Leader Knows How to Inspire Those Led   It’s well known, and backed up by research, that happy employees equal productive employees. There are many ways this can be achieved and they often differ from company to company, but if YOU don’t believe it’s something worth your time and attention, it will never become the priority that it should. And...

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While researching online browsing/searching behaviors for a car insurance company, the research company, Bunnyfoot, discovered that 81% of their test subjects click on Pay-Per-Click ads and 41% didn’t realize that they were paid advertisements. In fact, these people thought the top results were in that position because they were the most authoritative. PPC Pays Google’s Bills This of course is not by...

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  Things change fast these days, really fast. And the initial use and misuse of social media have rapidly undergone changes as well.  The original purpose of social media was an online “place” to be social. It quickly evolved into a numbers game for many to build an audience that they could “sell” to, whether it was product, philosophy or just...

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Start by asking yourself this question. What makes the best book; the book you can’t put down until you’re finished and are left wanting more, the book that makes you remember that author’s name so you can see if they have other books you might want to read? Consider the following two sentences: They were sad and disappointed by the loss...

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Scammers Have the Real Secret to Getting People to "Click"   We intelligent business-owner-types can smell a scam a mile away. And yet, how many times did you STILL go ahead and click that button? The one that said, “Did you see this nasty picture of you on twitter?” or “How Rachel Ray lost 30 pounds in a month” or “Look who just...

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How to Project an Image of Success All the Time   Some people seem blessed with all the self-assurance and knowledge of how to present a successful image in any situation. Most of us, however,  have to study and cultivate it. Here are a few tips on how to project a successful image thereby improving your success in business, relationships, job interviews,...

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You Have to Work to Make Your Marriage a Success And a Partnership is No Different    Whether an informal pairing of two people or a coming together of two small companies to make a greater one, a partnership requires some basic attention to detail to ensure success. Partners Share the Pitfalls and the Power Entrepreneurs generally want to run the show since they are...

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The Sales Call is an Art Form Follow These Guidelines to Ensure Success Whether you are making a cold sales call, or calling a current customer to update them on your progress, you want to present a professional appearance and leave them feeling good about their choice in hiring you. Below are 7 guidelines to help you keep the call productive and...

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Web Design Has Changed - 6 Ways to Let Go of the Past Websites have come a long way over the last few years and keeping up with the times is critical to the success of your business.  At the most basic of levels, you want to avoid these more common web design errors. 1. The Page is Too Busy A Cluttered Page, a...

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